A new addition here: the Meebo bar

Yesterday I went over to Meebo‘s headquarters in Mountain View, CA, to see their latest: the Meebo bar.

What is cool about this? It makes it super easy to share things on my blog with other people. How do you do it? Just drag and drop this video of the Meebo team showing me the Meebo bar, for instance, and you’ll be able to share it to a variety of social networks like Twitter or Facebook.

Plus it does a few other things, but watch the video to learn more about Meebo and how it works.

I thought it was so cool that both I and Rob La Gesse (who does stuff on my blog too) added it to our sites and we’ll add it to building43 too.

Anyway, try it out. Drag one of my videos around!

A 2010 real-time app development platform from Kynetx

I think this is such an interesting new development platform that I’m reprinting this video and post from building43.com:

+++++

A new platform from Kynetx has tools that let developers use customer preferences to add features to Web sites, regardless of the browser.

Phillip Windley, CTO, and Stephen Fulling, CEO of the Utah-based startup, came to Robert Scoble’s home to explain how the platform works and to show us the application in action in this building43 video.

“Our elevator speech is that we provide a development system for building applications that respond to context in the user environment,” Fulling explains in the video.

What does that mean?

It means that customers can get something extra when they come to a Web site. For example, if a AAA subscriber has her or his membership card information installed on PC or mobile device, an extra box with “AAA discounts” will be listed next to companies whose names turn up in a Google search for keywords such as rental cars or hotels.

Another application, through the Minutemen Library Network, alerts members that “this book is available in your local library,” after scanning book titles on a Web site. That application leverages the Jon Udell Library Lookup Project.

“As a developer, you can create the client-side experience” using rules-based platform and Javascript, says Windley.

Kynetx (pronounced Kuh-neh-ticks) is less than two years old. According to the founders, it was bootstrapped for the first year with the money Windley and Fulling got when they sold the small plane they jointly owned.

The Kynetx Developer Conference in November drew 150 people, and the company plans another one in the spring of 2010.

At the developer conference, Doc Searls, senior editor of the Linux Journal and co-author of The Cluetrain Manifesto, said platforms such as Kynetx show the balance of power is shifting.

“As customers gain more power to express their actual intentions, we will move from an economy that places a premium on guesswork – especially advertising, an ‘attention economy’ — to one that places a premium on knowledge that can only come from customers: the customers’ actual intentions. For example, their shopping lists. The result will be an ‘intention economy’ that is a vast improvement on the attention economy,” Searls said.

CrunchBase, the technology company profile Web site, lists AdaptiveBlue and Greasemonkey as compettitors.

Links relevant to this video include:

Kynetx Web site — http://www.kynetx.com

Kynetx developer blog — http://code.kynetx.com/

Kynetx AppBuilder — http://appbuilder.kynetx.com/

Kynetx Developer Conference – http://www.businesswire.com/portal/site/home/permalink/?ndmViewId=news_view&newsId=20091119006051&newsLang=en&usg=AFQjCNEFHmA004Lfl3dLpVPX3V1ibZ4tWA

CrunchBase company profile — http://www.crunchbase.com/company/kynetx

A VC view of 2010 with Accel Partners' Rich Wong

Rich Wong had a good year in 2009. He helped fund AdMob which sold to Google and he’s invested in a raft of interesting companies as one of the guys at Accel Partners (who are one of the biggest investors in Facebook, for one).

Yesterday I sat down with him and had a 33-minute wide-ranging conversation about what’s coming in 2010. We cover real time, social networking, mobile (Android vs. iPhone), energy, and what prospects are like for VCs.

Other things discussed: browser vs. apps on mobile, content curation, real time search, the coming identity wars between Facebook/Twitter and Google.

The best and worst thing Twitter did in 2009: RT

A representative tweet from tonight says it all: “how can new RT’s be cool? No context, no editing possible.” (TechCrunch’s Mike Butcher said that).

The new retweet feature is definitely the worst and best thing Twitter did this year.

Why does it suck?

Well, a few reasons:

1. Twitter doesn’t use it consistently everywhere. For instance, if you use Twitter’s new list feature you won’t get a choice to retweet there. Why not? Well, @nk who built the list feature at Twitter says “we actually deliberately excluded them. Some people complained they were annoying.” (In this case Twitter should ignore the customers — if you listen to Porsche customers they’ll design you a Volvo, that’s the case here).
2. The new RT did NOT match how people were using old RTs. Old RTs are more like a quote. You’d put “RT” at the beginning of a Tweet, copy and paste the Tweet you wanted to tell everyone about, then add a little comment onto the end, if you had space. The new RT doesn’t let you edit the Tweet you are quoting and doesn’t let you explain to your readers why you think that Tweet is worth RT’ing.
3. Not every client supports the new RT and they don’t support it in the same way. This is VERY confusing. Seesmic, for instance, doesn’t support it the same way across all of their clients and that’s from one company.
4. Twitter didn’t do a good job of explaining WHY this new functionality was needed (it was for a future version of search that they don’t want to discuss in public yet — instead they explained it that users were doing RT’ing wrong. That pissed everyone off and tainted this feature).

I commented at the time of its release that Twitter should NOT have called this “retweeting.” Instead they should have called it “sharing” or “favoriting” or “liking.” In reality this is a copy of liking features that FriendFeed has had for quite a while.

OK, so, now that we got all the bad out of this, here’s why I love the new RT feature:

1. It works on mobile. I use it all the time on Tweetie, my favorite iPhone app. It is easier to do than the old RT feature. Plus, it’s impossible to screw up (on mobile it’s very easy to copy and paste something wrong, or mess something up). I use the new RT feature all the time because it is two clicks and everyone gets to see something cool I just saw.
2. The retweets by others page is one of my favorite pages on Twitter now. Why? Because I get to see tons of stuff that I wouldn’t have seen otherwise (and I’m following 16,000 people so I get to see a lot of stuff you probably don’t see).
3. It paves the way to a new Twitter world: one where metadata gets included OUTSIDE the Tweet rather than inside. This new world gives me characters back and makes Twitter potentially dramatically more useful.
4. It will make search dramatically better. Now that Google is adding tweets to real time results we see just how bad these results are (see Danny Sullivan’s post about Brittany Murphy’s death and the results on Google for awesome examples). Why? Because everyone’s tweets are treated the same. To make search better we need more data about which tweets really are important. Tweets that have a ton of RT’s are dramatically more important for search results than ones that don’t have RT’s (the new RT feature is a lot easier for third-party services like TweetMeme and other search engines to count).
5. If someone starts retweeting too many items, or items you don’t want to see you can turn them off (I was doing too many RT’s yesterday, for instance, to turn them off to protect yourself just click the green retweet button at the top of my page to turn off RT’s from me, for instance).

That said, I’ve switched my behavior and urge you to switch too.

I still do old-style RTs, but on Tweetie I use the “Quote” feature to do that. Usually I will just quote a Tweet and then add a note about what was important. So Mike’s tweet becomes:

“how can new RT’s be cool? No context, no editing possible.” via @mikebutcher (I think he’s wrong, see my blog for why).

Anyway, there are HUGE changes coming to Twitter and this is just a foreshock. Twitter should be MORE aggressive and more consistent in pushing out these changes so that new search features can be enabled.

Google eating Yelp?


Wild, remember when I said Facebook should buy Yelp? I was hoping that Facebook would make a real search play and provide some competition for Google. Looks like my dream didn’t come true and Mike Arrington over at TechCrunch is reporting that Yelp is in final deal stage with Google for about half a billion. Rafat Ali of Paid Content says that that valuation seems low, and I agree. Maybe this is being hung out there to cause a bidding war.

What is at stake here?

Well, when you search for restaurants or businesses on Google, what do you see? Yelp reviews under many of those businesses. But if you are on the iPhone app Yelp makes, what else do you see? Offers from those businesses. THAT is a direct threat on Google’s advertising business (or augmentation if you are looking at it positively).

Recently building43 and I visited Yelp to get an inside look and you can see a lot of their strategy there.

Watch my Twitter list of tech bloggers and journalists to see this story evolve.

Big brands turn to small blog houses for big results

In January Seagate shocked me when they decided not to do a big booth at the Consumer Electronics Show, focusing more on small, intimate, experiences for bloggers and OEMs that they needed to meet with. It was a strategy that’s paid off this year and their stock has rebounded well.

Next month HP won’t have a booth at CES. Same reason. They know that the PR they need will come from visits with Engadget and other bloggers (we’re getting briefed this week on what their major news will be in a hotel room in San Francisco).

At many events now I’m seeing tons of blog houses and other social media suites and parties opening up. I’ll be at several of them next month at both CES and the Sundance Film Festival.

Why? Well, look at last week’s LeWeb.

Chris Heuer and his wife Kristy, run the Social Media Club. They wanted to find a way to save money on hotels in Paris. They found a house for rent, which cost something around 5,000 Euros, and they got several sponsors, largely PayPal, to pick up most of the costs for the house, which they branded “the Social Media Club House.” They invited me and I stayed free for several days (along with several other bloggers and journalists, some of which are pictured in the short video above). It was a real hoot!

PayPal booth at LeWeb

What did PayPal get? Mentions on our blogs and Twitter accounts, but a private dinner where they got to know us away from the hustle and bustle of their show floor exhibit (let’s be honest, how many minutes do we spend inside such booths? Not many, let me tell you).

So, it’s a win-win all the way around. They get to build relationships with bloggers and journalists for a low investment (far lower than building an expensive booth).

Are you seeing any other examples of this trend? Let me know of your social media houses that’ll happen at conferences next year here.

sikiş izlesikiş izleporno izlesikiş izleporno izle

2010: the year SEO isn't important anymore?

The writing is on the wall. Small business marketing is moving away from focusing on SEO. Why do I say that? Because, well, Google and Bing are changing the rules so often and are getting so good at figuring out the real businesses that deserve to be on pages. Search Half Moon Bay Sushi and you get real answers from sites that didn’t focus on SEO. Yeah, there are exceptions, but they are increasingly getting rare.

With other searches, like one for Tiger Woods, you’ll get a page filled with stuff that SEO just doesn’t affect much anymore. In the middle of that page is a real time box that brings items from Twitter and Google News. It no longer is good enough to be just an SEO expert to get items onto pages like these. You’ve gotta be great at creating content that gets Google’s algorithms to trust it enough to shove it onto these new hybrid pages.

But there’s something deeper going on. Google has built systems that aren’t Page Rank controlled anymore and are giving far better analytics to small businesses than they did a year ago. They know a LOT more about your behavior now other than you clicked on a link, even to the extent that they know whether you called that business or bought something and THAT is changing the skills SEO/SEM types need to have.

No longer is it about optimizing search engine results and the new breed is going beyond just search engines to provide holistic systems that find and track customers not only on search engines like Google and Bing, but on social networks like Facebook and Twitter.

Yesterday I sat down with two of the guys behind a new company, coming in January, called “MyNextCustomer,” who already is working with about 50 small businesses and are getting much better results than more traditional “SEO/SEM only firms.”

Make no mistake, the two guys I sat down with, George Revutsky and Dustin Kittelson, who are co-founders of ROI.works, which is a search marketing firm, have been doing search engine and online marketing for a long time (since 1996 in George’s case) and they share their insights in this 30-minute conversations about what’s happening to small business online marketing.

I came away from this conversations thinking that SEO is getting dramatically less important and that SEM should be renamed to “OM” for “Online Marketing” since small businesses need to take a much more holistic approach to marketing than just worrying about search results.

Are you seeing the same trends in your business?