Why Rob Diana is right: Twitter gets the hype while Facebook will get the gold

Rob Diana just wrote “Sorry Twitter, Facebook is The Data Gold Mine.”

First, let’s go back to Ronn Owens. He’s a talk show host on KGO Radio. Actually, he’s the #1 rated talk show on the #1 station in San Francisco (if you exclude nationally-syndicated radio guys like Limbaugh). I was listening the day he discovered Twitter. He resisted at first (a guest told him he MUST be on Twitter, because it’s a good way to let his listeners know what’s coming up). The next day he announced that he had joined Twitter to his audience. I was follower #24 (he now has 558). I joined about 20 minutes after his announcement because I was driving. It was amazing to me that he had only gotten 24 followers in that time, which demonstrates the lack of engagement of a talk radio audience, but I’m getting off track.

What got him onto Twitter? (He’s talked about it several times since). Its publicness.

This is what is driving Twitter’s hype. See, for a celebrity like Owens, or a brand like CNN (which has several accounts on Twitter) the publicness of Twitter is like crack. Facebook might have more users, but it’s hard to be “public” on Facebook. Google’s spiders (the software that indexes web pages) can’t get into Facebook easily while those same spiders eat up Twitter.

The “publicness” of Twitter makes a TON of sense for someone like Ronn Owens who wants to reach a world-wide audience with very little work. Facebook makes less sense because it’s not only more work (there’s a lot more to do on Facebook than just write simple text messages from a cell phone) but it isn’t as public so it’s harder to get new followers.

But this is exactly why people tell me they use Facebook instead of Twitter. So, Facebook has the numbers (about 180 million for Facebook vs. about 10 million for Twitter). It is also why Rob Diana is right: people will put more intimate stuff, like having a baby, into Facebook rather than Twitter.

Only weirdos like me like sharing intimate stuff in a public forum and having conversations. Hint: for every weirdo like me, there are 1000 who are like my wife and only want to discuss that stuff with their “true friends.”

Which brings me back to Rob Diana’s point. It’s those intimate details that will bring advertising opportunities. “I’m having a baby shower in San Francisco at the Hyatt” is the type of thing normal people will share in Facebook with their friends but will never think of sharing in Twitter. Yet that’s the kind of information that a brand like the Hyatt needs to engage with you.

When I went to Las Vegas recently and said I was staying in the Luxor, someone got back to me at the Luxor on Twitter and said something like “let me know if I can help you, I can get you show tickets and make reservations for you.”

This kind of customer intimacy will be far more prevalent over on Facebook because WE are far more intimate there.

Rob is right, I wonder how Twitter is going to shift to get us to be more intimate with sharing the intimate details of our lives?

Oh, and I wonder how Facebook is going to keep us sharing the intimate details of our lives as it tries to add businesses to the social graph? The first time some business answers back a Facebooker like the Luxor did to me on Twitter they might get freaked out, so Facebook has to be careful here.

So, why would Facebook get any money from the Luxor? I can see a ton of ways. Can’t you?

Think of the Yellow Pages. Simple listings are free there (or were back when I advertised in the 1980s). But bigger ads that are more impressive cost thousands per month. Use that model on Facebook. Imagine a brand, like Luxor, just wants to say hi. That’s free. But how about post a link? That’ll be $4 please. And on and on.

Comments

  1. I just wanted to say that Robert Scoble saying that I am right about 4 times in one post is kind of cool :) You go into the targeted advertising, but I am thinking more about selling the anonymized data. Think of the marketing potential of that information even without the names attached. Facebook has several monetization options if they open up enough. And thanks for the link.

  2. I just wanted to say that Robert Scoble saying that I am right about 4 times in one post is kind of cool :) You go into the targeted advertising, but I am thinking more about selling the anonymized data. Think of the marketing potential of that information even without the names attached. Facebook has several monetization options if they open up enough. And thanks for the link.

  3. Robert. If you have 5 minutes, please read this post from Bill Gurley (Partner at Benchmark, a recent investor in twitter).

    http://abovethecrowd.com/2009/03/09/how-to-monetize-a-social-network-myspace-and-facebook-should-follow-tencent/

    I think that twitter is a better positioned for self expression and CRM (see Zappos, Get Satisfaction, etc..). Facebook is more of a dating and photo sharing app which is trying to evolve into something bigger.

  4. Robert. If you have 5 minutes, please read this post from Bill Gurley (Partner at Benchmark, a recent investor in twitter).

    http://abovethecrowd.com/2009/03/09/how-to-monetize-a-social-network-myspace-and-facebook-should-follow-tencent/

    I think that twitter is a better positioned for self expression and CRM (see Zappos, Get Satisfaction, etc..). Facebook is more of a dating and photo sharing app which is trying to evolve into something bigger.

  5. Facebook is just more appealing to people at large. My mom isnt going to get on Twitter. My mother-in-law won’t waste her time in a place where none of her real friends hang out. My dad or father-in-law could care less about ‘telling’ random people what their doing.

    The point is that Facebook offers community around talking to real friends, sharing photos, sharing video and the ability to stay connected because people that use facebook keep their info up to date (email/phone). These are all things that ‘normal’ people care about.

    I love Twitter, but it’s not going to spread as wide as Facebook.

    http://twitter.com/franswaa

  6. Facebook is just more appealing to people at large. My mom isnt going to get on Twitter. My mother-in-law won’t waste her time in a place where none of her real friends hang out. My dad or father-in-law could care less about ‘telling’ random people what their doing.

    The point is that Facebook offers community around talking to real friends, sharing photos, sharing video and the ability to stay connected because people that use facebook keep their info up to date (email/phone). These are all things that ‘normal’ people care about.

    I love Twitter, but it’s not going to spread as wide as Facebook.

    http://twitter.com/franswaa

  7. @Robert -

    Facebook is just more appealing to people at large. My mom isnt going to get on Twitter. My mother-in-law won’t waste her time in a place where none of her real friends hang out. My dad or father-in-law could care less about ‘telling’ random people what their doing.

    The point is that Facebook offers community around talking to real friends, sharing photos, sharing video and the ability to stay connected because people that use facebook keep their info up to date (email/phone). These are all things that ‘normal’ people care about.

    I love Twitter, but it’s not going to spread as wide as Facebook.

    http://twitter.com/franswaa

  8. @Robert -

    Facebook is just more appealing to people at large. My mom isnt going to get on Twitter. My mother-in-law won’t waste her time in a place where none of her real friends hang out. My dad or father-in-law could care less about ‘telling’ random people what their doing.

    The point is that Facebook offers community around talking to real friends, sharing photos, sharing video and the ability to stay connected because people that use facebook keep their info up to date (email/phone). These are all things that ‘normal’ people care about.

    I love Twitter, but it’s not going to spread as wide as Facebook.

    http://twitter.com/franswaa

  9. twitter also loses out because the character allowance is way to short I can share better and more in facebook then I can in twitter and my ping.fm always gets truncated in twitter never in facebook. So I rarely share in twitter too much hassles abbreviating even more then I already am.

  10. twitter also loses out because the character allowance is way to short I can share better and more in facebook then I can in twitter and my ping.fm always gets truncated in twitter never in facebook. So I rarely share in twitter too much hassles abbreviating even more then I already am.

  11. “It was amazing to me that he had only gotten 24 followers in that time, which demonstrates the lack of engagement of a talk radio audience, but I’m getting off track.”

    To make this point, you will need way more analysis and research. Remember, most people aren’t using (or even will use) Twitter today or in the future.

    Just because a small group of people are running around talking about how we all MUST be on twitter, it doesn’t mean it’s true.

    Also, I believe the real reason people (not companies) are using twitter is because all of a sudden they think they have “fans” – I am working on a post about this.

    Also 2 – tv/radio reporters are using twitter because it makes them seem relevant. 10 yrs ago they were all behind by a year on every new trend. today they need (must) try to look like they are hip and trendy with whatever the few are running around with. combine that with #1 also above and you see why they are pushing it. more on this as well later this week.

    As for Rob’s point, this happens all the time – small company innovates and creates something new, big company does it and wipes them away. (or they acquire them)….

  12. “It was amazing to me that he had only gotten 24 followers in that time, which demonstrates the lack of engagement of a talk radio audience, but I’m getting off track.”

    To make this point, you will need way more analysis and research. Remember, most people aren’t using (or even will use) Twitter today or in the future.

    Just because a small group of people are running around talking about how we all MUST be on twitter, it doesn’t mean it’s true.

    Also, I believe the real reason people (not companies) are using twitter is because all of a sudden they think they have “fans” – I am working on a post about this.

    Also 2 – tv/radio reporters are using twitter because it makes them seem relevant. 10 yrs ago they were all behind by a year on every new trend. today they need (must) try to look like they are hip and trendy with whatever the few are running around with. combine that with #1 also above and you see why they are pushing it. more on this as well later this week.

    As for Rob’s point, this happens all the time – small company innovates and creates something new, big company does it and wipes them away. (or they acquire them)….

  13. Robert

    Maybe different tools have different use.

    Even though it took me a while before I decided to join Twitter (@theconcierge), I think being limited to 140 characters is a plus.
    Twitter is a good way for me to get a digest of what people on my radar are doing or talking about that day.

    David Weinberger’s piece 4,5 Things that Twitter teaches us http://bitly.com/11sFmp raises some good points…

    Facebook can be very trivial (someone’s latest drinking expedition and the like).
    It did allow me to catch up with long lost friends and far away family members though.

    Anyway all of these tools are an ever evolving animal so God knows how we will use them 6 months from now.

    Serge the Concierge turned 4 today

    Serge
    ‘The French Guy from New Jersey’

  14. Robert

    Maybe different tools have different use.

    Even though it took me a while before I decided to join Twitter (@theconcierge), I think being limited to 140 characters is a plus.
    Twitter is a good way for me to get a digest of what people on my radar are doing or talking about that day.

    David Weinberger’s piece 4,5 Things that Twitter teaches us http://bitly.com/11sFmp raises some good points…

    Facebook can be very trivial (someone’s latest drinking expedition and the like).
    It did allow me to catch up with long lost friends and far away family members though.

    Anyway all of these tools are an ever evolving animal so God knows how we will use them 6 months from now.

    Serge the Concierge turned 4 today

    Serge
    ‘The French Guy from New Jersey’

  15. One thing i love twitter for is it’s simplicity. Twitter is just like an old reliable phone-with little or no techy additions. While Facebook on the other hand is like the latest phone on the market- with too many features to choose from.

    Twitter is going to get bigger and better,as it doesn’t pretend to be what it’s not. I mean after all it’s all about communicating and staying connected through the exchange of quick, frequent answers to one simple question: What are you doing?

    Facebook on the other hand needs to watch it,i understand the need to make facebook more profitable than it is currently, lets all just hope something better doesn’t show up (of course it might!)on the horizon. If that happens they are going to be losing millions of users in the process just like myspace did.

  16. One thing i love twitter for is it’s simplicity. Twitter is just like an old reliable phone-with little or no techy additions. While Facebook on the other hand is like the latest phone on the market- with too many features to choose from.

    Twitter is going to get bigger and better,as it doesn’t pretend to be what it’s not. I mean after all it’s all about communicating and staying connected through the exchange of quick, frequent answers to one simple question: What are you doing?

    Facebook on the other hand needs to watch it,i understand the need to make facebook more profitable than it is currently, lets all just hope something better doesn’t show up (of course it might!)on the horizon. If that happens they are going to be losing millions of users in the process just like myspace did.

  17. You may be forgetting about Twitter as search engine. If Google can index Twitter so fast, why does Twitter search give much more timely results than Google?

    Thus a Twitter search engine, I think, could be monetized easily. FB doesn’t have search like that.

    It’s probable that both Facebook and Twitter will be huge, as competitors, sure, but also in their own spaces where the other one isn’t.

    Also, I see tweets with personal stuff on it. Not sure I see a big difference between the two there. If you have 1,000+ friends/followers, then many of them aren’t close friends, rather they might just be friends of friends, people in your field, etc.

  18. You may be forgetting about Twitter as search engine. If Google can index Twitter so fast, why does Twitter search give much more timely results than Google?

    Thus a Twitter search engine, I think, could be monetized easily. FB doesn’t have search like that.

    It’s probable that both Facebook and Twitter will be huge, as competitors, sure, but also in their own spaces where the other one isn’t.

    Also, I see tweets with personal stuff on it. Not sure I see a big difference between the two there. If you have 1,000+ friends/followers, then many of them aren’t close friends, rather they might just be friends of friends, people in your field, etc.

  19. Bob,

    Take a look at the lexicon stuff on Facebook. It has the potential to be much bigger than the current twitter search. Jesse Stay has a good post on Facebook search at http://staynalive.com/articles/2009/03/22/the-potential-for-facebook-search-kicks-twitters-butt/

    We need to remember that Twitter has improved very, very slowly. Anything related to openness or APIs and status updates has really happened only in the past year for Facebook. They are improving very quickly.

  20. Bob,

    Take a look at the lexicon stuff on Facebook. It has the potential to be much bigger than the current twitter search. Jesse Stay has a good post on Facebook search at http://staynalive.com/articles/2009/03/22/the-potential-for-facebook-search-kicks-twitters-butt/

    We need to remember that Twitter has improved very, very slowly. Anything related to openness or APIs and status updates has really happened only in the past year for Facebook. They are improving very quickly.

  21. Robert, I think you somewhat undermined your own argument in this post:

    The misgivings that people are likely to have about things like keyword based solicitations in response to “intimate moments” are likely to be so strong that FB users would react VERY negatively. Remember what happened with Beacon?

    Because the entire service was started on the premise of a Walled Garden where it was safe and private to connect with your (mostly real) friends and acquaintances (Facebook still has terms of service that theoretically bar anyone from engaging in overt commercial behavior from their profile), it seems unlikely that they can sneak these things in through the backdoor.

    Social context implies social trust, and any violations of that trust tend to backfire worse than the average corporate/PR faux-pas. Read Dan Ariely’s “Predictably Irrational” Chapter 4 on “The cost of social norms”.

    Social CONTEXT is also the explanation of why FB’s own “social ads”, and similar attempts on MySpace, etc. have monetized much, much worse than even internet average. Once people are in a certain context, it’s difficult to yank them out of it.

    And for the same reasons I would guess that the opening up of Facebook search (presumably still honoring people’s privacy settings) is well behind Twitter’s potential for monetizing search: Since most people aren’t Internet Marketers or Social Media hounds, they are pretty unlikely to open up their profiles to public Google search (for SEO reasons etc.) OR Facebook Search. If you all of a sudden send them “Track”-based solicitations/spam they will freak out (beyond the current “Social ads” which FB users rapidly train themselves to ignore).

    On Twitter, there basically has never been such a supposition of privacy, indeed, it tends to attract those that do not mind, do not care, or WANT to overshare… :) Incidentally, Facebook’s by now massive adoption/size makes it so that any attempts/missteps in the way you describe might be greeted by howls that quickly reach into every corner of the internet.

    Only 1% of 170 Million is still 1.7 Million users. If they make their displeasure known (as they just did with the rather wonkish/innocuous TOS issue), Facebook will likely be on the defensive every single time.

  22. Robert, I think you somewhat undermined your own argument in this post:

    The misgivings that people are likely to have about things like keyword based solicitations in response to “intimate moments” are likely to be so strong that FB users would react VERY negatively. Remember what happened with Beacon?

    Because the entire service was started on the premise of a Walled Garden where it was safe and private to connect with your (mostly real) friends and acquaintances (Facebook still has terms of service that theoretically bar anyone from engaging in overt commercial behavior from their profile), it seems unlikely that they can sneak these things in through the backdoor.

    Social context implies social trust, and any violations of that trust tend to backfire worse than the average corporate/PR faux-pas. Read Dan Ariely’s “Predictably Irrational” Chapter 4 on “The cost of social norms”.

    Social CONTEXT is also the explanation of why FB’s own “social ads”, and similar attempts on MySpace, etc. have monetized much, much worse than even internet average. Once people are in a certain context, it’s difficult to yank them out of it.

    And for the same reasons I would guess that the opening up of Facebook search (presumably still honoring people’s privacy settings) is well behind Twitter’s potential for monetizing search: Since most people aren’t Internet Marketers or Social Media hounds, they are pretty unlikely to open up their profiles to public Google search (for SEO reasons etc.) OR Facebook Search. If you all of a sudden send them “Track”-based solicitations/spam they will freak out (beyond the current “Social ads” which FB users rapidly train themselves to ignore).

    On Twitter, there basically has never been such a supposition of privacy, indeed, it tends to attract those that do not mind, do not care, or WANT to overshare… :) Incidentally, Facebook’s by now massive adoption/size makes it so that any attempts/missteps in the way you describe might be greeted by howls that quickly reach into every corner of the internet.

    Only 1% of 170 Million is still 1.7 Million users. If they make their displeasure known (as they just did with the rather wonkish/innocuous TOS issue), Facebook will likely be on the defensive every single time.

  23. I agree. And that’s why it’s so great that we have both options. And thats also why Facebook should stop trying to be Twitter. It’s good as a separate entity, not as a duplicate site.

  24. I agree. And that’s why it’s so great that we have both options. And thats also why Facebook should stop trying to be Twitter. It’s good as a separate entity, not as a duplicate site.

  25. “Rob is right, I wonder how Twitter is going to shift to get us to be more intimate with sharing the intimate details of our lives?”

    I don’t see how Twitter itself is going to shift, but I see that the user base on twitter Wants to share more intimate details with each other. The main limitation from my personal experience is limited discussion space. Sharing intimate details takes a great deal of effort in 140 characters.

    “This kind of customer intimacy will be far more prevalent over on Facebook because WE are far more intimate there.”

    This doesn’t seem clear to me. I see far more opportunity for customer intimacy in the Twitter environment (today). On a platform like twitter (and FriendFeed it would appear) there is the opporunity to view the public stream and respond to questions, comments, observations about your brand. This doesn’t happen in the Facebook/Myspace model nearly as easily, simply due to the privacy.

    If Facebook develops a more public realm within, then the opportunity for customer intimacy will be there.

    The opportunity for “intimate advertising” is in the Facebook model. In that realm I can target my advertising, and in fact get my customers to do most of it for me though recommendations, ratings and so on, that just aren’t possible in the current environment on Twitter. All that’s possible in the current raw form of Twitter is raw communication.

    But what happens when developers start generating apps that run on top of the Twitter platform – apps that just use the 140 char stream for the transport/protocol communications layer – and deliver the (mobile) user a totally different experience, which has nothing to do with the communications that reside on twitter now. I wonder IS twitter going to support that? If so, how are they going to segment the streams to allow for data security. I submit that Bill Gurley is right regarding the gaming model that supports TenCent. This is one of the things that is likely to drive Twitter monetization if they can deliver that to developers. To be sure, games are already being discussed that use Twitter as the base platform.

    How much more are the game app developers making per (game) user than either Facebook OR Myspace is making on their per user scale? I understand at least one of the big social gaming companies to be profitable already.

    And now that you’ve considered Twitter as the transport layer for mobile application development, NOW who wins in customer intimacy? And more importantly, who wins the Data Gold Mine battle? And most importantly perhaps, which one is going to show better margins on that data?

    Facebook has barriers to entry in the application API – frankly I don’t see the same barrier to entry in the non-API, simple protocol model that could run on Twitter.

  26. “Rob is right, I wonder how Twitter is going to shift to get us to be more intimate with sharing the intimate details of our lives?”

    I don’t see how Twitter itself is going to shift, but I see that the user base on twitter Wants to share more intimate details with each other. The main limitation from my personal experience is limited discussion space. Sharing intimate details takes a great deal of effort in 140 characters.

    “This kind of customer intimacy will be far more prevalent over on Facebook because WE are far more intimate there.”

    This doesn’t seem clear to me. I see far more opportunity for customer intimacy in the Twitter environment (today). On a platform like twitter (and FriendFeed it would appear) there is the opporunity to view the public stream and respond to questions, comments, observations about your brand. This doesn’t happen in the Facebook/Myspace model nearly as easily, simply due to the privacy.

    If Facebook develops a more public realm within, then the opportunity for customer intimacy will be there.

    The opportunity for “intimate advertising” is in the Facebook model. In that realm I can target my advertising, and in fact get my customers to do most of it for me though recommendations, ratings and so on, that just aren’t possible in the current environment on Twitter. All that’s possible in the current raw form of Twitter is raw communication.

    But what happens when developers start generating apps that run on top of the Twitter platform – apps that just use the 140 char stream for the transport/protocol communications layer – and deliver the (mobile) user a totally different experience, which has nothing to do with the communications that reside on twitter now. I wonder IS twitter going to support that? If so, how are they going to segment the streams to allow for data security. I submit that Bill Gurley is right regarding the gaming model that supports TenCent. This is one of the things that is likely to drive Twitter monetization if they can deliver that to developers. To be sure, games are already being discussed that use Twitter as the base platform.

    How much more are the game app developers making per (game) user than either Facebook OR Myspace is making on their per user scale? I understand at least one of the big social gaming companies to be profitable already.

    And now that you’ve considered Twitter as the transport layer for mobile application development, NOW who wins in customer intimacy? And more importantly, who wins the Data Gold Mine battle? And most importantly perhaps, which one is going to show better margins on that data?

    Facebook has barriers to entry in the application API – frankly I don’t see the same barrier to entry in the non-API, simple protocol model that could run on Twitter.

  27. Yeah I don’t see how the Luxor or Hyatt is going to see these “intimate” discussions and if they do, then they aren’t “intimate” and thus defeats the purpose. Oh, what is the Social Graph? Leo was about to ask that question today on Twit but then the discussion got side tracked. It was a great Twit though. It was only missing the Scobleizer!

  28. Yeah I don’t see how the Luxor or Hyatt is going to see these “intimate” discussions and if they do, then they aren’t “intimate” and thus defeats the purpose. Oh, what is the Social Graph? Leo was about to ask that question today on Twit but then the discussion got side tracked. It was a great Twit though. It was only missing the Scobleizer!

  29. Nah, people share intimate details on Facebook expecting that advertisers won’t see it. On Twitter, you expect all and sundry to get in touch with you every time you mention a brand.

    Keyword based advertising might work better on Facebook, in the same way it works for Gmail. But as soon as Facebook start selling the data to advertisers and allow direct engagement, people will stop using Facebook for anything intimate.

  30. Nah, people share intimate details on Facebook expecting that advertisers won’t see it. On Twitter, you expect all and sundry to get in touch with you every time you mention a brand.

    Keyword based advertising might work better on Facebook, in the same way it works for Gmail. But as soon as Facebook start selling the data to advertisers and allow direct engagement, people will stop using Facebook for anything intimate.

  31. Excellent post!! Twitter is like a breath of fresh air on the Social Media scene. I have been on it for just a few weeks now and I have met several interesting people. It is a platform to network with people you would like to meet in real life. Check me out!!

    http://twitter.com/spryka

  32. Excellent post!! Twitter is like a breath of fresh air on the Social Media scene. I have been on it for just a few weeks now and I have met several interesting people. It is a platform to network with people you would like to meet in real life. Check me out!!

    http://twitter.com/spryka

  33. To echo David Barnes, I have to think that the reason people feel comfortable sharing things with their social graph on Facebook is because they assume it’s a walled garden, free from the prying eyes of advertisers.

    And that the moment they realize that posting “having a baby shower at the Hyatt” will bring a torrent of advertisers on their head, they’ll stop posting those sort of details.

    It’s wishful thinking to believe that these sorts of interactions will get us only the sort of really useful targeted offers we’d welcome. Because Twitter (and Facebook, for that matter) are still in their nascency, your tweet about the Luxor got you a useful offer from the Luxor. Period. Fast forward a couple of years, and you’ll be hearing from everyone in Vegas from taxi companies to tour guides to escort services. Not to mention anyone and everyone who’s ticked off “send my ads to people who stay at hotels” – luggage manufacturers, travel insurance… you get the picture.

    It’s going to take more than a bit of convincing to get everyone on FB to accept even the sort of keyword ads Barnes suggests. With millions of newcomers who are unfamiliar with the whole notion of social networks and social media, there’s a lot of hand-holding to do to convince them that there’s nothing evil about Facebook tracking their status updates and wall posts.

  34. To echo David Barnes, I have to think that the reason people feel comfortable sharing things with their social graph on Facebook is because they assume it’s a walled garden, free from the prying eyes of advertisers.

    And that the moment they realize that posting “having a baby shower at the Hyatt” will bring a torrent of advertisers on their head, they’ll stop posting those sort of details.

    It’s wishful thinking to believe that these sorts of interactions will get us only the sort of really useful targeted offers we’d welcome. Because Twitter (and Facebook, for that matter) are still in their nascency, your tweet about the Luxor got you a useful offer from the Luxor. Period. Fast forward a couple of years, and you’ll be hearing from everyone in Vegas from taxi companies to tour guides to escort services. Not to mention anyone and everyone who’s ticked off “send my ads to people who stay at hotels” – luggage manufacturers, travel insurance… you get the picture.

    It’s going to take more than a bit of convincing to get everyone on FB to accept even the sort of keyword ads Barnes suggests. With millions of newcomers who are unfamiliar with the whole notion of social networks and social media, there’s a lot of hand-holding to do to convince them that there’s nothing evil about Facebook tracking their status updates and wall posts.

  35. Is Yellow Pages the right reference? They will be gone in a few years time because of the business model you are favoring for facebook…

  36. Is Yellow Pages the right reference? They will be gone in a few years time because of the business model you are favoring for facebook…

  37. Hey Robert – you are asking the wrong question! Who cares if Facebook can attract more advertising than Twitter? The real question is this .. Just how will the likes of Facebook and Twitter monetize their traffic to a point where their business is truly viable and sustainable? Until this becomes clear, social networking is destined to remain at the mercy of the herding nature of the masses and used only for self promotion and cheap and easy brand shouts.

  38. Hey Robert – you are asking the wrong question! Who cares if Facebook can attract more advertising than Twitter? The real question is this .. Just how will the likes of Facebook and Twitter monetize their traffic to a point where their business is truly viable and sustainable? Until this becomes clear, social networking is destined to remain at the mercy of the herding nature of the masses and used only for self promotion and cheap and easy brand shouts.

  39. It’s funny that someone said “people will put more intimate stuff, like having a baby, into Facebook rather than Twitter.”

    People are Tweeting DURING CHILDBIRTH. Famous people, too.
    http://www.theinsider.com/news/1628805_Erykah_Badu_Twitter_Blog_Names_Baby_Mars_And_Tweets_Childbirth

    That rapper that works with MSTRKRFT Twitter while performing on Jimmy Kimmel live a while back.

    I think it’s really funny that people compare Twitter vs. Facebook at all. You’re comparing a messaging platform vs. a full-featured social network. Twitter subsumes all of the important functions of Twitter (besides public search). In the near future, Facebook Connect will become one of the most important aspects of FB, IMHO. Why do people think that Twitter to Facebook this is an apples-to-apples comparison?

  40. It’s funny that someone said “people will put more intimate stuff, like having a baby, into Facebook rather than Twitter.”

    People are Tweeting DURING CHILDBIRTH. Famous people, too.
    http://www.theinsider.com/news/1628805_Erykah_Badu_Twitter_Blog_Names_Baby_Mars_And_Tweets_Childbirth

    That rapper that works with MSTRKRFT Twitter while performing on Jimmy Kimmel live a while back.

    I think it’s really funny that people compare Twitter vs. Facebook at all. You’re comparing a messaging platform vs. a full-featured social network. Twitter subsumes all of the important functions of Twitter (besides public search). In the near future, Facebook Connect will become one of the most important aspects of FB, IMHO. Why do people think that Twitter to Facebook this is an apples-to-apples comparison?

  41. Now thats realy interesting. Lots of people are joining twitter ! i heard that president Obama has a twitter account aswell. Confirmation please ?

  42. Now thats realy interesting. Lots of people are joining twitter ! i heard that president Obama has a twitter account aswell. Confirmation please ?

  43. @ Stephen Lynch – I am in complete agreement with this statement: “Why do people think that Twitter to Facebook this is an apples-to-apples comparison?” Hammers are used for nails and screwdrivers are used for screws: both can be used to build a house but each does its own job best. That’s the way I view Twitter & FB – I like the flexibility, “self-promotion,” and speed of TW, but the “intimacy,” targeted ads (yes – I have clicked many of these and they have been interesting for me), and comfort of FB. But I do not have expectations that my TW will replace my FB or vice versa – in fact I like that TW compliments my FB experience by quickly updating my status. As for the 140char limit: this is half the fun – getting your message through in an effective & coherent manner (although some of us may need the secret decoder ring for these acronyms).

  44. @ Stephen Lynch – I am in complete agreement with this statement: “Why do people think that Twitter to Facebook this is an apples-to-apples comparison?” Hammers are used for nails and screwdrivers are used for screws: both can be used to build a house but each does its own job best. That’s the way I view Twitter & FB – I like the flexibility, “self-promotion,” and speed of TW, but the “intimacy,” targeted ads (yes – I have clicked many of these and they have been interesting for me), and comfort of FB. But I do not have expectations that my TW will replace my FB or vice versa – in fact I like that TW compliments my FB experience by quickly updating my status. As for the 140char limit: this is half the fun – getting your message through in an effective & coherent manner (although some of us may need the secret decoder ring for these acronyms).

  45. Its crazy to think that people are actually making livings from websites such as twitter and FB. I know they are the minority, but tied into a good branded blog, like Guy kawasaki, it all adds to the overall online presence of some people, and hence drive traffic.
    Lucky them.

  46. Its crazy to think that people are actually making livings from websites such as twitter and FB. I know they are the minority, but tied into a good branded blog, like Guy kawasaki, it all adds to the overall online presence of some people, and hence drive traffic.
    Lucky them.

  47. It’s a scary thing that, after all, will be one single big social networking website, no matter if the name is Facebook, Twitter, etc. It’s kinda Google remake…

  48. It’s a scary thing that, after all, will be one single big social networking website, no matter if the name is Facebook, Twitter, etc. It’s kinda Google remake…

  49. My experience with the intimacy of Twitter differs. I find that many share intimate details on Twitter, which surprised me at first. I knew when a follower’s parent was dying, when a follower’s daughter was robbed, when a follower’s website was hacked. This kind of intimacy has not been my experience on Facebook. Twitter seems to have room for both sad and happy experiences, whereas Facebook seems focused only on the “fluff” of life. I use both, and will continue to use both, because both offer value–it’s just in a different measurement.

  50. My experience with the intimacy of Twitter differs. I find that many share intimate details on Twitter, which surprised me at first. I knew when a follower’s parent was dying, when a follower’s daughter was robbed, when a follower’s website was hacked. This kind of intimacy has not been my experience on Facebook. Twitter seems to have room for both sad and happy experiences, whereas Facebook seems focused only on the “fluff” of life. I use both, and will continue to use both, because both offer value–it’s just in a different measurement.

  51. [...] anyone interested in data-driven business models, Robert Scoble has a great post up titled Why Rob Diana is right: Twitter gets the hype while Facebook will get the gold that hits on some of these points. Scoble admits: [Privacy] is exactly why people tell me they use [...]

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