Why Facebook has never listened and why it definitely won’t start now

My former boss, Jim Fawcette, used to say that if you asked a group of Porsche owners what they wanted they’d tell you things like “smoother ride, more trunk space, more leg room, etc.” He’d then say “well, they just designed a Volvo.”

His words were meant to get us out of letting the customers run our business mode we often found ourselves falling into.

Today, over on Techmeme, I see that the latest uproar is over Facebook’s new design and how Mark Zuckerberg is telling people that he won’t listen to customers. Or something like that.

Before we get deeper into this, remember that Facebook has always pissed off its users. First, you’ve gotta realize that in Facebook’s life it will go through at least seven phases. We are moving from phase four to phase five right now. In each phase change people have gotten pissed off.

Here’s the phases of Facebook:

Phase 1. Harvard only.
Phase 2. Harvard+Colleges only.
Phase 3. Harvard+Colleges+Geeks only.
Phase 4. All those above+All People (in the social graph).
Phase 5. All those above+People and businesses in the social graph.
Phase 6. All those above+People, businesses, and well-known objects in the social graph.
Phase 7. All people, businesses, objects in the social graph.

Phase 5 is known as when Facebook is really going to find its business model. This is why Mark Zuckerberg is absolutely correct to say he can’t listen to people who wants Facebook to get stuck in Phase Four. It was a nice phase, yes, when Facebook only had people in the social graph, but those days are over.

Don’t get distracted by the current design that looks sort of like Twitter. Twitter showed that businesses can co-exist on the social graph along with people. Zuckerberg is smart. He saw that Twitter was going to make a crapload of money (that’s why he tried to buy Twitter) and instead of being depressed by being turned down by @ev he decided to phase shift Facebook.

Zuckerberg is a real leader because he doesn’t care what anyone thinks. He’s going to do what he thinks is best for his business. I wish Silicon Valley had more like him.

Anyway, all those who are saying the new design sucks should NOT be listened to. Yeah, I know a lot of people are going to get mad at me for saying that. After all, how can a blogger say to not listen to the masses? Easy: I’ve seen the advice the masses are giving and most of it isn’t very good for Facebook’s business interests.

When Zuckerberg announced these changes a couple of weeks ago I told him he was brilliant and that his moves this month would be remembered for decades. Decades.

Here’s why:

Let’s say you’re walking down University Ave. in Palo Alto, California in a couple of years (or, really, any street in the world) and you’re hungry.

You pull out your iPhone or Palm Pre or Android or Blackberry or Windows Mobile doohickey and click open the Facebook application. Then you type “sushi near me.”

It answers back “within walking distance are two sushi restaurants that more than 20 of your friends have liked.”

Wait a second. “Friends have liked?”

Sounds like friendfeed. But, because Facebook has the users (it is growing the size of Twitter every 15 days or so because Facebook has about 180 million users while Twitter only has about 10 million. Facebook, at this point, is growing 200,000 to 700,000 users per day. Twitter is growing by far fewer users per day (although its percentage growth is faster).

But don’t worry about the friendfeed copying. Zuckerberg is so close to a gold mine that his metal detectors must be going crazy. All he has to do is figure out how to keep those pesky users from leaving the service.

Oh, wait, they aren’t leaving! How do I know that?

Because my wife Maryam is totally addicted to Facebook. She hasn’t left. She hasn’t slowed down. She just told me she didn’t like the new design and made some noises that she was only going to use the iPhone version (not true in my observations). So, if Zuckerberg didn’t lose Maryam and her friends, he’s safe. He SHOULD NOT LISTEN to those who are saying the new design sucks. It will keep him from getting to the promised land where we mix businesses and people.

Here’s what really is hanging out there for Facebook if Zuckerberg doesn’t listen: billions. Maybe even trillions.

Look at what we just announced to the world:

Maryam has an announcement!

Yes, we’re having another baby. But look at what did NOT happen on Twitter: not a single diaper company contacted us yet. Not a single maternity clothing company. Not a single car company (yes, we’re going to buy a new one soon). Not a single camera company (already bought a new one for this occassion). Not a single insurance company (I need more). Not a single bank (I need to start saving for another college student). Not a single stroller company (need a new one that can hold two). Not a single vitamin company (Maryam is going through her prenatal vitamins at a good clip). Not a single shoe company (Maryam needs new shoes for pregnancy, and Milan is growing fast too).

That will NOT last.

Imagine we’re on Facebook in a year. Now all of a sudden I can search for all these things and see which items and companies have gotten the most “likes.” Now do you get why Facebook is copying friendfeed?

Zuckerberg is not listening to you because you don’t get how Facebook is going to make billions.

Zuckerberg is right. He shouldn’t start listening to his users now.

Comments

  1. lucychase says:

    As long as I can opt out or at least filter it…

  2. Vasundhar says:

    Robert,
    Thank you for sharing your brilliant thoughts … here are my comments

    With Feature comes complexity, and with 180 Million People if there are no signs of mixed opinions its not a social network.

    Assume thats a lousy design, but with this design he is able to see the real dynamics of people gauging the impact of one small change in his platform making turbulance in the entire web2.0 there are blogs,tweets,IMs mails what not people are talking of Facebook period.

    As one of my friend mentioned, there is nothing called “Bad Publicity”, just publicity if you can create the movement later you can change it back if scenario is that bad ..

    let me give you another example, what happened when Facebook changed it terms and conditions ?? people blogged, created groups in the same platform , tweeted what not, then next day there appeared a small banner saying sorry , we did not want to do this and we are changing back to old version and all got cooled down .. now will any one speak ? so this I think is the best way to use the users for your advertisement.

    I am sure Facebook has a lot more to offer and people won’t leave facebook because of 1. Connectivity and other applications that are glued to the interface.

    Lets wait and watch …

  3. James Z says:

    Nice post, very well thought out.

  4. For me, this was an odd post. But an interesting juxtaposition of your recent FIR interview.

    Before Milan was born, you made the same requests from on stage in Seattle – back then, though, I noted that your blog audience is not the right audience for such companies to reach out to. It’s not about you, but your audience.

    For example, if I know one of the editor’s of a PC magazine is about to have a baby, would I send goods to him or her as the PR person of a baby good’s company? No, not at all – not the right readership, not the right audience.

    Same goes for your blog.

    Congratulations on the impending new addition!

  5. Shalin Pei says:

    Thank you! I have been sick of listening to my friends complain who have no understanding of the industry or the business model… but I have been too lazy to explain all the reasons why. Now I can just link them to this… it covers everything I wanted to say but couldn’t articulate.

  6. DD Ra says:

    Your vision of Facebook in one year may appeal to you, but if facebook want’s toi evolve, it cannot afford to loose the competion to another, witch means not loosing too much off is base.

  7. Bartlett says:

    Here’s a story. Coca-Cola dominated the soft-drink market for years on end, then this other company, Pepsi-Cola, began consistently gaining market share, and they even ran taste tests that ‘showed’ that more people preferred the taste of Pepsi to to Coke. Coca-Cola responded by changing their recipe to make their drink taste more like Pepsi, because they were convinced that was what consumers wanted. As it turned out, people didn’t want that at all, and they had a very strong connection to the previous version of Coke, so much so that they hoarded away the old coke, and boycotted the new beverage. Facebook is making the same mistake that Coca-Cola made. Just like Pepsi, Twitter is not right for everybody, it is right for only a small-subset of the population. Facebook as the market numbers show, has a service that is far more appealing to the majority of users, if only out of habit alone. Facebook is removing the choice for people who prefer a social networking service that acts more like a world-wide phonebook, and don’t want /need a constantly updating feed of inane babble.

    The idea that a sushi restaurant would advertise through facebook and let the public control the advertising message is also off. What if you 80 of your friends hate that restaurant because it’s a total mess? Is the owner going to pay to drive prospective customers away through facebook? Of course not! Maybe he’d pay for advertising positive reviews, but that’s not really useful to you. You’d want the full range of opinions, and would most likely rather not eat there if 80 out of 100 people dislike it.

    This type of advertising would be equivalent to infomercial paid testimonials, and you’d much rather go on yelp or yahoo reviews to find out the real story. The true value to consumers is UNBIASED information on products and services and you only get that when money is not involved. When I shop for a car I don’t read automaker brochures, but look at consumer reports, magazine model comparisons, etc.

  8. Seriously, who gives a crap about “the social graph”?

    It might be useful for data mining and selling ads (which we’ll ignore), but humans already keep their social graph in their heads.

  9. Brad P. says:

    Robert, pull out before you cum all over Zuckerberg, ok? Although, I must say, congratulations on your bromance.

  10. Sterling says:

    Odd that you all seem to think that the “social circle” is all that important. My facebook “friends” weren’t friends at all. Most of them were people I only had a passing interest in and had lost track of decades ago. When this change came along I found it very disruptive, very annoying and quite useless. The redesign took away the ability to filter by relevance and replaced it with meaningless drivel. After that, deleting my Facebook account was just as easy as throwing away a magazine I had lost interest in.

    Listening to your customers is important when they leave. And I for one, left.

  11. agnesdeigh says:

    What you might not understand, big boy, is that a lot of people use Facebook for more than just information on where to next stuff their face with food or buy plus-size shoes.

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  13. markjessel says:

    OK.
    If the relationship is structured so that the user can determine when they want the information, I don’t see the ad noise problem. You have to give permission to be contacted (see Seth G’s book), that’s the only way businesses will work.

    Why can’t changes to a homepage design be appealing to the masses and follow a route to allow for businesses to contribute/connect? Give the user a choice to opt in, allow for classic interfaces, etc. On the flip side if some customers or businesses are constantly complaining, you probably are better off losing them in the long run.

    Is it really impossible to continually impress your customers by giving them more instead of less, while following your own business agenda?

    My analogy for the facebook redesign: They took a free comfortable shared limo ride, and turned it into a crammed subway. Some folks really enjoyed the former, why should they have to give that up? They could do this by allowing folks to customize the hell out of the interface for each user (with an open API).

    I’ve read that users of facebook have dropped a lot of friends in order to recreate that personal feel.

  14. NS says:

    “Zuckerberg is a real leader because he doesn’t care what anyone thinks. He’s going to do what he thinks is best for his business. I wish Silicon Valley had more like him.”

    Clueless. Absolutely clueless.

    REAL leaders listen to others. They understand the big picture beyond themselves. Zuckerberg and Scobleizer are too wrapped up in making love to themselves in the mirror. Both have an arrogant sense of entitlement and are overdue for a reality check.

    The customer is KING. Start listening or you will be in the scrap heap of failures.

  15. Julia Schrenkler says:

    You know, I’ve been thinking about your point here.

    Depending on the circumstances there’s either a gap or a tension between what a community wants, what the business model actually supplies, and how both evolve together. Is it necessary for the gap to be bridged? Probably not in the way most people think.

    But then I read this post and realize how you nailed it, “…the promised land where we mix businesses and people.” It is all in the mixology.

    -Julia

    Most important note is in the P.S.: And a big congratulations on the baby!

  16. Hi Scoble,

    Porche DID listen to their customers, they always did, by the way – don’t you have the SUV Porsche Cayenne in the US? Where did that product come from? A mad-original-i-don’t-care-about-my-customers designer? No, they indeed made a Volvo, named it a Porsche Cayenne and at that time the sales went through the roof. On all categories by the way.

    Coolness from Zuckerberg won’t make facebook any money as dismissed users might vote with their feet the second they can make an easy shift to another network where their eyeballs and feedback is appreciated.

    But let’s see what the future brings.

    User is King!

    Nobody’s going to change that no matter what you do. Useocracy in motion, full steam.

    Well, my personal take anyway.

  17. Christopher Coulter says:

    After more than two million members join a Facebook group opposed to its recent, Twitter-esque redesign, the social networking site agrees to requested modifications. – NBR

    Man, amazing, you are the best reverse trend predictor ever.

    Scoble: Steve Jobs is well, yogurt guy said so. Next week Jobs checks out.
    Scoble: Facebook won’t listen, “definitely won’t start now”. Next week: They do.

  18. Orbis P. says:

    So, since Facebook has caved to the 2 million dissatisfied users and reversed the changes, will you be posting an update to this?

    Bartlett’s comment about New Coke is spot on. “New Facebook” was like going to a familiar restaurant and getting a bowl of barf.

  19. Orbis: Facebook has NOT reversed the changes. Get a clue. They have changed some things to make the new design better in response to user feedback. Christopher: Zuckerberg didn’t listen totally. He hasn’t reversed course. He’s done this several times now. Push into a new phase, then fix some of the worst issues.

  20. Robert, I believe that is progress (well, depending on your thoughts about the design). I didn’t expect Facebook to backtrack and restore the previous design but I was hoping Facebook would add the features users have been asking for like the live stream and so on.

  21. Brittany says:

    First of all, congratulations!

    Second, I’ve been a facebook user for over 4 years now (I was in school during Phase 2, lucky me). I’ve seen pretty much every redesign they’ve done. As a web designer, I much preferred the last revision to the new one, not because I was used to it, but to me personally, the user interface seemed easier to follow. It could be just me.

    I think if Zuckerberg wants to retain his usership and keep a continual and steady growth, he needs to pay a bit more attention to the user experience. Its safe to say that the core audience of facebook is of the 13-25 year old demographic, but this is changing as it becomes a force in the social media world. More boomers (my dear mother included) are jumping on the facebook bandwagon to see what all the fuss is about, reconnecting with people they haven’t seen in DECADES (the process amazes me when my mom i like “shit, i went to school with her in 1963!”)

    And to grow in a demographic that isn’t as tech savvy, the user interface becomes a very important part to the business plan.

    So I guess what I’m saying, is that he can refuse to listen to people griping about the new layouts, but he shouldn’t dismiss the layout as an integral part to the growth of his site.

  22. Matthew says:

    I was always told, and firmly believe that the customer’s wishes are to be respected. That said, if facebook wants to turn its base away and become another twitter, that’s fine, but let me out of it, give the people more options as to what they want on their page – it’s not that hard.

  23. Toni says:

    I;m a big complainer about the new FB. I still use it. But I won’t be inviting more people to it like I did in the past. And I am having a hard time connecting with friends or keeping up with them (unless I want to read about all the f-ing quizzes they’ve taken – what a load of crap!)

    In an effort to get rid of the “highlights” section which pushes my events to the bottom of the page (loser move there!!!) I downloaded an add-in from Firefox to BLOCK ADS.

    Sorry, but I think the last change FB made was very mild to this one. They TOOK AWAY features, not just change the way it looks. It seems to me that you would know this if you used FB like your wife does.

    PS Congrats on the addition.

  24. Nelson Lau says:

    Facebook is BROKEN, not the design.

    Test it for yourself here. http://post.ly/Bos

  25. Charles says:

    My Facebook suicide is one of the better posts I’ve read about leaving FB. I’ll still be there but its my job.

    http://tinyurl.com/csgggm

  26. gordon says:

    Robert,

    As much as I love the well thought out logic of the argument, both you and Zuckerberg “like” and are “engaged in” technology and noodling with filters etc etc. Once they (or somebody?) perfects the social filter (your network filters your content through your simply knowing them) that does not need to be “configured” THAT is where the cash will be. I think that http://www.groupswim.com is close. So, IMHO ;) , it is about the SOCIAL and not the media. That is why FB, twitter,FF etc will all wash away when everybody really gets onto these sites…and that is SOON…the importance of FB content and connection will grow to the extent that people cannot do without it and THEN they will demand things their way…competitors are growing too.

    On another note, thanks for the rackspace red tshirt BTW ;) It attracts loads of comments/questions…I’m like a traveling PR machine for you some days ;)

  27. Kristen says:

    It’s not that Zuckerberg needs to start listening to us; we don’t know what we want. Every change Facebook has ever made has been greeted with backlash – from opening it up outside college students to the addition of the News Feed. But for the most part, we’ve learned that we actually love the changes (aside from maybe Beacon and the ToS snafu.)

    So yeah, maybe Zuck does know best. BUT, what he fails miserably at is PR. Historically, his product launches have been accompanied by statements like “We really messed this one up,” and “We’ve made a lot of mistakes building this feature, but we’ve made even more with how we’ve handled them.” So WTF, why is it so hard for him to make people understand that they like the new site designs? I think a little legwork would go a long way in reducing his headaches in the time between launch and the point at which we realize that Zuck does know best.

  28. Rick says:

    So true. Every word. I have known so many people that gripe about the changes made, but oddly – use every new thing quite frequently. It’s interesting to watch the animals play at the zoo.

  29. Elaria says:

    Oh, Facebook. Dost thou need more popularity? I would say the motive behind this new design is profit maximization. Although Facebook already exceeds all other social networking sites and other Internet bosses like Google, Zuckerberg figures he could use some more Web traffic. A smart business man at least, his new design is another channel for bringing in the bucks. And what is a man to do? It seems the entire globe (except me…) has a Facebook account. My cousins overseas are the ones urging me to create a page, proving to me the worldwide spread of the site. Good decision, I’d say, to keep the site fresh so as not to bore addicted users, who probably constitute the majority of the demographic, and for the newbies and potential page-creaters likewise.

  30. pinay says:

    People are free to share thoughts and opinions about many things. Different social networking sites are available and Facebook is one of them. If other found it not interesting at all, maybe they have reasons why and it needs a great change on features or other terms. Well, the topic is that interesting..

  31. Mike says:

    It looks to me like FB will be moving toward the Twitter model as fast as they can…..too much money on the table.

  32. freestyle says:

    Yes I completely agree I don't think facebook would ever listen to what you and I say!

    Emma

  33. Mark says:

    I think some of what people are missing in their cries about the demise of Facebook is the potential of the Facebook Platform. Sure, the company is working on a number of fronts with updates to statuses (competing with Twitter), updates to Photos (competing with Flickr), and with other core applications like Groups and Events (maybe Meetup is the competitor here), but that's the beauty of the Facebook Platform. They fully admit that they can't be the leader in everything so they let developers help them.

    Facebook isn't trying to be the leader in online gaming, they let people build apps that take advantage of the Facebook network to add a social layer to their games. They don't want to be a quiz engine so they let developers build “What City Am I?” applications (which I personally find annoying but just hide in my stream). The real innovation that I think will give Facebook staying power is the Platform. They've ceded the reins to a thriving developer community to help keep themselves relevant and evolving.

    And sure, lots of these Applications are useless, or even incredibly annoying, but there will be a few innovative ones that help keep Facebook relevant and increase the value of my Facebook account.

  34. JM says:

    I can easily see the marketing potential, except the majority of ads I currently see on facebook are for felonious weight loss, wrinkle remover, or cellulite disguising products. In short, by posting these lame “scam” type ads may detract from real advertisements that will pervade the site eventually. Perhaps younger facebookers will eventually peruse (or even purchase) from the sponsors, but most adult facebook users have a patterned buying habit instilled. I have some wonderful ideas to grab the buyer's and seller's market on facebook, but haven't any idea where or who i would propose these to. Any idea?

  35. Di says:

    After having my account disabled by Facebook over a month ago and receiving nothing more as an explanation than a general copy of the Facebook TOS sent by someone named 'Jada' in User Operations citing no specific violation and reason for my account being disabled. Daily inquires to the plethora of @Facebook.com email aliases published online have resulted in no response from anyone at Facebook.

    I'm just a normal person, with roughly 30 friends who uses Facebook to share vacation photos and stay in touch with friends and family. Hardly sounds like malicious activity and grounds for having my account disabled, does it?

    'Jada' has asked me to choose a new security question–twice. Yet my account goes on disabled. This reeks of a phishing scam despite the communications coming from @Facebook.com. Inquiries to other Facebook aliases have gone unanswered.

    A quick Google search quickly reveals that I am but one of many thousands of people who have had their Facebook account disabled without warning, explanation or remedy. Add to that Facebook's unresponsiveness to my inquires to effect a resolution and they have become a poster child for egregious business practices. It's a typical technology David and Goliath tale where the market leader holds customers hostage with no ability to bring about a successful resolution to the errors produced by Facebook's erroneous algorithms that determine which accounts are flagged for disablement.

    Let Zuckerberg and Facebook continue to turn a blind ear to it's customers. Hopefully, disgruntled Facebook customers will rally together and jump ship to friendfinder or some other social networking application that actually encourages social networking versus disabling user accounts without explanation or remedy. Hopefully they will take their eyeballs to another social media site before Zuckerberg has an opportunity to monetize their eyeballs to generate billions.

    I am heading over to friendfinder. On my way there, I'm going to file a complaint with the Better Business Bureau in San Jose, CA, and with the CA Attorney General as well as join the campaign against Facebook in a rally of support for friendfinder.

    Come on, friends. Let's let Facebook know we've had enough of their egregious, monopolistic and unresponsive business practices and head over to friendfinder. Let's leave Zuckerberg and crew sitting in Palo Alto with a room full of servers and no subscribers. It's probably only a matter of time before they wrongly disable all user accounts as their security algorithms run a muck and no one responds to user email to bring about a resolution. I'm all for security, but c'mon, Facebook. How much of a security threat is a middle-aged woman with a handful a friends and a series of vacation pictures who logs onto Facebook at most 3 times a week to check in with friends and family?! You don't need an algorithm or security team to tell you that the probability of me posing a threat to Facebook or its users is nil.

    There are many business cases of Goliath companies who became complacent even offensive to customers which created a gap to be filled by a company who gets it. UPS created a gap for FedEx to enter and grab a huge share of market. Microsoft created a gap with its resource-intensive, buggy, blue-screen-laden software graciously de-bugged by its customers. Enter Apple's super successful 'Switch' campaign portraying Apple as a place where….everything 'just works.' Those are two that immediately come to mind. Perhaps friendfinder is just the underdog to step in and fill the gap created by Facebook's erroneous account disablement and unresponsiveness to bring about a remedy.

    I'm off to friendfinder…See everyone there!!

  36. Mark10USA says:

    “The Dark Side of Facebook AKA “Disgracebook,” or “Facebooks Complete Lack of Customer Service”

    Regrettably, I must agree with the author of this article. Facebook does not listen to its members or its unjustly disabled former members! As a matter of fact, Mark Zukerberg does not care in the least about what his members feel or think. Maybe Mark and his staff are members of the Bohemian Grove and have “cremated care.” If you want to learn how to hate join Facebook then try to have dialog with them if you accidentally breach one of their polices. If anyone thinks Facebook is “listening” to it members they simply DO NOT know what they are talking about! Facebook ruthlessly, relentlessly, and remorselessly walks all over its members with hob nailed boot polices of culling members from membership for unspecified unknown reasons and then accuses the permanently disabled members as “possibly” being guilty of spamming or “possibly” being guilty of harassing other members because of asking to many members to be friends at an unspecified rate. Facebook goes on to permanently disable accounts that have to many friends, belongs to many groups, pokes to many unknown times, sends to many email messages and on and on and on. Mark Zuckerber says that Facebook members seem to take a “personal ownership” of their Facebook accounts. Well golly gee Mark, Facebook is a SOCIAL Internet program that people join to meet and make new friends. Making new friends, at least to me, is personal and publishing real photographs and genuine personal information on Facebook seems personal to me. Maybe you should say in your rules and regulations that we want members to be real and genuine but do not join Facebook for personal reasons and do not expect to be treated in a true genuine caring manner because Facebook does not care in the least about what you think or how you feel. When Facebook says you are guilty of breaking polices you will be treated with complete lack of respect in a impersonal sterile manner and banned from Facbook without recourse.

    The unaired dark side of Facebook, or should I call it “Disgracebook” because of the extremely poor disgraceful way Facebook treats its members. The reason I say the unaired dark side of Facebook is I have yet to see anything announced on the prime time major news outlets about the disgraceful practices Facebook uses on its members. The Internet is bursting at its seems with unhappy disabled Facebook members who have posted thousands of complaints everywhere it is possible to post complaints about Facebooks complete lack of customer service and mean spirited disregard for concerns, questions and feedback from members and former members.

    On Mark Zuckerber's, the founder of Facebook, Facebook Fan Page Mark states “I'm trying to make the world a more open place by helping people connect and share.” I am glad Mark says he is “trying etc.” because, in my opinion, he certainly has NOT accomplished his mission. Facebook is one of the most closed undemocratic uncaring unsocial business operations since the formation of the Gestapo. Facebook operates carte blanche without regard of a due process of rights for members Facebook deems unworthy to be members of its social network service and therefore, disables their account. Facebook justifies its policy and actions under the euphemism of “protecting members” from “repeated actions that could be construed as spam,” and from anything Facebook makes up as a threat to its security. Facebook is an omnipotent uncaring broadly defined automated bureaucratic security service mechanism with unpublished specific rules that are violated without knowing it. If this is not Gestapo like policy, I guess I do not know what it is because it certainly is un-American to say the least!

    Furthermore, in my opinion Facebook is not a social network service. When joining Facebook you are, in reality, joining a money making “computer program” complete with automated responders but is set up to look like a social network service operated by real people. Is it any wonder Facebook members are treated with total disregard for being feeling thinking real people? I have yet to know of a computer program that is able to feel and or to reason. When someone calls Facebook you are treated rudely and crassly informed to use their computerized automated services which do not reply when used or quickly transferred to an automated answering service to which there is no reply.

    I strongly urge anyone interested to please research what I am informing you of because I assure you the situation I have explained is the truth and nothing but the truth so help me God. Until the media and or business community and elected officials takes notice of and makes public “Disgracebooks” inhuman treatment of people Mark Zuckerberg and his staff and money making computer program will continue to fill up trenches behind Disgracebooks California headquarters with unworthy disabled members.

    One final comment. If Disgracebook is treating its foreign members as poorly as it treats its domestic members Disgracebook is not only giving itself a black eye it is giving the United States of America a black eye. Is there anyone out there who cares enough to tell the world about Facebooks dark side and will hopefully help Facebook to become a user friendly Internet social service it claims to be?

  37. Calister12 says:

    If it's not broken, why fix it?

  38. Zuckerberg is spot on. He's following his gut and it will pay off eventually. That's the way a business is run, independent and strong.

  39. riprowan says:

    I'm all about CEOs with a vision who will pursue the vision even though it annoys some customers.

    Facebook, however, is ultimately as replicable as MySpace. Remember it? If there's billions to be made by cramming ads in our face, then someone less interested in owning islands will inevitably create a more intimate, less ad-driven alternative, and people will leave Facebook. The same way they left MySpace.

    Once someone starts taking market share away from Facebook, Facebook's only response will be to increase the intensity of advertising to maintain revenue.

  40. Great post and facebook should run their site the way they want!

  41. Zuckerberg is spot on. He's following his gut and it will pay off eventually. That's the way a business is run, independent and strong.

  42. He's spot on. You need guts to do this!

  43. Adult Toys says:

    Not only is Zuckerberg right, he usually is. Impressive dude.

    Adult Toys

  44. Catharine Weston-Mims says:

    I added my relatives on my profile when I came on facebook, now often I'm asked to add my relatives-what's up with this? I don't need to send a request to a relative I already have, stop having us to do this it's getting on my nurves. Every week, I'm getting a request to confirm my relatives, you can't answer anything without having to send a relative request-I don't need this.

  45. angelia110 says:

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