An awesome contextual app for iPad and social software arrives: NextGuide, future of TV Guides

 

There are lots of TV guides on iPads, including a pretty good one from TV Guide itself. But the TV Guide one isn’t personalized like Next Guide is. It’s also not as beautiful. Here I meet with Jeremy Toeman, CEO of Dijit, which today is launching this new personalized TV guide.

This hooks up to Facebook and Twitter to bring a beautiful, customized TV guide to you. It’s yet another example of contextual software — one that brings you better experiences the more you tell the Internet about you.

Why is this so cool? Because over the past few years I’ve been telling Facebook more about what my favorite TV shows are. On my Facebook likes page you can see the 129 shows that I like. Next Guide uses this page to customize the layout and choices of TV shows it shows you.

But it goes further. It looks at other social behavior and even other content you liked to suggest new shows to you.

This shows another step toward what’s going to happen across the industry: that nearly everything we touch will get personalized thanks to data that Facebook, Twitter, LinkedIn, Google+, and other systems have been collecting on us.

It is scary when you see our data collection demonstrated in such a way, but it definitely makes for better services and experiences and NextGuide is a very clear example of the benefits of this new, contextual, age that’s coming at us very clearly.

I can’t wait until every app, website, and even our cars and hotels are personalized this way.

Some problems:

1. Facebook limits you to 5,200 likes. I’ve already started deleting likes that aren’t as important to me to make room for new likes since I already have about 5,000. I hope Facebook does away with that limitation.

2. Likes aren’t a very strong signal. For instance, I’m watching Breaking Bad right now in “catch up mode.” Over the past week I’ve watched dozens of shows. I’m hyper interested in Breaking Bad. To the exclusion of all other TV. But Facebook doesn’t know that and NextGuide doesn’t either. That will improve as I use NextGuide and signal to it what I actually am watching.

3. Most of you haven’t put enough likes into Facebook to really provide a hyper customized experience that matches your own experience. I have 5,000 likes with about 130 TV shows in there. You probably only have 25 to 50, and some of you aren’t even on Facebook yet. So your experience will be more generic than mine will, at least at first, until you start using the app and it starts customizing to your tastes.

But this is an impressive step, even given these limitations. I can’t wait to see what’s next.