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I am currently working with a client on their website. They are into lean manufacturing and had no web presence until this past week. Their site (http://micronmfg.net) is in it’s infancy, but the first thing they asked is how can this help us better serve existing clients.

Their product (they really don’t make end products, but rather components for others) is much different than the “electronic” things you are discussing above, and yet I think that the principles will apply in their industry as well. They make very small metal and plastic parts, but they try to listen carefully to their customers and often suggest ways that they can manufacturer a part with the same results but at lower cost to the client.

So give me some ideas Robert, what can they do with their web presence that will help others help themselves. It won’t take them four years to act on your advice.