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You just defined your ideal client:. “…clients who dont care about anything but how much can I pay you to get me more customers”.

I guarantee you there are people out there who want to put $1 into Conrad and take $2 out.

Talk about what they care about, not what you care about.

Mark

Excellent observation… and really a major problem/issue if you step back and think about it in terms of the billions of dollars companies large and small spend on technology.

I’m not a regular blogger (which hopefully doesn’t disqualify my comments) but what you’ve experienced is why I left the corporate world 12 years ago to start a consulting business around helping people and organizations make better use of the technology THEY ALREADY OWN.

The truth is stuff doesn’t have to be brand new or the latest gizmo to be of value. Individuals today have more power at their fingertips (courtesy of a PC loaded with Microsoft Office and has high-speed access to the Web) than entire Fortune 100 companies had just a generation ago. But they’re only taking advantage of a sliver of its potential because most of what could be really helpful to them is talked about in technospeak… something the majority of business people don’t understand, and are too busy to learn.

It may be simplistic, but I think what you’ve (accurately) described is something I called the “culture” of technology in my book “Winning Clients in a Wired World” (John Wiley). Back in 2004 I described it this way…

“If you’ve ever felt as if you’re missing a technology gene, or that you just don’t get what everyone else does, let me put your mind at ease: It’s not you; it’s the “culture” of technology. Developers focus on *features* (what the program does); users care about *benefits* (what the program can do for them).

“To be fair, the people developing these tools are only responding to user demand for more and more functionality. But in the process, programs have been loaded with layers of labyrinth-like menus whose features, in most cases, remain undiscovered and unused. Left to themselves to figure it all out, most users get confused and frustrated.

“That said, you don’t need to become a Bill Gates or Steve Jobs, you just need to master a few processes and procedures—and then implement them. As you do, realize you’re not alone. Everyone wrestles with technology. Others have faced your problems and found solutions. Later on, I’ll show you how to connect with them.”

More than a decade of working with business people, mostly in sales and marketing roles, has proven to me that given clear direction and described from that perspective of “here’s why what we’re talking about matters to you”, most people are eager learners.

It could be something as basic as understanding how to navigate Google and limit your search to exact phrases, titles, or certain web sites. That may seem incredibly old hat to your readers, but I assure you the majority of the Internet-using public does not know that they can do those things… much less how. And when you show them, it’s like turning on a light in a room that’s been forever dark.

If you’re interested, I’d love to explore this subject further with you. There’s a tremendous opportunity to help lots of folks at the core of what you’ve surfaced. You are welcome to contact me at the email included with this post. I’ll reach out to you separately with an email or phone call early this week.

Hope we can connect.

Kind regards,

Kip Gregory

He may be 100% correct as far as your buying patterns go. Still uncorroborated if he is correct as far as the other 6+ Billion people in the world goes. Show me the data beyond anything anecdotal.