Exclusive first look: MapOmatic shows you where your friends are "wasting time" (mobile map replacement)

A good adjunct to this morning’s post, which is now on Techmeme, is this product launch by Michael Rubin. Tonight MapOmatic became available in Apple’s iOS store. What is it? It’s a new kind of mobile app that shows you where folks have checked in around you.

Really this is a map replacement for your mobile phone. Why use that? Because it can show you where your friends and others have checked in. Why does that matter? Well, for the same reason you look into restaurant windows to see if there’s anyone else in the place. Crowds matter. Popularity matters. Friends matter.

Watch the video to see what it does and why it’s important. Then follow them on Twitter.

Now that more of us are doing things like checking in on Foursquare or taking pictures of places or Foodspotting mobile apps like this one are going to increasingly be needed.