Comments on: The social behavior incentive (how your app can be as addictive as Facebook, Twitter, Foursquare)

By: iunfaiyou

iunfaiyou — Thu, 28 Jan 2010 10:59:50 +0000

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By: RichardForster

RichardForster — Tue, 26 Jan 2010 11:00:42 +0000

great post, really really useful summary- thanks Robert

By: John E. Bredehoft (Empoprises)

John E. Bredehoft (Empoprises) — Mon, 25 Jan 2010 19:47:49 +0000

Excellent point, Misiek, although I'm a Farm Town proponent rather than a Farmville proponent. But once you hook people into either program, then they're more receptive to paying cash for additional cash-only features to further improve the game experience (special crops or whatever). And that obviously has an effect on the bottom line.

By: ardsrk

ardsrk — Mon, 25 Jan 2010 13:05:40 +0000

Its comments like these that kicks up Scoble to do blog posts regularly. Without the feature to do comments on a blog post I doubt Scoble or the million other bloggers would be as interested. This is an example of “give people more hooks” to make you app addictive.

By: social network design

social network design — Mon, 25 Jan 2010 13:05:00 +0000

facebook ,i believe is the most successful in using these strategies..and they have proof for its effectiveness…350 million users is the number

By: datadirt

datadirt — Mon, 25 Jan 2010 12:30:38 +0000

Some interesting observations in there… even though they seem quite historical. All the incentives you're describing have been used in the mid 90ies on popular discussion boards back then. It's not that new