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The iPhone app that Mihir talks about in the video was just approved by Apple today. It’s called GoodFood and it should make it even easier to find and rec restaurants while on the go.

The new app is all native, so it’s much faster than our initial offering. It’s also more tightly focused on restaurants, so it should be much easier to find and filter recs based on criteria such as price, cuisine, which friends rated it, etc.

And now that we’re out of beta, GoodFood is completely open, so you can download and use the app right away without signing up.

http://goodrec.com/downloads/goodfood/iphone/

We think it’s one of the best apps out there for finding recommendations, especially if you like flickable maps. Hope you continue to find it useful.

For me, Trip Advisor’s Restaurant finding app, Local Picks has been a godsend when traveling. A big part of its value is that it taps into existing restaurant reviews in a very large database of reviews that has been developed on Trip Advisor over many years.

I think the best way an application like the free iPhone App, Good Food (by GoodRec) can make an impact is by integrating its results with an existing review database and by pulling short forms of existing restaurant reviews into its database.

There may be other partners for other data for reviews of books and such as well.

Although the app may have great advice for friends sharing recommendations in their city, the greater benefit is to provide comprehensive reviews for people visiting a region.