The biggest things last week: Foursquare and Salesforce

Salesforce CEO gets Twitter religion

One is a huge company that’s well known inside huge enterprises. The other is a startup with five employees that hardly anyone knows.

But they both shifted the world last week in big ways. Note I didn’t put Google’s Chrome OS on this list. Why not? Because that’s largely vaporware at this moment. Next year when they show us the hardware they are planning to run it on will be when we judge whether that’s really a big thing or not. Last week, though, the big world-changers were done by Salesforce and Foursquare.

First, lots of people, including most of the Enterprise Irregulars who usually do a bang-up seemed to have missed the real news that Marc Benioff, CEO of Salesforce, announced this week at the TechCrunch Real-Time Crunchup: that Salesforce is going after the whole company, not just the sales people. (The picture above is of Benioff announcing its Chatter service in front of 19,000 attendees at Salesforce’s Dreamforce event last week by talking about how much Twitter and Facebook have changed his life). First, you should read the other reviews of Salesforce’s announcement of its Chatter functionality. Here’s some of the best:

1. Esteban Kolsky writes “Why Chatter Matters.”
2. ZDNet’s Dion Hinchcliffe: Salesforce Chatter: Social Operating Systems emerge on the IT stage.
3. Sameer Patel: Chitter Chatter: Salesforce ups the Enterprise 2.0 ante. (Good selection of other blog posts and videos, too).
4. Michael Krigsman: Salesforce Chatter: Something to talk about.

How are is Salesforce going to do that? By giving a version of its new Chatter product away free to other employees. Salesforce’s CEO, Marc Benioff, announced that on Friday, TechCrunch has the quote and the video.

Here’s the quote, I asked him: “Salesforce is only used by a small # of people inside corporations. Why aren’t you ripping [Salesforce's new Chatter functionality] out and make this more low cost?” Benioff answered: “We are. All Salesforce users can use this for free. We also have a low cost separate product. And we will be rolling out a free version. We are working on figuring out what that is.”

Now what is Salesforce Chatter? Simply it’s a copy of the streams we’ve gotten used to in Facebook and Twitter. But, these feeds reveal data deep from inside Salesforce.

This will be crack for employees. As Benioff said last week, why does he know more about his friends on Twitter than he does about what his VPs are working on? Chatter will answer that, but the reason why this was one of the two biggest moves of the week was because of Salesforce’s ability to change the market through aggressive pricing and because of its, um, salesforce that already is very successful in getting its service inside Enterprises. Most of the 19,000 attendees at its Dreamforce event last week came from companies with more than 1,000 employees (based on a raising of hands after Benioff asked).

Microsoft’s Sharepoint now has real competition. By the way, this move has already helped other players like Yammer, Jive, by stamping Enterprise 2.0 services with a stamp of approval (plus, those lesser-known players have their products on the market now while Salesforce won’t ship until well into next year, so they have a good window to get acquired and figure out how they will sell against Salesforce (and Sharepoint). I talked with Jive’s CEO, Dave Hersch, on Thursday and he’s excited by the new attention his firm is getting because of Benioff’s moves. That’s how you know Salesforce made a big move last week.

That brings me to Foursquare (and its VP of business development, Tristan Walker, pictured here). I predict that Benioff will copy Foursquare’s features in 2011. Why? Because now that he knows what his Vice Presidents’ are doing, he’ll want to know where they are. Foursquare has been on fire lately and was the one company everyone was listening to during the panel on geolocation.

Most people don’t know what Foursquare is yet, so let’s recap. It is four things (so far):

1. It’s a geolocation service that you use on your Smart Phone (I use it on my iPhone and on my Droid). It competes with a raft of services like Britekite, Google Latitude, Gowalla, and others.
2. It’s a game. You check in where you are and it gives you points and prizes.
3. It enhances your experience in each location. Check in at the Half Moon Bay Ritz and you’ll see tons of “tips” that people have left for you. Francine Hardaway, for instance, tells you where the best dog beach is. I tell you how to save $40 on smores. Other people tell you that Tres Amigos is the best Mexican place nearby, etc.
4. It’s an advertising platform that enables local businesses to give you offers based on where you check in. Check in at the San Francisco Apple Store, for instance, and the Marriott across the street could offer you $5 off of a cocktail to get you to cross the street and come over.

But what was their big move last week? They released an API (Google Group for discussing that API here). Today I met Tristan Walker, Foursquare’s VP of Business Development, to find out how people are already using that API.

Already companies like Layar are using the API to overlay the tips that people leave onto their augmented reality system. So, if you were at the San Francisco Apple Store and you pointed your iPhone around you’d see tips of things you should do nearby.

This might not seem like a big deal, but it is. It will be an important part of my SuperTweet idea, which will hook Tweets into interesting new experiences that will come to you.

When we checked in for lunch at It’s Italia we both saw who else was in the restaurant, and we saw tons of tips that people had left for us to do nearby. For instance, imagine we hadn’t been able to get into the restaurant (that happens a lot in Half Moon Bay). Well, Andrew A told us that Tres Amigos has the best tacos on the coast. That’s .4 miles away from where we were. Or, maybe after our lunch we’d want to get some coffee or tea. Joseph S. said that Raman Chai has the best chai in the Bay Area. These are both things I might never find using other systems.

But even better, most of the people on Foursquare I actually know, or can look up on Twitter. So, when Francine Hardaway talks about local dog beaches inside Foursquare, now I have something new to talk to her about when I see her next.

How will the world use this system via an API? I can see a ton of ways. Apps like Yelp could build in links to other experiences left by your friends. Twitter could give you more information about the eating patterns of your friends. For instance, I already know that Shannon Clark is a foodie and if he checks in at a restaurant a lot I’ll want to eat there too (the places he’s already taken me in San Francisco are amazing). We could have new “foodie” alerts based on people who like the same restaurants we like. If Shannon goes into a new restaurant you can bet I’ll ask him on Twitter what he thought.

Or, imagine following Gary Vaynerchuk through Sonoma. Wouldn’t you follow his trail when you go to Sonoma? You bet you would! He already knows which wineries have the best wines. Why would he waste his time on a winery that makes crappy wine? (His family runs a wine store in New Jersey that sells $50 million in wine a year). Gary is working on an iPhone app. Imagine he uses Foursquare’s API to pull out tips that he, and his friends, leave in Sonoma and other wine regions.

Don’t think Foursquare has big impact? BART (the Bay Area Rapid Transit system already made a deal with Foursquare). How could BART use the API? Imagine an app that says “your train has been delayed for 15 minutes, why don’t you go around the corner to XXXXXXXx coffee shop and grab yourself some coffee?” All of that would be done via the API. How would the app know you like coffee? Well, dummy, you checked in at Starbucks 15 mornings in a row!

I’ve been using Foursquare and it has brought me a ton of goodness. Did you know that I was eating lunch with Dave Winer in Sausalito? Who walked up? Myles Weissleder who runs SF New Tech (that led to this video with him and Toobla’s CEO). He walked up because he was nearby walking home and he saw me check in at one of his favorite restaurants. I’ve had TONS of serendipitous meetings like that. But even if that doesn’t happen to you, the tips that you get about where you are and how to make your experience there better is what will keep you coming back.

Foursquare is onto something and if they continue down the path they are on this week will be one we look back on and say “that was huge.” The same way we now look back at Twitter’s API and say “that is huge.”

Anyway, do you agree? Or do you think that Google’s Chrome OS or Microsoft’s Silverlight 4.0/Azure announcements were the biggest thing last week?

More thoughts on in-Tweet advertising

I believe that people who produce content should be able to make a living for producing that content. If we want journalists, bloggers, photographers, and videographers to bring us interesting stuff that makes our lives richer, we gotta figure out a way to get them paid. That’s why I care deeply about the topic of advertising and why I follow it so closely.

I joined ad.ly tonight. Partly because a friend of mine told me I should check out how much other Twitterers were getting paid. And lots of them are getting paid a ton. I’ve heard of some celebrities getting paid $30,000 for week’s worth of tweets. One guy, with 50,000 followers, claimed on his Twitter stream tonight that he was getting paid $3,000 a week.

I really don’t like in-Tweet advertising, but wanted to learn more because I’m seeing more and more of them. Why don’t I like them?

1. I like a strict firewall between editorial (er, words you write) and advertising (words someone else writes that they pay to put in front of your audience).
2. I don’t think the ad models out there price things properly. 10 people are not the same. Here, let’s say I have 10 people who are poor. Is that list worth the same as, say, 10 people who will buy a house in the next month? No way. Yet on Twitter and other streams we just don’t know enough about audiences to price ads properly.
3. If Twitter or Facebook becomes infested with instream ads it will piss everyone off and we’ll all leave, so any investment in building audiences in those systems will be destroyed by the greed of other people (I don’t run ads, but if I’m the only one who doesn’t then it doesn’t matter because no one will stay there. Already on Twitter I’ve seen even good friends, like Chris Pirillo, run tons of ads — I unfollowed him because I got tired of it).
4. I believe advertisers are getting ripped off, because some ad systems aren’t sharing the REAL value of a person’s audience and is using just lame metrics like number of followers to price out ads. When advertisers get ripped off, they figure it out pretty quickly and tell everyone that the system is screwed and to avoid at all costs. That sort of happened with Second Life (I worked at Microsoft and we put lots of money into an island’s design and didn’t get the return we should have).

So, first, on the other side, Mark Suster is an investor in Ad.ly, and he wrote a blog sticking up for in-tweet Twitter advertising. You should read his post. He’s probably right, but I don’t like in-tweet ads.

I also called and talked tonight with Ad.ly CEO Sean Rad and he told me a few things:

1. They only have one tweet a day, because they know that too many ad tweets will piss off followers.
2. Their payments are NOT based on just followers.

The New York Times has an article on Twitter advertising. In it I said I unfollow people who put ads in their Twitter stream. I should have been a little bit more clear. Putting ads in your stream, if you disclose them, won’t automatically get me to unfollow you, but it does cause me to look at the value I’m getting out of your stream. With Pirillo there is some value. So, I might follow him even though he does fill his stream with crappy ads and treats us pretty badly by not always disclosing what he’s getting paid for and what he just is putting in the stream because he’s excited. But with the other guy tonight all I saw were ads. So, I unfollowed and won’t be looking back. Actually I unfollowed Pirillo too. I don’t think he’s disclosed everything clearly or explained where his ads were coming from and until he does I’ll stay away. (UPDATE: Pirillo claims he discloses everything with an #ad hashtag, but I’ve seen stuff on his stream that looks like ads that weren’t disclosed, which demonstrates some of the problem here. It’s a perception issue).

I see some ad systems are selling ads based on followers. Even ad.ly puts that metric right on their home page, even though the CEO says that they have an extensive system for rating Twitterers. Rad, the CEO, says that the reason they don’t show the real ranking that they have is that it would piss off publishers (he admitted that many “mid-tier” publishers, like Leo Laporte, are actually more influential and drive higher ad rates than many celebrities, but he told me he isn’t willing to piss off the celebrities because they have better selling power with advertisers than people who have built more engaged audiences on Twitter, but don’t have the big names).

I think that this is a major problem for the new Twitter ad industry and is probably one reason Twitter itself has stayed away from selling ads.

My friends have been studying audiences on Twitter and real adoption behavior happens mostly through organically gotten followers, not by being a celebrity or being on Twitter’s Suggested User List. Think about it. Who would you rather have as a follower? Someone who really chose you and finds you interesting, or someone who has no clue what Twitter is about and added you because you’re on a list?

Compare Brooke Burke’s followers (she got almost all of her followers by being on the suggested user list), for instance, to the followers of Leo Laporte (he’s never been on the suggested user list).

What do you notice?

1. Leo’s followers actually use real pictures.
2. Leo’s followers actually write real content.
3. Leo’s followers (you have to study bit.ly link behavior to know this) actually click on links at a much higher rate than Burke’s do. IE, they trust what he has to say and are much more engaged with his content.
4. Burke’s followers only put her on 1,679 lists (and look at the crappy lists she’s on), while Leo’s followers put him on 6,398 lists and lists that are a lot less spammy and a lot more engaged. Keep in mind that Burke has 1.6 million followers while Leo has 150,000 followers. If Burke’s audience was as engaged as Leo’s is, she would be on 60,000 lists right now, not 1,679 (leaving quality of the lists aside).

So, what do advertisers care about?

1. Sales. IE, does the audience TAKE ACTION on what is being placed before them. Leo’s audience already is proven to take action at many many times the rate that Burke’s does (by looking at engagement, bit.ly link clicking, list development, etc).
2. Wastage. How much money do you have to spend to find people who take action? This is why old-school advertising is dying. What would you rather do? Spend $40,000 on a billboard by a freeway or put that $40,000 into Google ads where the advertiser ONLY pays if someone clicks on the ad. There’s a reason why Google is making billions of dollars. In Twitter there’s TONS of wastage.
3. Hitting the right audience. If you are selling women’s shoes, would you be better off hitting Burke’s audience (as crappy as it is, there are SOME real people there) or Leo’s?

But, see, if a women’s shoe company wants to advertise on Burke’s twitter account, they have to pay for all the followers Burke has, most of which aren’t really good.

If advertisers are paying a hefty fee for Burke just because she has lots of followres they are being ripped off. One thing I’ve learned is that advertisers don’t like being ripped off, so will force ad networks to use scores other than pure numbers of followers to price ads. And that’s if they stick around. Many advertisers may just leave and tell their friends at industry conferences to stay away.

Personally I hate in-tweet advertising. The real money is OUTSIDE THE TWEET. I expect that Twitter will clean up there big time with its new advertising play, coming soon (although Biz Stone, Twitter co-founder, still is saying that Twitter isn’t focusing much effort on ads. I wonder what the real story is here?).

Also this week I talked with Likaholix co-founder Bindu Reddy. She is working on a new ad network for bloggers and Twitterers that lets publishers choose the ads by using the technology of liking that they made for Likaholix, a service where you can share what products and services and experiences you “like.” Hey, like that Diet Coke? Get paid for it! :-)

But all this stuff makes me worried for the future of Twitter. I think Twitter needs to come out for or against these new ad networks and needs to build a platform that properly identifies advertising tweets via a different color. I’d love to be able to “tag” Tweets using my SuperTweet idea and write “advertisement” in the SuperTweet, which would tell everyone that that Tweet is an ad.

Anyway, ads are coming to streams like Twitter and Facebook whether we like it or not, so it’s time for those of us who do care about these systems to speak up and say what is acceptable and not. Here, again, is my “unacceptable” list:

1. Filling more than 5% of your stream with advertising Tweets (unless you are building a stream of ONLY advertising).
2. Not disclosing ON EVERY TWEET that you are paid to send.
3. Taking ads from companies you are covering editorially. So, if I want to write a Tweet (unpaid) about Intel it better not be right next to a paid Intel Tweet.

What’s your unacceptable list? Will you be doing in-Tweet advertising?

UPDATE: Nick Halstead, founder of TweetMeme, pitched the TechCrunch Real Time Crunchup with a new idea for in-tweet advertising called “Ad Tweets.” His pitch can be seen in this video from the event, about eight minutes in.

UPDATE #2: I will interview Ad.ly’s CEO on Tuesday, so if you have any questions, leave them in comments here.

Why Google Chrome OS has already won

Today InfoWorld’s Randall Kennedy says that Google’s Chrome OS will fail.

What he is missing is he’s looking at the wrong field.

Google is playing a different game. Google Chrome OS is NOT about killing Microsoft or Apple.

What is it about? Developers, developers, developers, developers, developers.

See, what happens if the world goes to Microsoft’s Silverlight, the way that Seesmic did this week? Google is locked out of such a world.

Google is in a war over developers with Microsoft. Google wants developers to build for the open web. Microsoft wants developers to build for Silverlight. Those messages are VERY clear coming out of both camps now.

But that’s not really the game either, although if it were Google Chrome OS would already be a winner because it reinforces to developers that they better keep developing for the Web using HTML5, even if you follow Loic Le Meur into Microsoft’s camp and build for Silverlight too.

So, what is the game?

Well, it’s a new field altogether. I’m hearing a raft of new, low-cost, devices are coming that you will only need to have on the Web. For instance, I want a cookbook on my kitchen counter that just brings me cool recipes. Right now I use my big Windows 7 computer for that, or my big MacBookPro.

But what if there were a new device that costs less than $100 that JUST does cookbooks and other things I need in the kitchen? I would buy one. A Chrome OS is all that’s needed for such a specialized device.

Where else would I use a low-cost computer? How about the bathroom? Just leave it there. Put a bunch of news sources and magazines on it.

Or, what about my son who is in high school. By the time Chrome OS comes along in big numbers he’ll be in college. Why take a $1,000 computer to class? Couldn’t he do everything he needs to do on a low-cost computer that’s lightweight, replaceable, uses low power, and just uses the web? Absolutely!

See, InfoWorld is making assumptions that the world is going to stay the same. That simply is NOT true.

Now, what will run on these new devices? A heavyweight OS like Windows 7 that takes me 40 seconds to boot up and does a ton of stuff I really don’t need, or a new OS that just has Google Chrome as its centerpiece?

Hey, I just wrote this post on Google Chrome while sitting listening to Marc Benioff at the TechCrunch Real Time Crunchup. I have not seen a single thing demonstrated on stage yet that won’t run on Google Chrome OS.

This is a winner, but on a new field.

Twitter to turn on advertising "you will love" (here's how: SuperTweet)

Twitter’s COO, Dick Costolo, today, at the TechCrunch Real Time Crunchup (live video of the conference is live now on building43, there will be lots of news all day long from this event), told the audience that Twitter is, indeed, going to turn on an advertising model.

This is a huge shift in what Twitter is saying publicly.

But advertising isn’t something many people love. So, how will Twitter make advertising you love?

By building a SuperTweet!

How can they do that?

Well, yesterday, I talked with Likaholix co-founder Bindu Reddy about just that. You can watch our video we recorded about how Twitter could make new advertising, which I say is a piece of building a SuperTweet.

So, what is a SuperTweet?

Well, first, some rules for building new ads and features for Twitter that people will love.

1. You can’t mess with the Tweet. That’s sacrosanct. So, we’re stuck with the 140 character rules, along with the rules of @replies and hashtags and all that.
2. You may NOT introduce new ad models inside the Tweet. You may NOT put ads inside Tweets.
3. You may NOT introduce new ads that look like Tweets.

So, what is a SuperTweet?

It is a Tweet with a metadata payload.

Think about all the metadata that exist OUTSIDE of the Tweet. How about you mouse-over a Tweet to see a new slide-down UI that shows you all the metadata.

What kinds of metadata do we already have?

1. How many times has the tweet been retweeted.
2. Where was the Tweet produced (geolocation).
3. What’s the tag cloud associated with the Tweet (get that from list names).
4. What tool produced the Tweet?
5. What are associated Tweets?
6. What are tweets in reply to this tweet?

But what else could we automatically generate?

Well, let’s say I wrote a Tweet saying “I’m going to see 2012 tonight.”

Couldn’t we tag that Tweet with the word “movie?” Like you can tag a photo on Flickr? Absolutely!

Couldn’t we have a bot that sees that 2012 and movie came through the system and then link to the IMDB database for the movie 2012, like this? Couldn’t you link to Fandango for movie reviews and movie times for 2012, like this?

So, add that all onto the tile that slides underneath this new “SuperTweet.”

But what else?

If CocaCola wants to target movie goers, couldn’t they put an ad into this SuperTweet? Something like “Drink Coke at the movies, show this tweet at the movie theater and get $1 off off a Coke.”

NOW you are getting how advertising could be something you love!

How about a Tweet that talks about a book. Someone could write “Loved Trust Agents by Brogan.” That could link to Amazon so you could put it on your Kindle.

There is ton of things that Twitter could do here to bring ads that people love, thanks to a SuperTweet infrastructure, and yes, I will love it.

By the way, two companies already are showing me advertising I love: Foursquare, which shows me offers from businesses nearby where I check in, and Yelp, who also shows me offers from businesses nearby. These are HUGE value ads for both consumers and businesses and if Twitter ads this new kind of advertising to a SuperTweet they will make billions of dollars.

I’m actually happy that Twitter is getting off of its “no advertising” stance and thinking about SuperTweets.

How about you?

In search of the perfect Facebook and Twitter client

I use Twitter and Facebook a lot. Probably more than 99.9999% of people in the world. I am in search of the perfect client that will help me use Facebook and, particularly, Twitter (which I use a lot more than Facebook because that is the best place to network with other technology professionals).

I am still looking. The perfect client does not exist.

First, I use my iPhone (and now my Droid) for Twitter a LOT. My wife, @maryamie, uses Facebook on her iPhone all the time.

So, I must have the best possible iPhone client.

This week? That’s Tweetie 2.0 for an app and Dabr for a Web page (Dabr supports lists, which none of the iPhone apps do yet). Yes, I’ve tried all the others and while Simply Tweet is better in places I like the UI of Tweetie better and Tweetie has never crashed, while TweetDeck crashes on me and my friends all the time. Echofon? I don’t like the UI (I know others do, which is why you should check them out for yourself). Others? All bugged me for some reason. Tweetie is very good and all I am waiting for now is support for Twitter’s new features, like Lists, RT’s, and geolocation.

On the Droid I use Twidroid, which does support lists (an advantage of being a developer on the Android platform is that you can release software two to six weeks faster than on the iPhone because there isn’t a centralized approval process you need to go through.

Second, I use both Windows 7 (which rocks a lot more than most Mac fans will admit) and the latest Macintoshes. So, I need a client that runs on desktops, laptops, and netbooks.

The thing is I’ve been trying to live my life completely in the cloud. Why? Because that way if my computer dies, or gets stolen (that happens to laptops) all I need is a new computer with a web browser and I’m back in business.

I also sometimes sneak onto my wife’s computer. It’s nice to just sign onto a web site and get access with my password. If I set up a desktop app for Maryam, then I have to log out and ruin her experience when I want to use that same app, too. So, I tend to stick with web sites.

Plus, I do a LOT of speaking. It’s really great to just jump up on stage, open a web browser, hit a website and have all your info up there.

That’s why I love Seesmic‘s Web version so much. Oh, I can hear all the geeks yelling “and it doesn’t take much memory, the way, say, Adobe AIR does.” Absolutely! Google Chrome running on Windows 7 takes less memory on my computer (even with Seesmic Web loaded) than either Seesmic’s AIR version or Seesmic’s Silverlight version (released into private beta tonight).

But there’s a few important things missing from Seesmic’s Web addition:

1. I can’t log into multiple Twitter accounts (I have three now, and will be adding more soon).
2. I can’t log into Facebook. Seesmic’s AIR client lets me do that (I can even write to either my private Facebook profile or my public Facebook page).

I’ve been playing with Seesmic’s Silverlight version tonight on Windows 7. It looks a tad bit nicer than the web version (I suspect Microsoft helped Seesmic build this version, because that’s what the evangelism teams do at Microsoft — I remember a team when I worked at Microsoft who helped MySpace port over to Windows, for instance) but that’s pretty superficial and while the Silverlight version looks better I couldn’t see any features that didn’t exist in the AIR version but there was plenty that was missing. It doesn’t yet support Facebook, for instance (that’s promised to come soon). Anyway, it did support lists and it did support multiple Twitter accounts, so as soon as it gets Facebook compatibility it’ll be the one I leave on my Windows 7 machine.

So, there is no perfect client. At least not for me.

I do have to admit that I like the rapid innovation we’re seeing in the Twitter client business. A few days ago I talked with Seesmic’s team about the rapid innovation that we’re seeing and how tough it is to keep up.

How about for you? Have you found a perfect Twitter client yet? Which one?

Ray Ozzie is wrong about smartphone apps

Microsoft exec Ray Ozzie, at a lunchtime session with bloggers at its PDC conference told the bloggers that apps won’t be a differentiating factor on smart phones.

He is wrong. Totally wrong.

Why is Mike Arrington so passionate about his Droid (we argued about it for 39 minutes on the Gillmor Gang last week and then we went to the beach together on Sunday and argued about it some more in private).

I’ve talked about this before. Most of what we argue about is apps.

Droid is better than iPhone because Droid has Google Voice, Arrington says.

iPhone is better than Droid, I say, because I have Tweetie, which kicks ass over Twidroid and the other Twitter apps.

Facebook is better on the iPhone. Noticeably better. Even Chris Brogan (who also is a Droid proponent) said that on his Twitter account.

Anyway, everything about these phones will be about the apps that run on top. Can you imagine a Microsoft exec arguing that Windows isn’t better because of apps? Give me a break. Ray, sorry, but you are off the rails.

If Ray thinks that the best apps will come to Windows Mobile and that the best developers will spend time developing for that platform well, then, Ray is drinking better Merlot than I am.

I’ve seen how even kids compare their phones on the playground. They compare apps and games. The functionality of the phone doesn’t really matter anymore. It’s what’s built on top that gets the kids excited.

Same in business. Last week a VP at Citrix came up to me showing off his iPhone app (it let him get into a Windows box somewhere else in the world and use Microsoft Office).

Even today at the PDC, what did Vivek Kundra (America’s CTO) show his app off on? Yeah, an iPhone. And this was at Microsoft’s own conference!

Ray, the truth is I was there in 2006 talking with the Windows Mobile team when they told me they were going to only build devices for the enterprise. Back then they thought the growth would come from going after RIM. Even Wired Magazine can now see the fumble the team made. They were wrong and now you are wrong. Apps are what will decide winners in this play. For now that’s Android and iPhone. Big time.

But if I were losing developers the way Microsoft is I’d probably say they don’t matter either. It just shows that Microsoft has no secret strategy up its sleeves and has no way anymore to get developers excited about its mobile platforms. Google is now in the best position and Ray knows it.

UPDATE: several commenters here (see comments on this post) say that Ray’s comments were misunderstood. I’ve talked with Steve Gillmor who recorded this lunch session (he’ll get the video up shortly) and it sounds like his comments might be more nuanced than VentureBeat presented them. Cool, let’s get into the comments.

What is Twitter for? Pimping your blog!

At the Blog World Expo a few weeks ago someone asked what Twitter is for and I answered “pimping your blog.”

Hey, it works for TechCrunch and Mashable, why not you?

Or me.

So, I’ve finally figured out that I was clueless because I didn’t have a Twitter account for my blog. When people say they are unfollowing me because I’m too noisy these feeds are the antidote.

scobleblog is for following ONLY my blog. I won’t put anything else on that feed.
scoblemedia is for following ONLY when either I post video or am on someone else’s video or audio shows.
building43 is only for items that are posted on building43.

My regular Twitter account, scobleizer, is all that and more.

For instance, if you followed scoblemedia you would have seen the Gillmor Gang video that was just posted to Techcrunch where I argue with Mike Arrington about the differences between the iPhone and Motorola Droid.

As to what my blog is for? Pimping my Tweets! :-) Hope you’re having a great weekend!

By the way, how did I do my scobleblog Twitter feed? I’m pulling RSS into Twitter using TwitterFeed. It isn’t exactly fast (takes several minutes for items to show up often) which is why you’ll see my blog posts first on my main Twitter feed (I manually pimp my blog on that instead of waiting for the slower feed reader to work).