Cooliris: in-depth tour of innovative Silicon Valley company

They do 3D ads. Videowalls that make anything on Google look boring. Catalogs that are beautiful.

I keep hearing good things about Cooliris and their team, so I wanted to get an in-depth look at this great company. Here it is. Quite long, if you watch all three videos, but there’s a ton of good stuff in here.

It’s split into three pieces:

Part I: LiveShare is a media-sharing experience (think about Color, but this app actually works). Sorry, my audio had some glitches toward the end of this part.
Part II: Immersive 3D advertisements (great for something like Zite or Flipboard).
Part III: Decks, a new buying experience on the iPad.

Thanks to CEO Soujanya Bhumkar, and his team members who gave me such a great look.

DuckDuckGo search engine users get Twitter lists (shows Twitter needs to refocus on them)

This feature is getting turned on 4 p.m. today (Pacific Time) but I’ve been playing around with alternative search engine DuckDuckGo. It’s different than Google, tries to use partner’s APIs much more than Google does. That makes it worse in some areas (local searches aren’t as good) but better in other areas (like searching for information on Twitter trending topics).

Anyway, since Jack Dorsey is back running product at Twitter (he really invented Twitter, then left to start a new mobile payments company, Square, and yesterday returned to help Twitter get to the next level), I wanted to highlight services that are using Twitter’s lists feature. Twitter really needs to refocus on lists to make them more useful.

So, what does DuckDuckGo do with lists? Well, starting this afternoon you can put on one your home page. Here, you can visit my “most influential in tech” list on DuckDuckGo. You can even set that to be your home page on DuckDuckGo. Pretty cool.

BBbbbbbbuuuuuuuuutttttttttt: there are sizeable problems with Twitter lists.

Here’s some:

1. No more than 500 members on a list. Most of my lists are already full and I can’t add more. This is ridiculous. There are more than 500 VCs in the world, for instance, yet I can’t add more to my list.
2. You can’t have lists of lists. I imagine lots of you would love to keep your own list of “most influential people in Tech” and add yours to mine. But you can’t.
3. No RTs by members of a list.
4. No way to search just folks on a list (would be VERY useful!)
5. No trends from a list.
6. No way to recommend people to be added to lists.
7. No public lists (like a wiki where anyone can add someone).
8. When you follow a list nothing happens to your main feed.

I could go on. But this is crazy. Why doesn’t Twitter do anything about lists? This is how you make Twitter much more mainstream and useful to other services like DuckDuckGo.

In the meantime, we’re stuck with an unimaginative Twitter R&D team. I really hope Jack gets that unstuck.

Trey Ratcliff releases one of the sexiest photo editing apps for iPad

If you are into photography and haven’t heard of Trey Ratcliff, you should. He gave an awesome talk at Google about High Dynamic Range photography. It’s a classic, one of the best I’ve seen on photography.

But today he’s released 100 Cameras in 1 for iPad. Very awesome new iPad app that lets you take your photo, and see it edited into 100 different versions. Here he demos what his new app looks like and what it does (I met him at the recent SXSW conference).

The accidental innovations of the "Will it Blend" guy

Will it Blend? Me with Tom Dickson

You might have seen the “Will it Blend?” series of videos with BlendTec CEO, Tom Dickson.

I’ve been watching those for years and so, when my friend Jesse Stay said we could go see him when I visited Salt Lake City this week, I said “awesome.”

I had no idea how funny he’d be in real life. I also had no idea he is an engineer who designed a lot of the things that go into the blender.

But even more, I love hearing how he came up with many of the innovations that go into making a great blender. Mostly they are accidental. Just like the video show was an accident.

What kind of accidents? The winglets on the blade were designed because the blade didn’t fit. When he tried to get rid of the winglets the blender didn’t work as well. So he put them back.

Or, how about the patented “wild side” which makes the blender work better? Well, turns out he just needed room for his hand.

Happy accidents. Are you innovating by looking for happy accidents?

This is a long (about half an hour) video, but one of my favorite CEO interviews. Thanks Jesse for bringing me to Blendtec. By the way, I bought a blender and it just arrived. Anyone up for a margarita party?

Oh, and sorry for messing up the editing. It repeats at minute 34. Yikes, will try to fix that.

MySpace's death spiral: insiders say it's due to bets on Los Angeles and Microsoft

I’ve been watching the death spiral MySpace is in for a while. Back in December I interviewed CEO Mike Jones onstage at LeWeb. Back then I thought maybe MySpace could pull it out, but since then I’ve learned the MySpace “plane” that’s in a death spiral has increased its velocity — in the wrong direction.

Since talking with Mike in December I’ve been asking people involved what went wrong and two common themes have evolved:

1. Their bet on Microsoft technology doomed them for a variety of reasons.
2. Their bet on Los Angeles accentuated the problems with betting on Microsoft.

Let me explain.

The problem was, as Myspace started losing to Facebook, they knew they needed to make major changes. But they didn’t have the programming talent to really make huge changes and the infrastructure they bet on made it both tougher to change, because it isn’t set up to do the scale of 100 million users it needed to, and tougher to hire really great entrepreneurial programmers who could rebuild the site to do interesting stuff.

Here, let’s go back and watch the video with YFrog’s CEO, Jack Levin. He was one of Google’s first infrastructure employees. Now, consider that Silicon Valley has lots of talent like him. Think about the technology he knows. Hint, it isn’t Microsoft. Microsoft’s technology just isn’t used by many serious web companies that I know. Stack Exchange and PlentyOfFish are two notable exceptions and neither is located in Silicon Valley and they hardly are companies with the scale of MySpace used to have (more than 50 million users).

Workers inside MySpace tell me that this infrastructure, which they say has “hundreds of hacks to make it scale that no one wants to touch” is hamstringing their ability to really compete.

For instance, I asked why MySpace didn’t really do anything great with all the Facebook likes I’ve put into that system (that’s a new feature MySpace added late last year, but it doesn’t seem to work very well). Or, when I asked Mike about how he was going to do something like Aweditorium did, he didn’t have a good answer. They answered with the cameras off: they can’t change their technology to really make new features work or make dramatically new experiences like the one that Aweditorium brought to the iPad. And now that they have laid off a lot of people morale is down and hiring is very tough for them, they tell me.

Which gets me to the Los Angeles issue. There just aren’t “web scale” companies down in Los Angeles, and because Los Angeles is such a large place — it can take hours to drive across the city — there isn’t a single neighborhood that has built up a good talent base, the way Palo Alto or South of Market in San Francisco has.

This bet on Los Angeles doomed MySpace when Facebook came along. Facebook has hired tons of talent from Google and other companies. This expertise helped Facebook not only keep up with scale, but add new features. Just today the QA team at Facebook shipped a cool new feature.

In Silicon Valley company managers, investors, and others have noticed these two things and are actively betting against both. This will make it tough for Microsoft to get its cloud computing strategy to work and will be tough for tech companies (and money) to locate in Los Angeles. It wasn’t lost on me that yesterday when I was at Y Combinator several of the folks involved there bragged that Ashton Kutcher visited the headquarters a few weeks ago.

I remember back when I worked at Microsoft that folks in the evangelism department bragged that they got MySpace to switch to Microsoft technologies like ASP.NET (MySpace used to be on ColdFusion which was an even worse technology bet and was creaking all over the place). Facebook, meanwhile, had made bets on LAMP (Linux, Apache, MySQL, PHP) and that let them hire quicker and find people who knew how to scale that stuff up big time.

Interesting lessons to watch. What decisions has your company made to accelerate innovation or doom it?

Why Color's bad first experience will always "color" this company in app stores

Like with the earlier Path, first experiences matter and are mattering more every day. Why?

Because most of the startups in the mobile space are NOT getting most of their users from a great post in Techcrunch, or a tweet or a video from me. And with 500,000 apps to choose from we won’t go back and give folks another chance. There are too many five-star apps to consider for us to go back to trying two-star ones.

Where are the droves of new users coming from? The featured lists in app stores. iTunes has become a DOMINANT way for apps to get more users. Why do you think Angry Birds keeps releasing all those updates? (So they are able to get another “featured” spot on the iTunes store and gather another few million users).

So that brings us to yesterday’s release and hype fest of Color. Where did the hype come from? Well, they got funded for $41 million. Really? Wow.

When I started up the app I had a horrible first experience. So did many other people. The reviews on iTunes are scathing and are averaging two stars. That’s the kiss of obscurity right there. In fact, the company knows this and has put a warning right on their home page “don’t use Color alone!” That’s not enough, cause most of us don’t live in San Francisco or New York.

Last night this pissed me off so much that I opened up my iPhone and gave a rant about Color that’s going around the Internet.

In it I explain why I had a bad first experience (I don’t live in a big city with tons of early adopters, so when I started it up there aren’t any other pictures in the system) and what I would have done about it (copy Foursquare, who only released in San Francisco and New York — I couldn’t even use Foursquare for the first year of its life because I didn’t live in a big city). Foursquare’s “bad first experience” was much better than Color’s, because I could at least understand the use case. Here I’m left wondering.

This is also the problem with taking so much money, I note in my audio rant. They felt they had to “go big, or go home.” Compare this to how Foursquare launched. Controlled, small, and focused on making sure that the first real experience was good.

To the VCs: you’re gonna get burned if you keep pouring in so much money on new companies. $41 million? For a new company that hasn’t proven themselves? Really? Just because you have superstars on board? Really?

I wanna see that pitch deck. It must have had some magic unicorn dust sprinkled on it or something. In fact, someone posted this Color pitch to the Internet which is very funny.

But, seriously, I hope Color has a secret plan we’re not all seeing. Just the promise of building a new social graph isn’t enough.

Speaking of which, look at the reviews it’s getting on iTunes. Average is two stars. Compare to Instagram. Average is five stars. How much money did Instagram have when they started? Not $41 million.

Users care about great experiences, they don’t care how much money you collected on Sand Hill Road.

One last thought. This is the kind of app that would have been a lot of fun to use at SXSW. It should have launched there. Whoever slipped the release date to after SXSW should be fired. They missed the market window and will never get it back.

Next!

Don't write off this "check into TV" startup, the tech is too cool

When I hear that someone has “the Foursquare of anything” my eyes usually glaze over. I almost wrote off this startup, IntoNow, because of that.

I’m very happy I didn’t.

What does it do?

Well, you should watch the video. In it you’ll see how it works: you hold your iPhone up while watching TV. It “senses” what show you are watching and checks you into it. Which lets your friends see what show you are watching. But that’s only the beginning.

What else can happen with a system that knows what show you are watching? Well, a whole lot.

This is definitely a company to watch.

Now, excuse me, I’ve gotta go watch some TV. Will you join me and if you do you’ll see what I’m watching? You should be able to find me and the shows I’m watching.