Daily Archives: February 12, 2013

Age of Context book is now funded, latest news

chase

Shel Israel just announced that we have raised $100,000 to fund the development of our book, “Age of Context.” If you haven’t heard that we’re working on a book, we are, it’s going to focus on how companies are able to build highly anticipatory services (think of Google Now) and highly personalized services (ToyTalk, for instance, is building toys that will interact differently with you depending on who you are and where you are) because of these five things:

  1. Sensors that are exponentially increasing. You are carrying seven sensors in your smartphone. But soon we’ll have a lot more. 
  2. Wearable devices. Google Glass, Oakley AirWave, Plantronics, Smith I/O Recon, FitBit, Basis, Nike FuelBand, Jawbone Up, and more are coming nearly every week. (In the photo above that I shot on Saturday in Sun Valley, Idaho you can see famous photographer Chase Jarvis wearing the Smith I/O Recon ski goggles that have sensors and a display).
  3. Database innovation. Big data, database computation, cloud-based databases, and more are bringing new capabilities to developers.
  4. Rapidly increasing social data. Twitter is about to have a billion-tweet day. That number is continuing to double every year or so.
  5. Rapidly increasing location data. Foursquare, Yelp, Facebook, Google Maps, Waze, and many others are seeing yearly doubles, if not more, in location data.

Over the past year we’ve seen this “contextual service” trend just get more and more important. To get the book done I needed help, which is why I am working with Shel Israel, Forbes author, again. But he needed to quit his consulting business to write the book quickly (we’re going to try to turn this book around very quickly, expecting to get it on the market by October, 2013). Also, we wanted to self publish the book, in order to be more agile (most book publishers just can’t turn around a book fast enough, nor do they like letting authors publish content for free ahead of the book). So, we’re using Guy Kawasaki’s methodology for publishing, which he calls APE (Author, Publisher, Entrepreneur).

In addition to getting Shel paid, the funds will be used to edit, design, and market the book.

Here’s the sponsors, thank you to each one of them:

  • Rackspace, the open cloud company. They served as our lead sponsor and they have been the most generous contributor so far.
  • EasilyDo is the first context aware pro-active assistant mobile app. It is sort of the GoogleNow of iPhone apps, except it actually lets you do stuff in the app, like track a package or add a contact.
  • Betaworks is a data-driven media company based in New York that builds and invests in the social web.
  • Microsoft Bing is one of the world’s leading search engines, helping millions of consumers do, not just search.
  • Autodesk, the 3D design, engineering and entertainment software company.
  • MindSmack, an interactive agency that designs and develops for mobile, web and TV.

Some things:

  1. Being a sponsor doesn’t influence what we write in the book. We are going to tell it like we see it and cover competitors of these well.
  2. We still need more funds to properly promote the book. Usually book publishers give you an advance, then take you on speaking tours and arrange PR through radio, TV, and newspapers. We’re going to fund that ourselves. Write me if you would like to be involved: scobleizer@gmail.com
  3. The $100,000 raised so far is about three times what we would have been able to raise through traditional publisher and has a bigger upside because we can be much more agile and innovative (getting the book on market quicker after being done, for instance, or publishing all of our own work on our blogs).

Here’s some of our latest interviews (these are in addition to the dozens of interviews we’ve posted previously):