Part I — Hot Startups to Watch in 2010

UPDATE: Part II of this post, which includes the rest of my favorite 25 startups to watch this year, is now up.

I’m watching hundreds of startups, have at least one list of them over on Twitter (500 startups are on that one) and will be starting other lists in 2010 but I’ve been watching the trends on Twitter of what people are talking about and here are 25 startups to watch.


Because they are the best of breed examples of trends that are bigger than them. Is this list complete? No way, but it gives you a good starting point on some companies who you should be trying out and watching.

I have 15 other companies that I’ll be posting over the weekend, please let me know if you have any companies you are watching and we can watch them together.

Boxee Logo
1. Boxee. (Crunchbase entry). Twitter account. There are a ton of videos linked off of CrunchBase. Why is it important? Because better than any other company this one is pushing TV in a new Internet-connected direction.

Aardvark Logo2. Vark. Crunchbase entry. Twitter account. My video with founders. Why is it important? Because it uses humans to get answers to questions that search can’t answer and it does it via an interesting distribution system via IM, mobile apps, and email.

Foursquare Logo

3. Foursquare. Crunchbase entry. Twitter account. Why is it important? Because it brought us a new kind of game: a location-based one, but forget the game, when you check in with it you’ll see who is close to you and what tips about cool things to do near you have been left by your friends. Video of company founder on Gillmor Gang talking about Foursquare. UPDATE: a few people say I should put Gowalla (Foursquare competitor) on the list. But so far I went for Best-of-Breed and in my view Foursquare is kicking Gowalla’s behind. But, indeed, I’m watching Gowalla too.

Nextstop Logo

4. Nextstop. Crunchbase Entry. Twitter account. Video of company founders demoing nextstop’s mobile. Watch a more general video overview with the founders. Why is this important? Because discovering interesting places to visit, whether in the places near where you live, or on a trip across an ocean, is something we still can’t do well. Nextstop brings us a way to share, curate, and collect interesting places.

Rippol Logo

5. Rippol. Crunchbase entry. Twitter account. Video of Rippol’s founders showing off several new features coming next week. Why is it important? Because it shows off something I expect a range of new companies to do in 2010: display a different view of our social networks, in this case it will show you just videos that your Twitter and Facebook users are sharing. I find it invaluable for watching large numbers of users and the videos that they care about.

Waze Logo

6. Waze. Crunchbase entry. Twitter account. Video demo of Waze as we drive around Palo Alto. Why is it important? Because it shows off how crowds can be used to compete with much bigger companies, but also how mobile devices can be used to share information with each other to build a new kind of service that isn’t possible other ways.

Gist logo
7. Gist. Crunchbase entry. Twitter account. Video of Gist’s founder on my studio show about future of work and a separate video of my visit to their headquarters in Seattle. Why is it important? Because when you are working with people the more you know about those people the more productive you’ll be able to be. This is particularly true for salespeople and other networkers. Before you make a big call, have you checked all their social networking sites to see what they’ve written? With Gist it’s easy and hooked into your email system.

Kynetx logo
8. Kynetx. Crunchbase entry. Twitter account. Video with founders explaining why Kynetx is an interesting real-time development system. Why is it important? Because it lets developers augment websites and search engines for their customers. AAA can add new data to for its members, for instance.

Tapulous Logo
9. Tapulous. Crunchbase entry. Twitter account. Video with Tapulous’ founder talking about having the top grossing iPhone game. Why is it important? Because mobile devices are changing how we play games and the company that best took advantage of that trend in 2009 was Tapulous who had the #1 iPhone game and was first to introduce in-app buying of virtual goods, another trend I expect will be huge in 2010.

Posterous Logo
10. Posterous. Crunchbase entry. Twitter account. Video of company founders talking about how Posterous makes publishing simple. Why is it important? Because, while Twitter has made publishing short messages super simple sometimes a short message isn’t enough and you want to write a blog, or post a video, or put up a photo. Posterous is one of a handful of companies that have pushed publishing along in 2009 (Tumblr is another one) and that makes them a company to watch in 2010.

More to come later this weekend.