Will paying the crowd be new business model?

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Dave Ingram, CEO of Brownbook.net, had a business problem: how can he build a world-wide business directory, but one with much more up to date info than any database that exists so far?

Well, he’s paying people who add data. He and co-founder Marc Lyne explains how it works in this video.

Already they are seeing 40% growth per month and tons of new businesses added all over the world. Can’t argue with that. I’ll be putting in my favorite Half Moon Bay businesses into Brownbook.net.