It’s a weekend, and that means it’s time for a bitchmeme.
It’s not often that I call for someone to be fired, but, well, when it comes to Apple I have been giving that company more than its fair share of cash lately and there are some things that it’s done that totally piss me off. Here’s three. If I was Steve Jobs I would be ashamed and would make these three people pay:
1. Whoever designed the new 27-inch iMac and the new 27-inch Cinema display should be fired. Why? They don’t line up! Is it too much to ask that two monitors from the same company should line up perfectly when placed on a desk? Keep in mind these are both brand new products, both purchased in the past week.
2. Whoever designed the new Airplay on iPads should be fired. Before we get into why, first let’s cover what Airplay does since so few of you use it. If you are using, say, the TED app on your iPad and you say to yourself “gee, I’d like to watch this video on my big screen” you can use Airplay to do exactly that (if you have an Apple TV). This is the coolest new feature introduced to my world this year. By far. So you think I’d be totally praising the person who did it, right? No way. This is Apple and if something isn’t done perfectly heads must roll. So, what’s wrong? Well, easy. If you use the TED app and push airplay it indeed starts playing on your big screen. One MAJOR F***ED UP PROBLEM: you can’t minimize the TED app. You can’t even watch a different video. This isn’t a problem with the TED app either, it’s a problem with Airplay (same thing is wrong with other apps that use Airplay like Squrrl or ShowYou).
3. Whoever decided that the new Final Cut Pro wouldn’t have multi-camera support should be fired. Listen, anyone who does pro videos uses multiple cameras. We do over at http://building43.com. Whoever decided that Final Cut Pro could ship without multiple camera support decided to ship an incomplete product (and my producer says it’s not the only feature missing from it). Why didn’t you just call this iMoviePlus or something instead of pissing all over the Final Cut Pro brand and users?
Anyway, it’s so rarely that Apple just does things badly, but there’s three cases where heads must roll. At least if Steve Jobs wants to send a message to the others left at Apple that they better not ship crap on his watch.
What do you say Steve?
UPDATE: I’m wondering if someone else can exploit these mistakes. Certainly Android could exploit the Airplay problem, if it had a clue. But the monitor problem? I wonder if HP or Dell had a clue about how to exploit these problems? As for Final Cut Pro, my producer, Rocky Barbanica, is already switching to other editing products. He’s partial to Adobe Premier so far, so maybe Adobe or Avid will get a ton of business because Apple just signaled to pros that it doesn’t care about them anymore.
UPDATE #2: writing this article has caused a LOT of pushback. Here’s some samples:
Neven Mrgan Tweeted: Hey @Scobleizer, that post about employees Apple should fire is idiotic, mean, and ignorant. Shame on you.
AgentKyle Tweeted: Wow. @scobleizer just posted the most asshole article I’ve seen in a long time.
Chronic tweeted: one person Rackspace should fire: @Scobleizer
I’ll keep updating with more updates.