Exclusive first look at location-based service, PlaceBook

It’s not everyday that you get to reveal a new company to the world for the first time. This is one of those cases. PlaceBook is run by former execs from Netflix, among other places, and is about to jump into the location-based service space occupied by Foursquare, SimpleGeo, Gowalla, Brightkite, Whrrl, Loopt, and a few others. You can learn more about the executive team on LinkedIn.

What is their philosophy? That privacy matters when it comes to location data.

Anyway, listen into CEO/founder Michael Rubin as he tells me what he’s seeing happen in location and gives me a first sneak peak at what they are doing.

Then sign up for their beta.

What are they doing? They will give you a variety of location-based services, arranged into metaphorical bookshelf. Applications like personal fitness, trip planning, scrapbooking, among other things. All apps will have a heavy location component. Will this be even cooler than Foursquare? It sure looks potentially that this company will get location at a level few others do. But I’ll let him introduce the company to you in his own words.