Feedly (an RSS reader built on top of Google Reader) has waned on my screens in the past year as Twitter has become more and more dominant. That’s why Steve Gillmor and others have stated that we think RSS is dead. Dead meaning “not interesting” NOT “dead like Osama.”
But for the past 18 months the Feedly team rewrote their system from scratch especially for tablets.
Why tablets? Well, duh. The world on tablets is exploding and this is where many people are doing their entertainment and news reading. Every night I sit on the couch flipping through apps like Flipboard and Zite, along with Twitter and apps from publishers like Time, New York Times, NPR, BBC, and Wall Street Journal.
Yesterday was Marcel LeBrun’s first day working for Salesforce. His company, Radian6, was just acquired for $340 million (Techcrunch reported it was $326, but LeBrun told me that was wrong and that $340 was the correct number).
We discussed several things in this 19-minute interview:
1. Where Radian6 will be used inside Salesforce Chatter (at Rackspace we’ve decided to use Chatter as our main “at work” social feed, so I’m interested as a customer). He says that Radian6 will let employees bring outside feedback right into their social feed. For instance, an employee at a car company could say “I want to see any Tweet that talks about buying one of our products” and those tweets would show up on their social feed inside Chatter.
2. Advice for entrepreneurs who want to follow Marcel and build a company that is valued at $340 million and what the impulse was for him to start Radian6.
3. Just how much the market has changed (the company started in 2006, back when they thought that blogs were going to be the important things companies would want to listen to — Twitter wasn’t yet known outside of SF geek circles and Facebook was still for college kids only).
4. How big the market potentially is for customer service. He notes that when Radian6 started very few companies were trying to use social media, now nearly every company is and he thinks we are still very early as companies try to find new ways to delight their customers.
5. Will compensation change inside companies due to how well we use social systems like Chatter? (Dups Wijayawardhana, CEO of Empire Avenue, a system that studies the value we put into these things, was standing nearby during this interview).
6. What to do with employees who build their own brand separately from the company.
Anyway, it was an interesting conversation and gives you some insights into what one of the leaders in the social world is thinking. Hope you enjoy.