How did that list happen? I started a list on a new service, twtpick.in, and then I tweeted it. Within minutes I had dozens of apps that people all over the world had entered. Now 10s of thousands of people have visited that list, and have voted up their favorite app. The list changes, indeed, gets better, over time. This is a new kind of list, one that’s interactive.
Now, companies have had communities for a long time. They might even be seen as boring, to take off a theme of my last post on eBay.
But why is Lithium winning?
Because they are using game mechanics to find the key influencers on a community and reward them with power. Why is this important? Well, when I was at Microsoft I learned that only a small number of people who are participating can make a HUGE difference to your community.
Listening to Lyle you’ll learn how this works to entice more people to put more content into these communities.
The other day I met with eBay’s mobile chief, Steve Yankovich. In the interview he starts out saying he loves iPhones “because it gets more traction.”
This is developer lock in front and central. eBay is one of the largest retailers in the world. They sell more shoes and clothing than Zappos/Amazon, for instance. So, if they are selling more stuff through iPhones then a raft of developers will continue putting their best developers on Apple’s platform.
You can even see this on Twitter/Facebook apps. I’m using Seesmic and, while it’s quite nice on Android, it runs faster and is more productive on the iPhone.
Listen to the 25-minute conversation with Yankovich and you’ll hear some other things eBay is seeing.
What? We’re decoupling our lives from the laptop or desktop computers. There are a new group of customers who are living almost their entire lives on their mobile phones.
We’re expecting to “try out” products online before we buy them. “Can we see the clothes on myself?” he asks.
I ask him if eBay will buy apps like RedLaser, that lets users with iPhones scan bar codes, or apps like CardStar, which let you hold retailer’s loyalty cards in your iPhone. He didn’t answer the question directly, but did lay out an interesting vision of where eBay will go with mobile in the future.
Around the world they see that there’s different things that matter to different regions. 50% of their mobile business is done outside the US. Emerging markets will eventually be almost all mobile, he says. “We gotta be there.” I talk about why Waze (a traffic app) is popular in Israel, but not popular in San Francisco. He riffs on that point and talks about how they’ll build different experiences around the world than they build for San Francisco.
I ask him whether he would like to buy Yelp or Foursquare, too. He answers that there’s so much to do with mobile to exploit what eBay already has before they get wild and go into totally different markets.
He’s bullish on tablets. “The iPad has been an eye opener for folks. People who are not early adopters are buying it,” he says.
At the end of the interview we talk about how eBay will use the higher resolution screens that are now shipping on high end smart phones like the EVO or the iPhone 4.
After I met with Yankovich, I went over and had an off-camera conversation with eBay’s CTO, Mark Carges. Now, if you have been following eBay you know they have gotten pretty damn boring in recent years. Worse, they really pissed off a lot of their most loyal users. My ex-wife is an eBay Power Seller and you should hear the stories she told me over the last couple of years of how anti-customer eBay was.
eBay was in a deep hole. Yahoo is in a similar hole. So much so that its CEO, Carol Bartz, is yelling at Mike Arrington, telling him to “f*** off” and give her more time to turn around the company (she did that on stage at the recent Techcrunch Disrupt conference).
Now software alone doesn’t make a company more interesting.
But listen to what Carges and his new team (some of whom were hired away from Microsoft’s search team) are doing:
1. Focusing on innovation for the first time in a long time.
2. Empowering everyday employees to try things out.
3. Building systems that let employees work with customers to improve eBay.
3. Aspirational messaging to employees and to the press.
So, what does that mean?
When Carges got to eBay (he came from BEA, where he learned how important platforms are) one of the first things he did was look around for places that eBay’s employees could play around and try out “small” projects that would help customers. He found none. So, first thing he did was setup an “eBay garden” where developers could pitch something out and work with customers to find out whether they liked this idea or not, and if they did, how could they make it better.
Each new project there has a “Tell us what you think” link, which goes into a system so they can see what’s the most important thing that customers are saying. Developers need feature priorities. Here the customers themselves set the feature priorities and that also gets everyone onto a mission of making things better. It’s very empowering to hear that customers are actually using your code, Carges, told me and it alone motivates developers. I asked him whether he was compensating developers based on innovation. He told me that the customer feedback is a huge motivator alone, along with executive support. He always tries to provide aspirational messages when talking to employees. Knowing how to please the boss is, he told me, very important, and if executives don’t tell the world how they want to be pleased then things will get political and teams won’t focus on the right things.
So, watch for them on stage to always be talking about where the puck is moving. Notice that subtle shift in how Yanchovich is talking above. He’s willing to talk about where mobile is going. That’s a pretty sizable shift from the old eBay administration. Compare and contrast to Yahoo or Microsoft’s current administration.
Why does this matter to making a company more interesting?
Because it’s the small new projects that tell us how a company is changing to marketplace demands. We like talking about what’s new, not what’s already been built. eBay is boring because it’s a retailer that hasn’t shipped much new lately. That’s changing, look at the mobile page with its “new” or “updated” buttons under all those apps. That’s interesting.
Their garden has tons of interesting new apps. I’ll dig into a few over the next few months and get more interviews. Why? Because eBay has turned a corner and is doing interesting small things again.
I hope Yahoo and Microsoft take notes. I’d like to consider those companies interesting again someday.
This is reprehensible on Twitter’s part for three reasons.
1. He never got an email or other notification that Twitter was taking down the account.
2. He begged to Twitter, but got an automated reply back with no details as to when he’d get an answer.
3. He has gotten Twitter’s death sentence, but unlike if you get sentenced to death at San Quentin there is no appeals process. You don’t know why you are guilty and there’s no committee or intermediary you can appeal your death sentence to.
This is an outrageous amount of power to give any company.
Twitter and Facebook both do this and it is simply outrageous.
If there’s a case for government intervention in our industry this is it, not privacy.
Privacy is small potatoes compared to how these companies throw around their power.
UPDATE: RayS says he just got email from Twitter saying his account was suspended because it looked like he was trying to sell his name. He assures me he was not trying to sell his account. He said he joked a while ago after a baseball game about doing that, but it was just a joke. He’s had his account since 2006 and isn’t likely to sell his account.
@Scobleizer There was no appearance of any sort of joke and it’s a stated violation of the rules. He can respond to the tickets that I personally answered — not auto-responded to — if he’d like to argue his case. Thanks.
MY ANSWER TO DELBIUS and TWITTER: OK, but it is still OUTRAGEOUS that you give people a death sentence without sending them an email detailing what they did wrong and what they can do about it. They also have no appeals process. Ray says he’s not guilty. You say he is. In human life we have differences of opinions and we need to have a way to appeal these decisions or else you’ll piss someone off enough that they get government intervention. I really really despise how both Twitter and Facebook deal with people here. I get questions from my readers every day about death sentences on both services. GET A BETTER PROCESS!
UPDATE2: Ray’s account is now back up. But the process still sucks.
Today I spammed my Twitter followers. I didn’t really know that I was doing that. And that pisses me off.
You’ve probably seen this kind of spam. It usually comes when someone you are following wins a mayor badge on Foursquare. Sometimes you don’t even realize it went out. How many people watch their outbound tweets very closely? I don’t.
But today I tried a new feature from Listorious that lets me answer questions from people who visit my Listorious page. I started answering the dozens of questions that both showed up from the service as well as from people who left questions there. I didn’t notice that the button said “reply and tweet.” Hey, do you read everything closely? Do you understand what that means? That it will shove that answer over to Twitter? I didn’t.
All of a sudden I was getting complaints from people who were getting spammed to death.
Then I went and tried to figure out how to turn it off. I couldn’t find a setting. Keep in mind, this is to answer questions left over on Listorious. Why was it spamming Twitter? Where was the off button? I finally went to Twitter’s connection page http://twitter.com/settings/connections and told it to not allow anything else from Listorious.
Listorious isn’t the only one that does this kind of stuff. Foursquare does it a lot. I can’t figure out how to turn off all Twittering on my Android app for Foursquare.
Hootsuite did it too. They forced you to send out a tweet simply to try a beta of one of their new versions (they don’t do that anymore, they tell me).
This stuff pisses me off. You should NEVER write to Twitter on my behalf without making it VERY clear that it’s about to do that.
But, somehow, I feel we’re about to see more apps that spam Twitter. It makes me itchy and far less likely to turn on connections to other apps like Twitter and Facebook.
Oh, and Twitter needs to add filtering to protect against this kind of spam. “Hide all Listorious messages” would be an awesome new feature for Twitter to add.
UPDATE: I called Gregory, who runs Listorious, and he said it was an honest mistake and that he didn’t think through the implications of turning that feature on. I told him that’s not good enough and that this feature really pissed me off. It took me from someone that was very evangelistic about his service to someone who has blocked his service within minutes.
Today I was listening not to what Steve Jobs said, but what he didn’t say.
There were two things that stood out in my mind.
1. I didn’t remember him talking about the Macintosh. I might have missed it, but I don’t think so.
2. I didn’t remember him talking about tethering.
3. I didn’t remember him talking about Apple TV.
4. I didn’t remember him talking about other carriers other than AT&T.
Why not? Well, that’s for the pundits to guess.
Me? When Steve Jobs doesn’t say something he knows he doesn’t have a good story. Is Apple moving away from the Macintosh? Is it fighting with AT&T about tethering? Is the hobby project of Apple TV struggling? These are all questions that are raised by what Steve Jobs didn’t say.
What about you? Did you pick up on anything else Steve Jobs didn’t say?