Google +will+ save Flash, a developer who uses it says

I just recorded a 45 minute conversation on my iPhone while we sat on the deck at the Half Moon Bay Ritz with Luke Kilpatrick about Flash, Silverlight, Palm Pre, and a few other topics, but mostly focusing on what will happen to Flash.

Luke is a developer who uses Flash in his work for Altus Corporation and he also runs a variety of user groups in San Francisco. He’s one of the few people I know who loves his Palm Pre and he is a Flash believer so I thought it would be good to get a counterpoint to my post earlier.

At one point we talk about Adobe’s Openscreen Project where Google’s CEO, Eric Schmidt, pledges support for Flash and the Openscreen Project.

If you crunch the 45-minutes down it comes down to Google +will+ save Flash because Adobe’s 10.1 is finally ready for mobile phones. Adobe is, next month, going to show off its new mobile strategy, at the Mobile World Congress, he told me.

Anyway, want a good counterpoint to my “Can Flash be saved?” post? Here it is.

A few problems, though:

1. We haven’t seen the new Flash implementation for mobile phones.
2. We don’t know how well Google will do in its fight for mindshare against Apple (and, so far, Google has been coming in #2).
3. Even if the implementation is freaking awesome and Google makes headway with it Apple will still have close to 100 million devices that won’t have Flash on them by the end of the year.
4. Developers care about getting paid and so far Apple’s platform is better at getting them paid than other platforms. Will this change this year? Unknown.
5. Even if Adobe does everything perfectly and so does Google, Flash still has a major black eye amongst many developers. Can Adobe talk developers into supporting Flash with all of the angst I’m seeing about it? Luke says yes, but I’m still not sure.

Another point of view worth reading is John Gruber’s Daring Fireball post about Flash. “Developers go where the users are,” he says. I’d add developers also go where there’s a fun platform to develop for and my other developer friends are slobbering over themselves to develop for the iPad.

Yesterday I talked with Rackspace’s mobile developer, Mike Mayo, who developed our iPhone app for Rackspace Cloud. You should hear what he says about the iPad (a longer video with him will be up on building43 next week). I recorded a short audio conversation with him too, which I’m embedding here.

What do you think, has your view of Flash’ future changed this past week? Why or why not?

About Robert Scoble

As Startup Liaison for Rackspace, the Open Cloud Computing Company, I travel the world with Rocky Barbanica looking for what's happening on the bleeding edge of technology and report that here.

64 thoughts on “Google +will+ save Flash, a developer who uses it says

  1. Sorry, but I disagree with you. Try Iospirit's 'Remote Buddy' AJAX Remote on your Android or iPhone. Bookmark it to your homescreen. Guess what? Native App experience, including faux VNC and clicking for manipulating your Mac for PowerPoint or Keynote Presentations.

    And no, Flash apps on the iPhone suck. I've downloaded a couple and the framerate is subpar. A former Adobe and Apple dev has much the same experience:

    And no, the real story here is the triumph of the user-centric model. Computers and 'platforms' are the means. Not the end.

  2. So now Adobe is sending employees to rebut *comments* in blogs? Wow, taste the desperation…

    Adobe must REALLY have a low self-esteem to be doing THAT. How about fixing your crappy PLUGIN instead of hanging out on Scooby's blog?

    Here's a crasher you can work on right now:

    Yeah, right, no crashing in Flash? Hah!

    Adobe. Lazy and desperate. Not like this is news anymore. Flash IN PRACTICE is not searchable. It's a compiled binary that's only useful for closing content off from anyone who would want to search, scrape or syndicate it. That's why Flash decompilers exist, and why Google had to come up with a 'user emulation' algol to even get an index. A ham-handed solution at best. Thank you for pointing out that Adobe had NOTHING to do with this, it proves the 'lazy' point even more.

    The SEO guys, and search RULE the internet. Pageviews and AdClicks. That's the WHOLE POINT of the commercial internet, driving users to your site. Flash doesn't fit in that equation. Not with the SEO guys, and not with Google.

    If Adobe *had* the chops they'd make Flash searchable themselves. Or monetize it in some way. But all I see from Adobe is bluster, flailing and gnashing of teeth. And incessant M&A as they try to buy their way out of the hole they've dug for themselves.

  3. That's because the “SEO sites” are companies who already have turn-key products that they are selling based on HTML sites. It is in their interest to discount advances in Flash searchability. The technology, by the way, was implemented by Google, not by Adobe like you claim. There are plenty of examples of fully-indexable Flash content at the top of search rankings. Even further, the CS5

  4. Nobody ever said decades. My response was years, as opposed to “months.” Did you even read the post that I was responding to, or did you just copy and paste a knee-jerk reaction to somebody who happens to not agree with you?

  5. Come now. It'll take as long as it took to adopt cHTML, HTMLs 1-4. Years. Not Decades.

    There's enough kinetic flying baloney on SmarterPhones like the Android & iPhone as it is.

    Microsoft & Google are dishing most of their tech from the backend, ie the Server. MSFT has Silverlight running off IIS Server dishing content to any device, including the iPhone. GOOG has a Google Voice dialer made in HTML5 that works on the iPhone, no App needed. I have the Cocoa App GVoice + and the HTML5 one and they're both equally functional.

    Adobe is not. Flash really hasn't innovated or changed any since they acquired Macromedia, and it shows. All Adobe's Flash “devs” can do is show lego bricks of the BangBus website.. which dishes to the iPhone anyway thru another format.

    Why DOES Adobe have such an esteem problem over a vendor (Apple), who, at most has 5-10% of the market? If they 'really don't count that much'. Seriously, Adobe basically needs to shut up and develop. SHOW US WHY instead of trying to ham-handedly 'shape the message'.

    Or just ignore Apple and move on.

  6. Sorry, but from what I've read from the SEO sites it's a ham-handed implementation that hasn't changed since 2008. Basically Adobe abandoned the tech that they SHOULD have kept, SVG, which is searchable without any ham-handed hackery. Maybe that's the reason Microsoft recently joined the SVG Working Group?

    Seriously. Robot crawls Flash site and finds button, button_over, banner, button, button button.

    Sure. Flash content loaded. Uh-huh. More Jugaad from Adobe and Google.

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