Comments on: World-brand-building mistakes France’s entrepreneurs make

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By: haraldf

haraldf — Fri, 18 Dec 2009 10:24:52 +0000

Robert, Graeme mentions language but there are other cultural differentiators!

The title of your post reads “World-brand-building mistakes France’s entrepreneurs make.” Maybe “US-brand-building mistakes France’s entrepreneurs make” would be more appropriate. Or “China-brand-building mistakes France’s entrepreneurs make.”

But how about your US-centric approach?

“China-brand-building mistakes US’s entrepreneurs make?”

For a little awareness and respect, start with http://bit.ly/712g2u

By: Laurent Rozenfeld

Laurent Rozenfeld — Thu, 17 Dec 2009 15:05:10 +0000

What about Ramos, Cowon and other Asian manufacturers? I'm not sure they're very active on Twitter…
Do you have any data about Twitter use in Asian countries, or are they using competing services (local or american)? I know Microsoft has some plans there…

By: Laurent Rozenfeld

Laurent Rozenfeld — Thu, 17 Dec 2009 14:58:28 +0000

Robert,

It's not only about start-ups using Twitter, but the market has to follow. Yes the press talks all the time about twitter, (they're bored with terrorism) but try to find out how many Belgians use this service actively.
A couple of weeks ago I created a new Twitter account as a test and started following only french users. No reactions... Then the next day I decided to follow a few Americans and suddenly I got spammed by hundred marketing gurus!

It's another world. Yes I think Twitter and the other platforms are important, but the USA and Europe are just too different. Another important detail: in some countries such as Belgium, surfing on your mobile is still very expensive and only a small percentage of the population use this service or even care about it.

Twitter has what, 30million users? How many are really active and what percentage is European. I'm sure that if you make the count you'll realize it's just a drop in the European ocean...

By: Graeme

Graeme — Wed, 16 Dec 2009 15:08:27 +0000

And so, why didn't you here about Deezer ? Shame on you You don't speake french ? Why do you thing we, french people, would so speak your language, and you not our ? Hu ?
Ok, bad question…

By: Thierry BEZIER

Thierry BEZIER — Wed, 16 Dec 2009 09:36:14 +0000

Deezer had to struggle a lot of time with french restriction about the music copyrights (same as Pandora some times ago) it costs them tons of money and time, during that time Spotify took advantage of this to launch the great product we know today.

It's a race and in Europe, particulary in France, the worst ennemy of the entrepreneur is its own country and its governemental ****.

The money will never be in France, because it's small, and only few people on earth speaks french, but when you start a startup in France and that you need money, it won't be a business model targeting the USA that'll get you what you need to start, we have no business angels compared to London or elsewhere… so the few banks or people lending money are also expecting that you target first the french market… and those people believe me…they love crappy ppt