Steve Rubel postulates that text is a lot better than video on the web.
Oh, really? Well, explain this graph from Compete.com that compares fastcompany.tv (my video blog) to techmeme (which only displays text and penalizes videos).
Truth is that if you want to build an audience on the web you must use EVERY tool available.
And I’m not taking that advice yet. Yesterday I joined Digg (I never used it much until yesterday). Tomorrow, YouTube (SEO’s tell me that doing YouTube well helps your search engine ranking a lot — Chris Pirillo has been playing YouTube like a fiddle and he’s rocking and rolling everywhere).
He’s right. Text is easier to consume. Easier to search. All that stuff. But here, let’s try something. You take 1,000 words to explain to me what the next game from EA looks like. I’ll do it in a minute or two of video. The video will beat your blog every time. Every time!
Text may be king, like Rubel says, but video is godly. My traffic curves prove that.
And we won’t even get into how Gary Vaynerchuk is using Wine Library TV — there is no way he would be even 1/100th as successful by doing just a text blog. Speaking of Gary, Troy Malone videoed our presentation we gave at CES last week about how to build a successful blog in a bad economy. Thanks for doing that! Lots of people said it was really great.