Why blogging comments suck

The other day, Gary Shapiro, the guy who runs the Consumer Electronics Show in Las Vegas, dropped by and left a comment here. There were a few problems:

1. My commenting system caught his comment in moderation, so people didn’t see it posted until I took it out of moderation right now.
2. No one probably knows who Gary is and thinks he’s just another random commenter. Some comments ARE more important than others, but there’s really no way for me to point out Gary’s comment without doing a new blog post. Even then, if you happen only to see the post that Gary commented on you’d never know that Gary’s comment deserves more attention than the other 54 comments left there.

How do you fix this? Not easily. I wish there were a system where I could tell my readers when a comment came in that deserves a lot more attention than the others. Also, I wish we could see the social network of the people commenting (I’d love to have their Facebook, Twitter, FriendFeed networks show up linked into their comment somehow and also have warnings when people leave me comments that have a huge amount of social capital, like Gary does).

How did I know who Gary Shapiro was? I met Gary once and have heard him speak. His comment gives a hint at what he does, but his comment that he “runs the show” could be easily missed by an untrained eye.

Anyway, I’m interviewing Tim O’Reilly this afternoon (leave questions I should ask him here on this FriendFeed cluster) and I’ll definitely ask him about how we can improve our interaction systems on the web to better expose those who have real impact on all of our lives.

Thanks Gary for dropping by and defending trade shows and I’ll see you at CES.