This iPhone app is for wine lovers

SocialGrapes' T-shirt and slogan

Yesterday I went to the SF Vitners Market, which was a large event with about 100 wineries. I’m enjoying learning about wine, and while there I met up with the team from, which just released a new version of its iPhone app that turns finding wine into a social experience. I’m quite enjoying the app. It uses the scanning technology from RedLaser to let you scan the barcode of the bottle of wine you’re considering buying and see what your friends have said about it. You can follow me here, although I just started using it.

While there I met Christine Hinkley Trice, who has built a Facebook community with 110,000 members for mothers who want to drink wine. She’s using the app and praises it. Her community has embedded the SocialGrapes’ app into it, so she can share her finds with her community there.

After talking with Christine, I talk with founder Marc Gascon who tells me what they are trying to do with SocialGrapes.

Anyway, some of you are into wine, or are looking for wine for Thanskgiving or holiday parties and this is a great way to learn more.

Behind the badge system TheNextWeb uses (plus, they get funded!)

Badgeville is a badge system for web publishers. What the heck is that? Well, it’s a way for publishers, like, to reward their users for participating on their site. Here I learn more about the gamification system they are building and understand how they are looking to help web publishers get more engagement in their communities.

They also just announced a $2.5 million series A funding round. Shows investors are pretty excited about these kinds of gamification systems and what they can do to help publishers get more participation, and engagement from their audiences. Which, of course, will help publishers get more advertising dollars.

The perfect Thanksgiving meal online?

OK, I know I have readers all around the world, but this one is for those who live in the United States.

On Thursday we’re having our Thanksgiving. It’s my favorite holiday because, well, it gives me a chance to cook!

Today Maryam and I are looking around for what we should make.

Last night, while at the best restaurant in Half Moon Bay, Cetrella, I asked the head chef what he’d make. Sounds yummy.

But that got me thinking. What are the best places online to find Thanksgiving recipes? So far I like Epicurious, FoodNetwork, and All Recipes the best.

How about you? Care to share your best recipes? Got any outstanding ones that are easy enough for a geek to make?

The story behind Storify, new real-time curation service

You’re seeing more and more Storify links around the web. The Washington Post has used it. So have many other journalists and curators.

Why do we need Storify? Because more and more of our lives and the news events we care about are being covered on Twitter, Facebook, or other new media services.

In fact, on Friday when the founders came to my house to film this video my producer, Rocky Barbanica, called me and said he couldn’t get to my house because of an accident. I went to Yahoo News. Nothing. I went to Google News. Nothing. I did a search on Google, hoping maybe some real-time info showed up there. Nothing. But then I went to Twitter Search, typed “Devil’s Slide” and five tweets popped up saying that both lanes of highway one were closed, due to an injury accident. More and more we’re finding the best and latest info about news is on social networks and, especially, Twitter.

So, if I worked for the local newspaper and wanted to put a bundle of those tweets up on our front page, how would I do it? There are a variety of new curation services and, even, URL shortener has added bundling capabilities in the past week. The others that I’m trying are (I’ll have more coverage of them soon, because they are working on a major update), KeepStream, and Bag the Web. I covered the others here.

Here I interview the co-founders of Storify because I’m seeing more of their links being used than the others and wanted to, well, get the inside story. Enjoy!

Find a trail with "Yelp" of outdoors

Are you an outdoors type? I like going for hikes with my family and, even around my house in Half Moon Bay, there are dozens of trails that I haven’t yet tried. How do you find them? Well, AllTrails, a new startup, has an answer.

I sat down with the founder, Russell Cook, and he gave me a demo of this iPhone-only app (more platforms coming soon). It lets you rate trails and campsites and share your favorites with your friends.

There are some other choices, too, like Goby or Everytrail, but I’m liking the approach of AllTrails, what do you think? The service has some 27,000 registered users so far who have logged over 94,000 miles with the mobile app in limited testing.

By the way, this is one of the companies that recently launched at the AngelPad accelerator in San Francisco. Techcrunch covered their demo day, but I have videos of each of the companies that I’ll be running this week.

Test run: Techcrunch guest post: Do you +really+ use all those mobile apps?

My iPhone 4 home screen

Yesterday on the Gillmor Gang, Michael Arrington renewed his request to me to do a guest column for Techcrunch. I have resisted that urge for a while. Why? Well, my blog hasn’t been getting enough of my time lately and doing something for some other media outlet would require me to stretch myself even thinner (IE, it’d mean even fewer posts here). Anyway, thought I’d try this here and see what your reaction would be. Should I do it? If I did, this is the post I’d write today:

When I tell people I have 359 apps on my iPhone, they almost always answer back with the same question: “do you really use those apps everyday?”

That’s the wrong question.

Why? Because some apps, like iHandy Level (helps me level picture frames and other things) or my Flashlight app (helps me find my key in the dark when my wife turns off the light by accident) or my heartrate monitor (I use it to help calm down when an entrepreneur chooses the wrong philosophical path) are explictly not designed to be used everyday. There are a ton of heart-rate monitors for iPhones, for instance.

Getting asked that does cause me to think deeply about where we are in mobile and where we’re going.

I’ve asked a half-dozen audiences, some early adopter heavy, some not, how many have used more than 100 apps on their mobile phones? The highest answer I got was about 4% of the audience. Since there are 300,000 apps available on iPhones I find that fact to be interesting. It means that we have a lot of human behavior to change.

Why is 100 apps an important mark? Because going over that bar forced me to change my behavior. First of all, I needed to put apps into folders. If you don’t use groups your iPhone or iPad can’t even display all 359 apps I have.

The second change that it forced is that I no longer can remember every app I have on my phone. It’s sort of like a new kind of Dunbar number. Here, let me write a new behavior law: you will not be able to remember all of your apps if you have more than 100-200 on your phone. Some people might reach that new limit at 30. Others, who have better memories, might be able to remember 200, but I haven’t found anyone yet who can remember every app over that.

So, I’ve switched to searching for apps. Need Instagram? I swipe to the left, to get to Apple’s search screen. Then I start typing “I..N..S..T” by the time I get to the fifth character, or usually sooner, the app comes up and I can click on it and use it.

Yes, I do that even for apps I use multiple times a day, like Instagram. Why? Because it’s faster to use search than to try to remember which group I put it in.

So, I search for apps by name and what they do. Typing “L..E..V..E..L” brings up the level app. And so on, and so forth.

Some problems with this approach.

1. Search on the iPhone sucks because it mixes in contacts with apps. Makes it a little hard to find things. I have 8,000 contacts, though, so my experience is different than most normal users.
2. Lots of apps don’t include in the name what it does. Foursquare, for instance, lets you check in at various places. Or, it’s a location-based service. But try searching for “check in” or “location” and you’ll never find Foursquare. I’ve found lots of apps have been named in such a way that you’ll never find them if you search for what they do. “Find new iPhone apps” won’t pull up “Chomp,” for instance. So, that still requires you to remember the names of the apps, which most people can’t do over 100 apps. Real problem here.
3. If you don’t use folders you’ll never be able to add more than a couple of hundred apps (my iPad can’t display all the apps I’ve installed, for instance). Want to see my home screen? I’ve included it on this post. The problem with folders is Apple limits you to 12 apps in each, which is totally ridiculous. So now I have “location-based apps one” and “location-based apps two” etc. Also, if you get enough folders you’ll forget where you put things into. There’s definitely a limit.

So, there’s a real barrier to using a ton of apps.

Back to the question: do you really use all those mobile apps? Quick answer: no. But I use most of them enough to keep them on my phone. Certainly I use enough of them to demonstrate to you why apps are becoming hugely important to your next purchase decision (phones that don’t have many apps shouldn’t get supported by you because most of the functionality of phones now exists in the apps, not in the device itself).

Here’s why it’s still the wrong question to ask. Remember when everyone used to ask Microsoft why they couldn’t cut down the feature set of Microsoft Office to get it to run faster and take less space on disk (those questions don’t matter today, because our computers have gotten faster and our hard drives have gotten so much bigger that MS Office doesn’t even look that big anymore, but back in the 1990s this was a very common question)?

Well, the answer was that each feature in Excel, for instance, was used by 100,000 people. So, no one was able to cut features and say “that 100,000 people don’t matter.”

I have one app, for instance, Epocrates, that I have never used (and hope never to really need). But a Stanford Surgeon explained to me how it totally changed his life (and the lives of his patients). I keep that app on my phone so I can show it to doctors I meet. It’s a magical app that has transformed health care around the globe.

Another app I rarely use is Star Walk. With this you aim your phone or iPad up at the sky and it shows you what stars, planets, and other things are in the patch of sky you’re looking at. When I was in Jackson Hole my friends literally gasped when they saw how cool this app was (we could actually see the sky there).

A lot of apps I have on my phone are for various food-related things. Yeah, I love Foodspotting. You can see the awesome meals I’ve eaten in this app and I’m adding more every week. But I have a range of other apps, as well. Yelp, Urbanspoon, In-N-Out, Fiddme, Starbucks, and Zagat help me find restaurants and coffee shops. OpenTable helps me make reservations (although I use that one less because Yelp and Zagat have integrated its API into their apps). But I have a ton of other apps around food and meals. SocialGrapes and Wine Ratings helps me share which wine I am drinking, and find new ones from friends there. Omaha Steaks helps me order steaks for special at-home meals. KitchenHelper, Jamie Oliver’s 20 Min Meals, Betty Crocker’s Cookbook, Epicurious, KitchenHelper, AllRecipes, helps me make meals by showing me recipes and helping me learn to cook at home.

Expensify helps me do my expense reports.

Zillow helps me see what homes around me are worth.

Google Voice helps me see who has called me and get back to them, even if I don’t have my phone (I left my phone at home by accident this week and I borrowed a computer from someone to get into my account and see who has called me).

When I travel I use a range of apps, from Kayak, TripAdvisor, Expedia, etc to find airline tickets (although I’ve started to switch over to Hipmunk for that), rental cars, places to stay, etc. TripIt stays on as I travel because it tracks my flights and other info, and tells me how to direct cabs there. Speaking of cabs, in San Francisco I love using “Uber” because it will get me a ride, even if I’m on a street that doesn’t see many cabs. One of the funny apps I keep on my iPhone just for emergencies is “SitOrSquat.” Helps you find restrooms. I also have added the Find iPhone app, just in case someone takes my iPhone. I can use any computer to find out where it is and hopefully reclaim it. My boss had his iPhone stolen this week and he didn’t have that capability. $600 gone.

When I want to listen to something, there are a range of apps, including NPR’s news and NPR’s music apps, SoundHound,, to Sonos and Boxee’ controller apps (I just got a Boxee box, so am using that more lately).

When I’m driving around I use Trapster, to see where the police are hanging out, Waze, to see more details about traffic conditions (often has more details than other maps, especially in non-US countries like Spain and Israel). Glympse, so I can show the folks I’m meeting with where I am, so they know where to expect me. AroundMe to find gas stations and other stores I need.

When shooting photos or videos I find a I use a variety of tools, from my favorite sharer, Instagram, to AutoStitch (makes great panoramic photos) to iMovie, for editing my videos, to or Ustream (viewer app, broadcasting app) for live streaming, to PhotoCard, for making postcards out of my photos (will be very useful for holiday cards this week) to Hipstamatic, for adding effects to my photos, amongst others.

I could keep going, but you get the idea. Note that I haven’t even talked about social networking apps like Twitter, Facebook, or LinkedIn (all three are used a lot every day) or news apps (I have a metric ton of those, from CNN to Skygrid to Flipboard on my iPad, etc). There’s a lot of apps out there, I’ve only seen a very small percentage (I rarely play games, for instance, so only have a few on my phone). The same is true of anyone you meet. Most have only a handful of apps and don’t even know what they are missing or what their new whizbang phone can do.

I find that sad, so I use Chomp to rate and review apps, you can see my account here. Actually, a better place to see all the apps I have loaded is Appsfire. My Appsfire list is here. Funny enough, that’s my least used app in the past month because I’ve been trying to just use my apps and let all of you catch up. But I’ll put more effort into that now.

Anyway, should I write guest posts like this one for Techcrunch? Why? Why not?

UPDATE: One good example of an app that’s invaluable, but that I don’t use very often, is the Rackspace Cloud iPhone app. That lets me spin up, and manage, new servers for web hosting and other purposes. I keep it mostly to demo to developers what they can do with their iPhones.

The API company: Mashery

This blog is a repeat of one posted to Building43, which is Rackspace’s site to feature world-changing startups. The video interview I did with Mashery’s CEO, is also on YouTube here.

APIs are programming interfaces that sit underneath the apps that we all use, and savvy companies are beginning to recognize that they can be valuable distribution channels. Mashery, based in San Francisco, is a four-year-old company that is showing businesses how to use APIs to make their products available on any platform or device.

“We’re a platform that allows a lot of big and small companies to open up APIs,” explains Oren Michels, founder and CEO of Mashery. “APIs sound like a very geeky, technical thing. But really all it means is that if you have a service or an application, or anything you do on your web site, and you want that to run either on a mobile device or a third-party platform, you have to allow those apps to have access to your underlying services. The way you do that is through an API, and we are a platform that allows companies to open those APIs and to make those building blocks available to thousands of developers to use.” Michels says that 70,000 developers are currently building on APIs powered by Mashery, and there are 10,000 active apps running on their platform, for about a hundred customers.

Though APIs can be a boon to business, they may require different expertise than the other distribution channels a company has employed before. “You’ve got to be interacting with the developers who are working on it, all this access control stuff, and then of course you have to have a lot of analytics,” says Michels. “Because if you can’t measure stuff, it’s not a distribution channel…. You might be a great marketing company, you might be really great at reaching your customers, but talking to developers and managing that relationship is a very different thing.”

Michels says that companies’ having an API is a matter of making your services available when developers are looking to solve a problem. He gives the example the New York Times bestseller list that appears of Apple’s iBooks application on the iPad. “[Apple] pull[s] that through the API, and they didn’t actually have a deal with the Times. They just went and registered the key, did everything through the terms and conditions of The New York Times, did the logo attribution as necessary, and they made use of this API. It’s all baked in. Which is, of course, great placement for the Times, and if that hadn’t been available, my guess is that Apple would have gone and found someone else who has a bestseller list API and used that instead.”

From Michels’ vantage point, APIs have huge potential in e-commerce. The growing use of APIs are making it possible for people to complete complicated transactions involving different companies, without ever leaving the app they’re in. “I think you’re going to see companies realizing that users are not wanting to have to switch and leave and move; they want everything to work,” says Michels. “So if you can’t do that, the people who are not offering that are going to lose out to the people who are.”

More info:
Mashery web site:
Oren Michels on Twitter: