Dopplr on ScobleShow

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It’s the business traveler service that Joi Ito (head of creative commons) and Jimmy Wales (founder of Wikipedia) love and here I have Dopplr‘s CEO and CTO on the ScobleShow.

The CEO interview is dark. I interviewed her in the back of a BMW being driven through Paris at 7 a.m. in the morning. Imagine getting THAT on mainstream TV!

The geek interview (includes demo).
The executive interview.

The geek I interviewed is Matt Biddulph and his blog (which also made it into the video) is here.

Both filmed last week at the LeWeb3 conference in Paris.

UPDATE: I’m now keeping my Dopplr account up to date here.

Jeff Clavier's best investment of the year

On the way home from Paris Jeff Clavier was on our plane. Don’t know who he is? Well, he’s made some killer investments this year as an early stage venture capitalist. The best? He told me Social Media.com. An application network for advertisers on social media sites like Facebook. He told me how much it’s bringing in per day, but I’m not sure he wanted that number public. Let’s just say that in a week it brings in a lot more than I make in a year.

Facebook and MySpace ad analysis (are you a "fansumer"?)

Here’s a 20-minute video where Jeremiah Owyang, Forrester Research’s new social media senior analyst, discusses with me Facebook and MySpace’s new ad platforms. He was briefed by both companies and has the best analysis out there right now.

Oh, and he invents a new word “fansumer.” Listen to the video and tell us whether you’re a fansumer of a brand. Oh, and my brother’s bar is on MySpace. We’ll play around with MySpace’s new hyper-targetted ads and see if they work.

Social Media Starfish

Thanks so much to Darren Barefoot for making a much nicer version of the Social Media Starfish and saying nice things about my explanation behind it.

In other social media news, Jeremiah Owyang explains Open Social for your executives. Jeremiah is really becoming the leading expert on social media. I saw him at the Nokia event yesterday and he’s certainly seeing everything that’s moving on the starfish.

Naked Conversations 2.0: How Google is disrupting the social media starfish

When Shel Israel co-authored Naked Conversations with me we interviewed about 180 companies about how they were using blogs and how that usage was changing their business.

Today I’m watching companies and political candidates and seeing a new trend that I’ve written up as the “Social Media Starfish.” I just did two videos, one that defined the social media starfish and all of its “legs” and another that explains how Google is going to disrupt many pieces of that starfish tomorrow with its Open Social announcement tomorrow.

Some things in text. What are the legs of the social media starfish?

1. Blogs.
2. Photos. Flickr. Smugmug. Zooomr. Photobucket. Facebook. Et al.
3. Videos. YouTube. Kyte. Seesmic. Facebook. Blip. DivX. Etc.
4. Personal social networks. Facebook. BluePulse. MySpace. Hi5. Plaxo. LinkedIn. Bebo. Etc.
5. Events (face to face kind). Upcoming. Eventful. Zvents. Facebook. Meetup. Etc.
6. Email. Integration through Bacn.
7. White label social networks. Ning. Broadband Mechanics. Etc.
8. Wikis. Twiki. Wetpaint. PBWiki. Atlassian. SocialText. Etc.
9. Audio. Podcasting networks. BlogTalkRadio. Utterz. Twittergram. Etc.
10. Microblogs. Twitter. Pownce. Jaiku. Utterz. Tumblr. FriendFeed. Etc.
11. SMS. Services that let organizations build SMS into their social media starfishes. John Edwards is one example.
12. Collaborative tools. Zoho. Zimbra. Google’s docs and spreadsheets. Etc.

It’ll be interesting to see how deeply Google will disrupt the Social Media Starfish tomorrow.

What do you think?

Here’s the two videos:

Part I of Naked Conversations 2.0: defining the social media starfish. 22 minutes.
Part II of Naked Conversations 2.0: how Google will disrupt the social media starfish tomorrow. 18 minutes.

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TechCrunch, Valleywag, and Engadget teach us about new metrics

Now that my player has been on TechCrunch and Valleywag I’ve been able to measure some new things about each of their audiences:

1. Audience. Just how many people visit their page (Kyte.tv shows me how many people are online concurrently. Valleywag has been averaging about 200 to 300 people, TechCrunch averaged around 1000).
2. Engagement. How many people click on links, or comment on items. TechCrunch regularly gets more than 100 comments. Valleywag rarely gets more than 10. When TechCrunch linked to me I got 1,000 visits. When Valleywag links to me it’s rare I get more than 100.
3. Loyalty. How many subscriptions do each site have on Google Reader and other feed readers. I use the example of Gizmodo vs. Engadget. Gizmodo has about 44,000 subscribers while Engadget has 350,000, on Google Reader.
4. Influence. % of posts that show up on Techmeme, Digg, my Link Blog, Slashdot, StumbleUpon, etc.

Anyone building a new metric based on these four things? If so, we could REALLY understand a LOT more about our audiences and advertisers would have a lot better information to choose from.

I’d probably add a fifth metric:

5. Concentration of people with intent. Does your site attract a lot of people who buy digital cameras, for instance? Then it’ll make a LOT more on Google advertising. That’s one huge reason why DPReview sold for a good sum to Amazon.

Anyway, this gave me a chance to dust off my old whiteboard. Oh, on my whiteboard is the Social Media Starfish. Yes, that’s a tease. I’m writing about that for Fast Company Magazine.

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The future of Moveable Type, Vox, TypePad, and Live Journal

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I spent a great hour with blogging and social networking pioneers Six Apart. We talk about the future of Moveable Type, Vox, Live Journal, and Type Pad.

With who? Six Apart’s CEO, Chris Alden, and VP of Products, Michael Sippey, and Engineer David Recordon.

If you can’t handle the hour of all this social media goodness, well, Rocky went and did an Editor’s Choice which is only six minutes long. Yeah for editing! Someday I’ll tell you the short videos only increase my traffic 30%, but every percent counts, doesn’t it? :-)

Don’t know who Six Apart is? They are one of the oldest blog companies. Started by Ben and Mena Trott, who just had a new kid themselves (congrats). They make Moveable Type, Vox, TypePad, LiveJournal, and a few other things. Inventors of trackbacks, among other things too. So, it’s worth hearing what they are up to and spending an hour with them.