Why Google Chrome OS has already won

Today InfoWorld’s Randall Kennedy says that Google’s Chrome OS will fail.

What he is missing is he’s looking at the wrong field.

Google is playing a different game. Google Chrome OS is NOT about killing Microsoft or Apple.

What is it about? Developers, developers, developers, developers, developers.

See, what happens if the world goes to Microsoft’s Silverlight, the way that Seesmic did this week? Google is locked out of such a world.

Google is in a war over developers with Microsoft. Google wants developers to build for the open web. Microsoft wants developers to build for Silverlight. Those messages are VERY clear coming out of both camps now.

But that’s not really the game either, although if it were Google Chrome OS would already be a winner because it reinforces to developers that they better keep developing for the Web using HTML5, even if you follow Loic Le Meur into Microsoft’s camp and build for Silverlight too.

So, what is the game?

Well, it’s a new field altogether. I’m hearing a raft of new, low-cost, devices are coming that you will only need to have on the Web. For instance, I want a cookbook on my kitchen counter that just brings me cool recipes. Right now I use my big Windows 7 computer for that, or my big MacBookPro.

But what if there were a new device that costs less than $100 that JUST does cookbooks and other things I need in the kitchen? I would buy one. A Chrome OS is all that’s needed for such a specialized device.

Where else would I use a low-cost computer? How about the bathroom? Just leave it there. Put a bunch of news sources and magazines on it.

Or, what about my son who is in high school. By the time Chrome OS comes along in big numbers he’ll be in college. Why take a $1,000 computer to class? Couldn’t he do everything he needs to do on a low-cost computer that’s lightweight, replaceable, uses low power, and just uses the web? Absolutely!

See, InfoWorld is making assumptions that the world is going to stay the same. That simply is NOT true.

Now, what will run on these new devices? A heavyweight OS like Windows 7 that takes me 40 seconds to boot up and does a ton of stuff I really don’t need, or a new OS that just has Google Chrome as its centerpiece?

Hey, I just wrote this post on Google Chrome while sitting listening to Marc Benioff at the TechCrunch Real Time Crunchup. I have not seen a single thing demonstrated on stage yet that won’t run on Google Chrome OS.

This is a winner, but on a new field.

Twitter to turn on advertising "you will love" (here's how: SuperTweet)

Twitter’s COO, Dick Costolo, today, at the TechCrunch Real Time Crunchup (live video of the conference is live now on building43, there will be lots of news all day long from this event), told the audience that Twitter is, indeed, going to turn on an advertising model.

This is a huge shift in what Twitter is saying publicly.

But advertising isn’t something many people love. So, how will Twitter make advertising you love?

By building a SuperTweet!

How can they do that?

Well, yesterday, I talked with Likaholix co-founder Bindu Reddy about just that. You can watch our video we recorded about how Twitter could make new advertising, which I say is a piece of building a SuperTweet.

So, what is a SuperTweet?

Well, first, some rules for building new ads and features for Twitter that people will love.

1. You can’t mess with the Tweet. That’s sacrosanct. So, we’re stuck with the 140 character rules, along with the rules of @replies and hashtags and all that.
2. You may NOT introduce new ad models inside the Tweet. You may NOT put ads inside Tweets.
3. You may NOT introduce new ads that look like Tweets.

So, what is a SuperTweet?

It is a Tweet with a metadata payload.

Think about all the metadata that exist OUTSIDE of the Tweet. How about you mouse-over a Tweet to see a new slide-down UI that shows you all the metadata.

What kinds of metadata do we already have?

1. How many times has the tweet been retweeted.
2. Where was the Tweet produced (geolocation).
3. What’s the tag cloud associated with the Tweet (get that from list names).
4. What tool produced the Tweet?
5. What are associated Tweets?
6. What are tweets in reply to this tweet?

But what else could we automatically generate?

Well, let’s say I wrote a Tweet saying “I’m going to see 2012 tonight.”

Couldn’t we tag that Tweet with the word “movie?” Like you can tag a photo on Flickr? Absolutely!

Couldn’t we have a bot that sees that 2012 and movie came through the system and then link to the IMDB database for the movie 2012, like this? Couldn’t you link to Fandango for movie reviews and movie times for 2012, like this?

So, add that all onto the tile that slides underneath this new “SuperTweet.”

But what else?

If CocaCola wants to target movie goers, couldn’t they put an ad into this SuperTweet? Something like “Drink Coke at the movies, show this tweet at the movie theater and get $1 off off a Coke.”

NOW you are getting how advertising could be something you love!

How about a Tweet that talks about a book. Someone could write “Loved Trust Agents by Brogan.” That could link to Amazon so you could put it on your Kindle.

There is ton of things that Twitter could do here to bring ads that people love, thanks to a SuperTweet infrastructure, and yes, I will love it.

By the way, two companies already are showing me advertising I love: Foursquare, which shows me offers from businesses nearby where I check in, and Yelp, who also shows me offers from businesses nearby. These are HUGE value ads for both consumers and businesses and if Twitter ads this new kind of advertising to a SuperTweet they will make billions of dollars.

I’m actually happy that Twitter is getting off of its “no advertising” stance and thinking about SuperTweets.

How about you?