“BREAKING NEWS” seems a bit dramatic. Siri's UI is unique and polished, but I never found a daily use for it. Will be interesting to see how Apple integrates their tech.

With @SIRI acquisition @Apple just filled 10-30,000+ #holes! #Disintermediated #Apps $APPL $$

Apple bought Siri so that it can patent the technology to be used exclusively on iPhone platform.

I expected Apple to be aggressive with this one since they are in such a void in this space. Not anymore. Very smart and necessary purchase by Apple.

It's not dramatic. This is a HUGE deal for Apple and I was the first one to report it.

How Siri different from any number of voice portals that existed previously?

If you watched the video you'd see that this was way better than anything that's existed before. It used APIs and has a unique method of negotiating with the APIs for best available price and service. But save us all time and watch the video. Nothing else exists that I've seen that competes with it.

I would think siri means more than an “app” to apple.. They want the technology and not the app..

Wow! Robert, I agree. I've been praising Siri to all my friends… and I don't even own an iPhone This is a a huge play for Apple in the API-connected web, and along with their LaLa acquisition, it shows that they know that their hardware will be commodified and that they need to hedge their bets by becoming a cloud services provider like Google et. al. The question is whether they will effectively integrate these service and their other offerings (iTunes) into one compelling cloud service. Time will tell.

Wow, this is huge! I'm sure Apple will develop and integrate this into there products to create a very killer app/experience

This is indeed “Breaking News”. It gives insight into Apples thinking and plan/direction for future products.

Given that the iPad is really an iPhone maxi, this is huge.

No Android app then, I take it?

Siri's got potential, but works only about half the time for me. It either can't find what I'm looking for, or gets it wrong at least 50 percent of the time. (This is on an iPhone 3G.) Google's search via voice feature, as well as that of Dragon Dictation, is much better.

If Apple makes it more robust, it'll be a nice addition to the iPhone OS. But “the future of the Web” is only valid if it, you know, actually works.

Feels good to be right huh Robert?

I bet the founders at Siri feel even better

Good shot.

What's amazing is all the buzz around this somehow being a move against Google in Search. Even SIRI say they are NOT ABOUT SEARCH.

From twitter via BackType
Talked to Siri's board members, who say they are not about search, and were not looking to be bought when Apple called. http://cnt.to/ksv

So, what's it really about? Maybe a Talent acquisition? Former Google/Mobile guy, some AI guys? Who knows, but, the tech itself (which, is a license to technology I believe, not owned IP) is not very strong, a bit gimmicky, but linked to an accelerometer, who knows?

It's not about search. I see it as a move against FACEBOOK in the new war to control 3rd party websites by owning all the information about the consumer who uses your portal to access other websites. Facebook has far more intimate information about me than Google, a huge base of 400 million users — and they aspire to be the latter-day AOL. Apple wants to end-run them by making it easier to buy stuff with your phone than with a mouse. It's a very smart move.

“Great to see one of my favorite startups of the year going so quickly”

How many of your favorite startups, after acquisition, remained your favorite for long?

Are you *really* sure it's great to see one of your favorites get snapped up?

The Semantic Web Meme Grows

Wow, it has been a heck of a fortnight for the Sir Tim Berners-Lee dream meme:

14 days ago, Twitter announced an “annotations” feature for developers that could contain Linked Data (Semantic Web schema).

7 days ago, Facebook launched “Open Graph” features that use RDFa schema, Semantic Web again.

Today Apple seems to have made its first public Semantic Web play.

A veritable Shakespearian semantic “sea change” (from The Tempest). Oh what a brave new world that hath such features in it!

Hat Tip, Robert! I love Siri.

It's been the one great voice activation apps.

I can't wait to see how Apple uses this.

Haven't used this app yet but it sounds really promising! Checking it out now and congrats to everyone over at Siri for getting bought so quick, wow!

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Did Apple just buy a name? Apparently Siri means Secret in Swahili.

Maybe to emphasize the importance of secrecy by company…especially after the gizmodo (http://bit.ly/apple_gizmodo) post..

Or maybe not

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Exactly.

I agree! It is a huge deal for apple!

Would be cool if Apple integrated it into their current Voice Search. Don't even have to open an app, just hold down the home button and talk, it finds your contacts, plays a song, or does anything else an API can do.

Here's the real kicker: Apple opens up the API and lets developers create links to their services… and charge to add them! Users can expand the power of the system by adding fandango for a buck, or facebook for a buck, or twitter, or…

Robert and everyone:

Check us out: Making Virtual Solid, http://www.mvs.net, and pass us along to anyone you know at Apple, Google, RIM and Nokia. We already in disussion with Ford to become part of their Sync system, but we want to integrate with all players. But no one knows about us yet.

-Alex
Counsel to Special Projects

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