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	<title>Comments on: Real Time News to take step forward today</title>
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		<title>By: angelia110</title>
		<link>http://scobleizer.com/2009/04/20/real-time-news-to-take-step-forward-today/comment-page-1/#comment-120638</link>
		<dc:creator>angelia110</dc:creator>
		<pubDate>Tue, 13 Oct 2009 07:24:28 +0000</pubDate>
		<guid isPermaLink="false">http://scobleizer.com/?p=5597#comment-120638</guid>
		<description>&lt;h2 align=&quot;center&quot;&gt;Don&#039;t Do For Ugg Boots UK&lt;/h2&gt;&lt;br&gt;&lt;p&gt;--&gt;If you own a pair of Ugg boots, ugg classic short, be sure to take proper care of them and clean them regularly. With the proper care and cleaning, Uggs can last several years or even a lifetime.&lt;br&gt;&lt;br&gt;You love sheepskin footwear and ugg classic because they are comfortable and fashionable. How to keep them looking great? The following are a few tips to help you to know what you don&#039;t do for your natural beauty and functionality uggs.&lt;/p&gt;&lt;br&gt;&lt;p&gt;--&gt;Tip one, don&#039;t store your &lt;a href=&quot;http://www.goodugg.co.uk/ugg-classic-cardy-c-161.html&quot; rel=&quot;nofollow&quot;&gt;cardy boots ugg&lt;/a&gt; in a light place. Because  they can bleach in extreme sunlight.&lt;br&gt;&lt;br&gt;--&gt;Tip two, ugg boots should not be worn in  extremely moist or muddy conditions as moisture can cause problems.&lt;br&gt;&lt;br&gt;--&gt;Tip three, don&#039;t clean the exterior of? your &lt;a href=&quot;http://www.goodugg.co.uk/ugg-womens-knightsbridge-boots-espresso-p-24180.html&quot; rel=&quot;nofollow&quot;&gt;uggs  knightsbridge&lt;/a&gt; with a hard brush or cloth at first  time dirty. &lt;br&gt;&lt;br&gt;--&gt;Tip four, trying not to saturate the sheepskin footwear with  water, especially warm or hot water. And don&#039;t clean them in a washing machine or  dryer, this will cause problems with shrinkage and can adversely change the  sheepskin.&lt;br&gt;&lt;br&gt;--&gt;Tip five,  if need, except specially detergent for sheepskin product, just like &lt;a href=&quot;http://www.goodugg.co.uk/chocolate-ugg-boots-classic-mini-5854-p-23482.html&quot; rel=&quot;nofollow&quot;&gt;classic ugg mini&lt;/a&gt;&lt;strong&gt;,&lt;/strong&gt; don&#039;t use any wool detergent.  Also don&#039;t use high concentration cleaning solution.&lt;/p&gt;&lt;br&gt;&lt;p&gt;--&gt;Some suggestions  for you to protect your natural beauty and  functionality uggs long periods of time. And also hoping to help you solving  your hesitation, spending little time to know more information about ugg boots.&lt;/p&gt;&lt;br&gt;&lt;p&gt;--&gt;All rights reserved, reprint, please specify source comes from &lt;a href=&quot;http://www.goodugg.co.uk/&quot; rel=&quot;nofollow&quot;&gt;www.goodugg.co.uk&lt;/a&gt; --&lt;a href=&quot;http://www.goodugg.co.uk/ugg-bailey-button-c-178.html&quot; rel=&quot;nofollow&quot;&gt;bailey   button&lt;/a&gt;,&lt;a href=&quot;http://www.goodugg.co.uk/ugg-knightsbridge-c-321.html&quot; rel=&quot;nofollow&quot;&gt;ugg   knightsbridge boots&lt;/a&gt;,&lt;a href=&quot;http://www.goodugg.co.uk/ugg-classic-cardy-c-161.html&quot; rel=&quot;nofollow&quot;&gt;cardy boots&lt;/a&gt;,&lt;a href=&quot;http://www.goodugg.co.uk/ugg-classic-tall-c-162.html&quot; rel=&quot;nofollow&quot;&gt;ugg tall classic&lt;/a&gt;&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>&lt;h2 align=&#8221;center&#8221;&gt;Don&#39;t Do For Ugg Boots UK&lt;/h2&gt;
<p>&#8211;&gt;If you own a pair of Ugg boots, ugg classic short, be sure to take proper care of them and clean them regularly. With the proper care and cleaning, Uggs can last several years or even a lifetime.</p>
<p>You love sheepskin footwear and ugg classic because they are comfortable and fashionable. How to keep them looking great? The following are a few tips to help you to know what you don&#39;t do for your natural beauty and functionality uggs.</p>
<p>
<p>&#8211;&gt;Tip one, don&#39;t store your <a href="http://www.goodugg.co.uk/ugg-classic-cardy-c-161.html" rel="nofollow">cardy boots ugg</a> in a light place. Because  they can bleach in extreme sunlight.</p>
<p>&#8211;&gt;Tip two, ugg boots should not be worn in  extremely moist or muddy conditions as moisture can cause problems.</p>
<p>&#8211;&gt;Tip three, don&#39;t clean the exterior of? your <a href="http://www.goodugg.co.uk/ugg-womens-knightsbridge-boots-espresso-p-24180.html" rel="nofollow">uggs  knightsbridge</a> with a hard brush or cloth at first  time dirty. </p>
<p>&#8211;&gt;Tip four, trying not to saturate the sheepskin footwear with  water, especially warm or hot water. And don&#39;t clean them in a washing machine or  dryer, this will cause problems with shrinkage and can adversely change the  sheepskin.</p>
<p>&#8211;&gt;Tip five,  if need, except specially detergent for sheepskin product, just like <a href="http://www.goodugg.co.uk/chocolate-ugg-boots-classic-mini-5854-p-23482.html" rel="nofollow">classic ugg mini</a><strong>,</strong> don&#39;t use any wool detergent.  Also don&#39;t use high concentration cleaning solution.</p>
<p>
<p>&#8211;&gt;Some suggestions  for you to protect your natural beauty and  functionality uggs long periods of time. And also hoping to help you solving  your hesitation, spending little time to know more information about ugg boots.</p>
<p>
<p>&#8211;&gt;All rights reserved, reprint, please specify source comes from <a href="http://www.goodugg.co.uk/" rel="nofollow">http://www.goodugg.co.uk</a> &#8211;<a href="http://www.goodugg.co.uk/ugg-bailey-button-c-178.html" rel="nofollow">bailey   button</a>,<a href="http://www.goodugg.co.uk/ugg-knightsbridge-c-321.html" rel="nofollow">ugg   knightsbridge boots</a>,<a href="http://www.goodugg.co.uk/ugg-classic-cardy-c-161.html" rel="nofollow">cardy boots</a>,<a href="http://www.goodugg.co.uk/ugg-classic-tall-c-162.html" rel="nofollow">ugg tall classic</a></p>
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		<title>By: huangqin</title>
		<link>http://scobleizer.com/2009/04/20/real-time-news-to-take-step-forward-today/comment-page-1/#comment-117075</link>
		<dc:creator>huangqin</dc:creator>
		<pubDate>Mon, 13 Jul 2009 12:02:55 +0000</pubDate>
		<guid isPermaLink="false">http://scobleizer.com/?p=5597#comment-117075</guid>
		<description>&lt;p&gt;&lt;a href=&quot;http://www.uggsale.org/&quot; rel=&quot;nofollow&quot;&gt;UGG&lt;/a&gt;&lt;br&gt;&lt;br&gt;  &lt;a href=&quot;http://www.uggsale.org/&quot; rel=&quot;nofollow&quot;&gt;UGG sale&lt;/a&gt;&lt;br&gt;&lt;br&gt;  &lt;a href=&quot;http://www.uggsale.org/ugg-classic-cardy-c-2.html?zenid=94a9b7e5242b8145f6ccb73c4a28011d&quot; rel=&quot;nofollow&quot;&gt;Cheap UGG Boots&lt;/a&gt;&lt;br&gt;&lt;br&gt;  &lt;a href=&quot;http://www.uggsale.org/ugg-classic-cardy-c-2.html?zenid=94a9b7e5242b8145f6ccb73c4a28011d&quot; rel=&quot;nofollow&quot;&gt;Discount UGG Boots&lt;/a&gt;&lt;br&gt;&lt;br&gt;  &lt;a href=&quot;http://www.uggsale.org/ugg-classic-crochet-c-10.html&quot; rel=&quot;nofollow&quot;&gt;Authentic UGG Boots&lt;/a&gt;&lt;br&gt;&lt;br&gt;  &lt;a href=&quot;http://www.uggsale.org/&quot; rel=&quot;nofollow&quot;&gt;Genuine UGG Boots&lt;/a&gt;&lt;br&gt;&lt;br&gt;  &lt;a href=&quot;http://www.uggsale.org/&quot; rel=&quot;nofollow&quot;&gt;Origianl UGG Boots&lt;/a&gt;&lt;br&gt;&lt;br&gt;  &lt;a href=&quot;http://www.uggsale.org/ugg-nightfall-c-4.html&quot; rel=&quot;nofollow&quot;&gt;Women&#039;s Ugg&lt;/a&gt;&lt;br&gt;&lt;br&gt;  &lt;a href=&quot;http://www.uggsale.org/ugg-classic-short-c-1.html&quot; rel=&quot;nofollow&quot;&gt;Men&#039;s Ugg&lt;/a&gt;&lt;br&gt;&lt;br&gt;  &lt;a href=&quot;http://www.uggsale.org/ugg-classic-tall-c-3.html&quot; rel=&quot;nofollow&quot;&gt;UGG Australia&lt;/a&gt;&lt;br&gt;&lt;br&gt;  &lt;a href=&quot;http://www.uggsale.org/&quot; rel=&quot;nofollow&quot;&gt;UGG Store&lt;/a&gt;&lt;br&gt;&lt;br&gt;  &lt;a href=&quot;http://www.uggsale.org/&quot; rel=&quot;nofollow&quot;&gt;UGG Official Store&lt;/a&gt;&lt;br&gt;&lt;br&gt;  &lt;a href=&quot;http://www.uggsale.org/&quot; rel=&quot;nofollow&quot;&gt;UGG Shop&lt;/a&gt; &lt;br&gt;&lt;br&gt;  &lt;a href=&quot;http://www.uggsale.org/&quot; rel=&quot;nofollow&quot;&gt;UGG Online Store&lt;/a&gt;&lt;br&gt;&lt;br&gt;  &lt;a href=&quot;http://www.uggsale.org/ugg-layback-slipper-c-25.html&quot; rel=&quot;nofollow&quot;&gt;UGG Boots&lt;/a&gt;&lt;br&gt;&lt;br&gt;  &lt;a href=&quot;http://www.uggsale.org/blue-ugg-boots-5819-classic-cardy-model1010309-p-995.html&quot; rel=&quot;nofollow&quot;&gt;UGG Boot&lt;/a&gt;&lt;br&gt;&lt;br&gt;  &lt;a href=&quot;http://www.uggsale.org/black-ugg-matala-5105-sandal-p-1010.html&quot; rel=&quot;nofollow&quot;&gt;UGG Sandal&lt;/a&gt;&lt;br&gt;&lt;br&gt;  &lt;a href=&quot;http://www.uggsale.org/sapphire-ugg-australia-womens-gypsy-sandal-p-991.html&quot; rel=&quot;nofollow&quot;&gt;UGG Sandals&lt;/a&gt;&lt;br&gt;&lt;br&gt;  &lt;a href=&quot;http://www.uggsale.org/black-ugg-mens-hammond-1704-p-998.html&quot; rel=&quot;nofollow&quot;&gt;UGG Slipper&lt;/a&gt;&lt;br&gt;&lt;br&gt;  &lt;a href=&quot;http://www.uggsale.org/black-ugg-mens-layback-5114-p-1031.html&quot; rel=&quot;nofollow&quot;&gt;UGG Slippers&lt;/a&gt;&lt;br&gt;&lt;br&gt;  &lt;a href=&quot;http://www.uggsale.org/ugg-classic-cardy-c-2.html&quot; rel=&quot;nofollow&quot;&gt;UGG Classic Cardy&lt;/a&gt;&lt;br&gt;&lt;br&gt;  &lt;a href=&quot;http://www.uggsale.org/ugg-classic-crochet-c-10.html&quot; rel=&quot;nofollow&quot;&gt;UGG Classic Crochet&lt;/a&gt;&lt;br&gt;&lt;br&gt;  &lt;a href=&quot;http://www.uggsale.org/ugg-classic-mini-c-6.html&quot; rel=&quot;nofollow&quot;&gt;UGG Classic Mini&lt;/a&gt;&lt;br&gt;&lt;br&gt;  &lt;a href=&quot;http://www.uggsale.org/ugg-classic-short-c-1.html&quot; rel=&quot;nofollow&quot;&gt;UGG Classic Short&lt;/a&gt;&lt;br&gt;&lt;br&gt;  &lt;a href=&quot;http://www.uggsale.org/ugg-classic-tall-c-3.html&quot; rel=&quot;nofollow&quot;&gt;UGG Classic Tall&lt;/a&gt;&lt;br&gt;&lt;br&gt;  &lt;a href=&quot;http://www.uggsale.org/ugg-nightfall-c-4.html&quot; rel=&quot;nofollow&quot;&gt;UGG Nightfall&lt;/a&gt;&lt;br&gt;&lt;br&gt;  &lt;a href=&quot;http://www.uggsale.org/ugg-ultra-short-c-7.html&quot; rel=&quot;nofollow&quot;&gt;UGG Ultra Short&lt;/a&gt;&lt;br&gt;&lt;br&gt;  &lt;a href=&quot;http://www.uggsale.org/ugg-ultra-tall-c-8.html&quot; rel=&quot;nofollow&quot;&gt;UGG Ultra Tall&lt;/a&gt;&lt;br&gt;&lt;br&gt;  &lt;a href=&quot;http://www.uggsale.org/ugg-tasmina-c-11.html&quot; rel=&quot;nofollow&quot;&gt;UGG Tasmina&lt;/a&gt;&lt;br&gt;&lt;br&gt;  &lt;a href=&quot;http://www.uggsale.org/ugg-amelie-suede-c-19.html&quot; rel=&quot;nofollow&quot;&gt;UGG Amelie Suede&lt;/a&gt;&lt;br&gt;&lt;br&gt;  &lt;a href=&quot;http://www.uggsale.org/ugg-gypsy-sandal-c-18.html&quot; rel=&quot;nofollow&quot;&gt;UGG Gypsy Sandal&lt;/a&gt;&lt;br&gt;&lt;br&gt;  &lt;a href=&quot;http://www.uggsale.org/ugg-matala-sandal-c-22.html&quot; rel=&quot;nofollow&quot;&gt;Ugg Matala Sandal&lt;/a&gt;&lt;br&gt;&lt;br&gt;  &lt;a href=&quot;http://www.uggsale.org/ugg-halendi-sandal-c-17.html&quot; rel=&quot;nofollow&quot;&gt;UGG Halendi Sandal&lt;/a&gt;&lt;br&gt;&lt;br&gt;  &lt;a href=&quot;http://www.uggsale.org/ugg-hammond-slipper-c-20.html&quot; rel=&quot;nofollow&quot;&gt;UGG Hammond Slipper&lt;/a&gt;&lt;br&gt;&lt;br&gt;  &lt;a href=&quot;http://www.uggsale.org/ugg-layback-slipper-c-25.html&quot; rel=&quot;nofollow&quot;&gt;UGG Layback Slipper&lt;/a&gt;&lt;br&gt;&lt;br&gt;  &lt;a href=&quot;http://www.uggsale.org/ugg-napoule-sandal-c-21.html&quot; rel=&quot;nofollow&quot;&gt;Ugg Napoule Sandal&lt;/a&gt;&lt;br&gt;&lt;br&gt;  &lt;a href=&quot;http://www.uggsale.org/ugg-persephone-sandal-c-24.html&quot; rel=&quot;nofollow&quot;&gt;Ugg Persephone Sandal&lt;/a&gt;&lt;br&gt;&lt;br&gt;  &lt;a href=&quot;http://www.uggsale.org/ugg-skimmer-c-23.html&quot; rel=&quot;nofollow&quot;&gt;Ugg Skimmer&lt;br&gt;  &lt;/a&gt;&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p><a href="http://www.uggsale.org/" rel="nofollow">UGG</a></p>
<p>  <a href="http://www.uggsale.org/" rel="nofollow">UGG sale</a></p>
<p>  <a href="http://www.uggsale.org/ugg-classic-cardy-c-2.html?zenid=94a9b7e5242b8145f6ccb73c4a28011d" rel="nofollow">Cheap UGG Boots</a></p>
<p>  <a href="http://www.uggsale.org/ugg-classic-cardy-c-2.html?zenid=94a9b7e5242b8145f6ccb73c4a28011d" rel="nofollow">Discount UGG Boots</a></p>
<p>  <a href="http://www.uggsale.org/ugg-classic-crochet-c-10.html" rel="nofollow">Authentic UGG Boots</a></p>
<p>  <a href="http://www.uggsale.org/" rel="nofollow">Genuine UGG Boots</a></p>
<p>  <a href="http://www.uggsale.org/" rel="nofollow">Origianl UGG Boots</a></p>
<p>  <a href="http://www.uggsale.org/ugg-nightfall-c-4.html" rel="nofollow">Women&#39;s Ugg</a></p>
<p>  <a href="http://www.uggsale.org/ugg-classic-short-c-1.html" rel="nofollow">Men&#39;s Ugg</a></p>
<p>  <a href="http://www.uggsale.org/ugg-classic-tall-c-3.html" rel="nofollow">UGG Australia</a></p>
<p>  <a href="http://www.uggsale.org/" rel="nofollow">UGG Store</a></p>
<p>  <a href="http://www.uggsale.org/" rel="nofollow">UGG Official Store</a></p>
<p>  <a href="http://www.uggsale.org/" rel="nofollow">UGG Shop</a> </p>
<p>  <a href="http://www.uggsale.org/" rel="nofollow">UGG Online Store</a></p>
<p>  <a href="http://www.uggsale.org/ugg-layback-slipper-c-25.html" rel="nofollow">UGG Boots</a></p>
<p>  <a href="http://www.uggsale.org/blue-ugg-boots-5819-classic-cardy-model1010309-p-995.html" rel="nofollow">UGG Boot</a></p>
<p>  <a href="http://www.uggsale.org/black-ugg-matala-5105-sandal-p-1010.html" rel="nofollow">UGG Sandal</a></p>
<p>  <a href="http://www.uggsale.org/sapphire-ugg-australia-womens-gypsy-sandal-p-991.html" rel="nofollow">UGG Sandals</a></p>
<p>  <a href="http://www.uggsale.org/black-ugg-mens-hammond-1704-p-998.html" rel="nofollow">UGG Slipper</a></p>
<p>  <a href="http://www.uggsale.org/black-ugg-mens-layback-5114-p-1031.html" rel="nofollow">UGG Slippers</a></p>
<p>  <a href="http://www.uggsale.org/ugg-classic-cardy-c-2.html" rel="nofollow">UGG Classic Cardy</a></p>
<p>  <a href="http://www.uggsale.org/ugg-classic-crochet-c-10.html" rel="nofollow">UGG Classic Crochet</a></p>
<p>  <a href="http://www.uggsale.org/ugg-classic-mini-c-6.html" rel="nofollow">UGG Classic Mini</a></p>
<p>  <a href="http://www.uggsale.org/ugg-classic-short-c-1.html" rel="nofollow">UGG Classic Short</a></p>
<p>  <a href="http://www.uggsale.org/ugg-classic-tall-c-3.html" rel="nofollow">UGG Classic Tall</a></p>
<p>  <a href="http://www.uggsale.org/ugg-nightfall-c-4.html" rel="nofollow">UGG Nightfall</a></p>
<p>  <a href="http://www.uggsale.org/ugg-ultra-short-c-7.html" rel="nofollow">UGG Ultra Short</a></p>
<p>  <a href="http://www.uggsale.org/ugg-ultra-tall-c-8.html" rel="nofollow">UGG Ultra Tall</a></p>
<p>  <a href="http://www.uggsale.org/ugg-tasmina-c-11.html" rel="nofollow">UGG Tasmina</a></p>
<p>  <a href="http://www.uggsale.org/ugg-amelie-suede-c-19.html" rel="nofollow">UGG Amelie Suede</a></p>
<p>  <a href="http://www.uggsale.org/ugg-gypsy-sandal-c-18.html" rel="nofollow">UGG Gypsy Sandal</a></p>
<p>  <a href="http://www.uggsale.org/ugg-matala-sandal-c-22.html" rel="nofollow">Ugg Matala Sandal</a></p>
<p>  <a href="http://www.uggsale.org/ugg-halendi-sandal-c-17.html" rel="nofollow">UGG Halendi Sandal</a></p>
<p>  <a href="http://www.uggsale.org/ugg-hammond-slipper-c-20.html" rel="nofollow">UGG Hammond Slipper</a></p>
<p>  <a href="http://www.uggsale.org/ugg-layback-slipper-c-25.html" rel="nofollow">UGG Layback Slipper</a></p>
<p>  <a href="http://www.uggsale.org/ugg-napoule-sandal-c-21.html" rel="nofollow">Ugg Napoule Sandal</a></p>
<p>  <a href="http://www.uggsale.org/ugg-persephone-sandal-c-24.html" rel="nofollow">Ugg Persephone Sandal</a></p>
<p>  <a href="http://www.uggsale.org/ugg-skimmer-c-23.html" rel="nofollow">Ugg Skimmer<br />  </a></p>
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		<title>By: areg</title>
		<link>http://scobleizer.com/2009/04/20/real-time-news-to-take-step-forward-today/comment-page-1/#comment-114288</link>
		<dc:creator>areg</dc:creator>
		<pubDate>Tue, 28 Apr 2009 23:46:13 +0000</pubDate>
		<guid isPermaLink="false">http://scobleizer.com/?p=5597#comment-114288</guid>
		<description>Robert,

I think Tony Hsieh is pretty progressive as far as online retailers go. To me the important thing here is that he is showing that he cares and is connected to his customers and the pulse of what&#039;s going on. Well done...


Areg</description>
		<content:encoded><![CDATA[<p>Robert,</p>
<p>I think Tony Hsieh is pretty progressive as far as online retailers go. To me the important thing here is that he is showing that he cares and is connected to his customers and the pulse of what&#8217;s going on. Well done&#8230;</p>
<p>Areg</p>
]]></content:encoded>
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	<item>
		<title>By: areg</title>
		<link>http://scobleizer.com/2009/04/20/real-time-news-to-take-step-forward-today/comment-page-1/#comment-239657</link>
		<dc:creator>areg</dc:creator>
		<pubDate>Tue, 28 Apr 2009 23:46:00 +0000</pubDate>
		<guid isPermaLink="false">http://scobleizer.com/?p=5597#comment-239657</guid>
		<description>Robert,

I think Tony Hsieh is pretty progressive as far as online retailers go. To me the important thing here is that he is showing that he cares and is connected to his customers and the pulse of what&#039;s going on. Well done...


Areg</description>
		<content:encoded><![CDATA[<p>Robert,</p>
<p>I think Tony Hsieh is pretty progressive as far as online retailers go. To me the important thing here is that he is showing that he cares and is connected to his customers and the pulse of what&#8217;s going on. Well done&#8230;</p>
<p>Areg</p>
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		<title>By: Simon Mainwaring</title>
		<link>http://scobleizer.com/2009/04/20/real-time-news-to-take-step-forward-today/comment-page-1/#comment-114275</link>
		<dc:creator>Simon Mainwaring</dc:creator>
		<pubDate>Fri, 24 Apr 2009 05:21:06 +0000</pubDate>
		<guid isPermaLink="false">http://scobleizer.com/?p=5597#comment-114275</guid>
		<description>Thought this was relevant: http://simonmainwaring.com/blog/uncategorized/in-a-flutter-over-timely-vs-timeless-communication/

As our lives are increasingly consumed by Facebook pages, IM, Twitter, RSS feeds, Digg Thumbs Up’s, url shorteners, embedded HTML, emoticons and hyperlinks, there is little doubt about the premium placed on timely information. It has reached a point where the value of information seemingly diminishes in direct proportion to how old it is. As if an article written six months ago might well as be ten years old.

This tendency will only increase as we hurtle towards a real-time web. FriendFeed has launched the world’s first real-time, live streaming, social media service that is set to revolutionize all media. Yet as people constantly  and seamlessly update their “lifestream”, I wonder about the role of meaningful communication?

The funny - and yes timely - Flutter April Fools joke (below) parodied our growing obsession with instantaneous information, exposing the growing misunderstanding that the newness of a means of communication automatically makes that communication meaningful.

The important distinction, as Zeus Jones points out, is that while real time information loses value over time, timeless pieces grow in value.

When you consider brands also rely on an emotional connection with their customers to motivate their behavior, this confusion can be costly. Of course, a meaningful connection isn’t always timeless but the same limitations apply. Hoping to generate trust, interest or loyalty in 140 characters alone is as misguided as a guy wheeling out his best one-liner at a bar. Brands must use a composite of media to build an effective relationship with their customers, rather than see social media as an end in itself.  Even when a brand, its products or social entrepreneurship becomes the focal point for conversation it must also play the overarching role of “aggregator and curator”, as Joseph Jaffe asserts, “to provide a place where consumers can see the conversations pulled together, engage with the brand, hear the story in the brand’s voice”.

A means of communication is not an end in itself. It exists to create a connection that enables us to recognize ourselves in others. If our daily exchanges are reduced to a teeming sea of quips, asides and blunt reductions,  we simply enlist ourselves in the service of data tracking. As if our lives were some enormous marketing focus group and our communication ticks for empty boxes.

When communication becomes a shooting gallery, the first casualty is dialogue that adds meaning to our lives. As both marketers and consumers, we would be foolish to let this happen.

PS. Thx for all the insights and thinking, Robert.</description>
		<content:encoded><![CDATA[<p>Thought this was relevant: <a href="http://simonmainwaring.com/blog/uncategorized/in-a-flutter-over-timely-vs-timeless-communication/" rel="nofollow">http://simonmainwaring.com/blog/uncategorized/in-a-flutter-over-timely-vs-timeless-communication/</a></p>
<p>As our lives are increasingly consumed by Facebook pages, IM, Twitter, RSS feeds, Digg Thumbs Up’s, url shorteners, embedded HTML, emoticons and hyperlinks, there is little doubt about the premium placed on timely information. It has reached a point where the value of information seemingly diminishes in direct proportion to how old it is. As if an article written six months ago might well as be ten years old.</p>
<p>This tendency will only increase as we hurtle towards a real-time web. FriendFeed has launched the world’s first real-time, live streaming, social media service that is set to revolutionize all media. Yet as people constantly  and seamlessly update their “lifestream”, I wonder about the role of meaningful communication?</p>
<p>The funny &#8211; and yes timely &#8211; Flutter April Fools joke (below) parodied our growing obsession with instantaneous information, exposing the growing misunderstanding that the newness of a means of communication automatically makes that communication meaningful.</p>
<p>The important distinction, as Zeus Jones points out, is that while real time information loses value over time, timeless pieces grow in value.</p>
<p>When you consider brands also rely on an emotional connection with their customers to motivate their behavior, this confusion can be costly. Of course, a meaningful connection isn’t always timeless but the same limitations apply. Hoping to generate trust, interest or loyalty in 140 characters alone is as misguided as a guy wheeling out his best one-liner at a bar. Brands must use a composite of media to build an effective relationship with their customers, rather than see social media as an end in itself.  Even when a brand, its products or social entrepreneurship becomes the focal point for conversation it must also play the overarching role of “aggregator and curator”, as Joseph Jaffe asserts, “to provide a place where consumers can see the conversations pulled together, engage with the brand, hear the story in the brand’s voice”.</p>
<p>A means of communication is not an end in itself. It exists to create a connection that enables us to recognize ourselves in others. If our daily exchanges are reduced to a teeming sea of quips, asides and blunt reductions,  we simply enlist ourselves in the service of data tracking. As if our lives were some enormous marketing focus group and our communication ticks for empty boxes.</p>
<p>When communication becomes a shooting gallery, the first casualty is dialogue that adds meaning to our lives. As both marketers and consumers, we would be foolish to let this happen.</p>
<p>PS. Thx for all the insights and thinking, Robert.</p>
]]></content:encoded>
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		<title>By: Simon Mainwaring</title>
		<link>http://scobleizer.com/2009/04/20/real-time-news-to-take-step-forward-today/comment-page-1/#comment-239649</link>
		<dc:creator>Simon Mainwaring</dc:creator>
		<pubDate>Fri, 24 Apr 2009 05:21:00 +0000</pubDate>
		<guid isPermaLink="false">http://scobleizer.com/?p=5597#comment-239649</guid>
		<description>Thought this was relevant: http://simonmainwaring.com/blog/uncategorized/in-a-flutter-over-timely-vs-timeless-communication/

As our lives are increasingly consumed by Facebook pages, IM, Twitter, RSS feeds, Digg Thumbs Up’s, url shorteners, embedded HTML, emoticons and hyperlinks, there is little doubt about the premium placed on timely information. It has reached a point where the value of information seemingly diminishes in direct proportion to how old it is. As if an article written six months ago might well as be ten years old.

This tendency will only increase as we hurtle towards a real-time web. FriendFeed has launched the world’s first real-time, live streaming, social media service that is set to revolutionize all media. Yet as people constantly  and seamlessly update their “lifestream”, I wonder about the role of meaningful communication?

The funny - and yes timely - Flutter April Fools joke (below) parodied our growing obsession with instantaneous information, exposing the growing misunderstanding that the newness of a means of communication automatically makes that communication meaningful.

The important distinction, as Zeus Jones points out, is that while real time information loses value over time, timeless pieces grow in value.

When you consider brands also rely on an emotional connection with their customers to motivate their behavior, this confusion can be costly. Of course, a meaningful connection isn’t always timeless but the same limitations apply. Hoping to generate trust, interest or loyalty in 140 characters alone is as misguided as a guy wheeling out his best one-liner at a bar. Brands must use a composite of media to build an effective relationship with their customers, rather than see social media as an end in itself.  Even when a brand, its products or social entrepreneurship becomes the focal point for conversation it must also play the overarching role of “aggregator and curator”, as Joseph Jaffe asserts, “to provide a place where consumers can see the conversations pulled together, engage with the brand, hear the story in the brand’s voice”.

A means of communication is not an end in itself. It exists to create a connection that enables us to recognize ourselves in others. If our daily exchanges are reduced to a teeming sea of quips, asides and blunt reductions,  we simply enlist ourselves in the service of data tracking. As if our lives were some enormous marketing focus group and our communication ticks for empty boxes.

When communication becomes a shooting gallery, the first casualty is dialogue that adds meaning to our lives. As both marketers and consumers, we would be foolish to let this happen.

PS. Thx for all the insights and thinking, Robert.</description>
		<content:encoded><![CDATA[<p>Thought this was relevant: <a href="http://simonmainwaring.com/blog/uncategorized/in-a-flutter-over-timely-vs-timeless-communication/" rel="nofollow">http://simonmainwaring.com/blog/uncategorized/in-a-flutter-over-timely-vs-timeless-communication/</a></p>
<p>As our lives are increasingly consumed by Facebook pages, IM, Twitter, RSS feeds, Digg Thumbs Up’s, url shorteners, embedded HTML, emoticons and hyperlinks, there is little doubt about the premium placed on timely information. It has reached a point where the value of information seemingly diminishes in direct proportion to how old it is. As if an article written six months ago might well as be ten years old.</p>
<p>This tendency will only increase as we hurtle towards a real-time web. FriendFeed has launched the world’s first real-time, live streaming, social media service that is set to revolutionize all media. Yet as people constantly  and seamlessly update their “lifestream”, I wonder about the role of meaningful communication?</p>
<p>The funny &#8211; and yes timely &#8211; Flutter April Fools joke (below) parodied our growing obsession with instantaneous information, exposing the growing misunderstanding that the newness of a means of communication automatically makes that communication meaningful.</p>
<p>The important distinction, as Zeus Jones points out, is that while real time information loses value over time, timeless pieces grow in value.</p>
<p>When you consider brands also rely on an emotional connection with their customers to motivate their behavior, this confusion can be costly. Of course, a meaningful connection isn’t always timeless but the same limitations apply. Hoping to generate trust, interest or loyalty in 140 characters alone is as misguided as a guy wheeling out his best one-liner at a bar. Brands must use a composite of media to build an effective relationship with their customers, rather than see social media as an end in itself.  Even when a brand, its products or social entrepreneurship becomes the focal point for conversation it must also play the overarching role of “aggregator and curator”, as Joseph Jaffe asserts, “to provide a place where consumers can see the conversations pulled together, engage with the brand, hear the story in the brand’s voice”.</p>
<p>A means of communication is not an end in itself. It exists to create a connection that enables us to recognize ourselves in others. If our daily exchanges are reduced to a teeming sea of quips, asides and blunt reductions,  we simply enlist ourselves in the service of data tracking. As if our lives were some enormous marketing focus group and our communication ticks for empty boxes.</p>
<p>When communication becomes a shooting gallery, the first casualty is dialogue that adds meaning to our lives. As both marketers and consumers, we would be foolish to let this happen.</p>
<p>PS. Thx for all the insights and thinking, Robert.</p>
]]></content:encoded>
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