3DTV’s ultimate test

Geeks in Wyoming

It was the ultimate test. Could 3DTV get geeks inside from the beautiful scenery in Jackson Hole, Wyoming. Just outside the window of the private home I was fortunate enough to visit today are the Grand Tetons. Yet inside we were sitting, watching 3DTV. Now, I’m sure some of you will say “what a horrid shame.” Don’t worry about us, we’re going back outside now, but we were here to hear a talk by Sandy Climan, CEO of 3ality Digital and get his view of the state of the art of 3DTV (audio interview I did with him after the talk).

Don’t know who he is? His company filmed the first NFL game in 3D. Among many other “3D firsts.” He’s a true pioneer.

Me? I was skeptical about 3DTV. At CES I went and looked at the different models and thought “this isn’t the year for 3DTV.”

I was wrong.

In the picture below, Sandy is the guy in top right corner in a reddish shirt.

3DTV demo by 3D Pioneer

And, after being in a living room and watching the current state of the art of 3DTV I can tell you I was doubly wrong.

Did you know that sales of beer in pubs in UK and Ireland went up by five times after the bar owners hung a 3DTV up? I believe it.

Sports is 3DTV’s killer app. We watched a hockey game. A boxing match. And more.

A week ago I was at Oakley. There, the designers are working hard on finishing off some new 3D glasses that don’t make you look like a dork and have even better quality than the ones I was handed here.

Last week I wondered why Oakley would be “betting the company” on 3D, but now I understand. Brilliant.

Anyway, watching sports makes 3DTV a whole new experience that I want in my home. Listen to this interview with Sandy Climan, CEO of 3ality Digital, and you will hear what excited me: a new way to experience events. In the interview Sandy covers production costs, TVs, glasses, and more. We really cover a lot of material, hope you enjoy it.

I’m sold. Now just got to wait for my gadget budget to be approved by Maryam. Heh.

About Robert Scoble

As Startup Liaison for Rackspace, the Open Cloud Computing Company, I travel the world with Rocky Barbanica looking for what's happening on the bleeding edge of technology and report that here.

6 thoughts on “3DTV’s ultimate test

  1. Can't wait to experience watching sports in 3D! It must be one great experience! I don't think I'll buy one for our home though. I'm not to keen on my kids and husband spending too much time on TV LoL!

  2. Technically, publicly-traded companies don't HAVE to release sales figures for individual products (did you notice that Apple never specified the exact number of calls that were dropped?). When I worked for a very small division of Motorola, I was informed that the sales results for our small division could not be released, and that the only financial figures to be released would be at the corporate level and at the (then) 3 major business units.

    That having been said, it may be beneficial for Sony and the other players to release sales figures for their 3D products…if the story is a good one.

    Now I have to find that Ebert article…

  3. There was an article in Wired magazine a few months back about how Sony is “betting the company” on 3D TV as well. On the other hand, Roger Ebert wrote an article about 3D in Newsweek. The title: “Why I Hate 3-D (And You Should Too)”

    I look forward to reading the actual sales figures, once they come out (as they must, since many of the companies doing the latest 3D push are publicly traded).

  4. Earlier this week I was listening to the radio (and yes, it was a SPORTS talk radio station) and the radio host (Doug Gottlieb, substituting for Colin Cowherd) made the point that the real money in 3D won't be in the boxes themselves, but in the glasses. Not only did he note the quality of the Oakley glasses that you mentioned in your post, but he also noted that you need multiple pairs of glasses (enough for your family and guests, ones to replace ones that are lost, etc.).

    I'm not quite the early adopter myself, but it should be a fascinating market to watch. The movie studios obviously believe in it.

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