Daily Archives: May 19, 2009

Glympse vs. Google Latitude in location sharing battle

If you look over to the right side of my blog you’ll see a Google Latitude component.

What does that do? It shares my location with you.

Why is that cool? Because now you’ll be able to watch as I head to Adobe’s offices to meet with the Flash team there this morning. You’ll also be able to see when I leave for New York later today and, hopefully, you’ll be able to see when I arrive in New York later tonight.

So?

I’ve found this to be a useful tool for my business. People can see when I’ll arrive places. I’ve used it a lot of times to meet up with people who are near me. Often those meetings happen on the fly. I see someone’s icon near where I am and I email or Twitter or call them and see if they wanna get together for coffee. It’s amazing how often they say yes.

Imagine if you were a business and had a fleet of trucks. You could see where they were located using this technology.

One thing, though, Google Latitude is almost unusable for me. It crashes all the time on my phone. See, they made some bad assumptions up front. Here’s why: their user testing showed that people really aren’t ready to share their location in public the way I am. Privacy is a HUGE concern to them.

This feedback was so consistent that they assumed no one would ever try to share with the world, the way I do. So they designed it to be used only with very small groups of people. For instance with your close family. I hear from the team that they didn’t test it with more than 100 friends (I already have more than three times that many, which causes it to crash).

That brings me to Glympse, which is launching this morning at the Where 2.0 Conference. Glympse goes the other way to solve that privacy problem: they put a time limit on it. So, now, you can send your boss, or even the public, a glimpse into your life and let people track you.

There’s a few things that are better about that approach. First, you don’t need to have Glympse on your PC to watch me drive toward your house (to really use Google Latitude we both need Latitude running). Second, since you know the Glympse will end in, say, two hours, you don’t get paranoid about privacy issues.

I wish I could do this for the public. There are times when I don’t want to share where I am with all of you. Sorry. Glympse does that better.

On the other hand, Google Latitude lets me see where a larger group of my friends is hanging out, which leads to those impromptu coffees which are very cool.

I wish both service would meld, because I like pieces of both approaches. Anyway, last night I uploaded a video demo I did with Glympse’s CEO, Bryan Trussel. Cool demo of Glympse.

Downsides to both services? The don’t work with all phones. I can run Latitude on my Nokia phone, but not my iPhone. Glympse is same, but is coming to iPhone soon.

So far I think Glympse’s approach is going to be better for most people. What do you think?