I love Jacob Bowser. He gets it. He said “it felt like you were right there, part of the conversation.”
Aside: second installment of Photowalking with Thomas Hawk is up. I should have titled this “it gets darker.” The other installments should be up soon.
Being part of the conversation is the key to this new world. It’s why I hate talking about advertising and CPM (cost per thousand visits) or ad units or interstitals. I’d rather talk about what is on Digg or Techmeme or on Dori Smith’s blog.
There has got to be a new kind of advertising where companies can get their products found and discussed, but not cause they shoved them in your face like they do in TV where they interrupt your football game to talk about shavers or beer.
I wish I had better answers, though. If you were a company trying to find new customers, how would you approach advertising?
And, yes, we need advertising to fund content development. Even a “cheap” show like mine is expensive. You should see the bandwidth bill we’re running up, not to mention that doing it right (with multiple formats, better audio quality, better lighting, etc) costs money.
How do I provide value to my sponsor so that they are happy and keep doing it? I love how Hugh Macleod made Stormhoek wine part of the conversation. How so? He gave me a bottle of the stuff. Now I’m addicted and keep asking for it at the local store. That draws stares cause the local store already has something like 100 different kinds of wines. But they don’t cause a conversation with my friends the way that Stormhoek does.
I pour that sucker and everyone starts talking about their favorite Hugh cartoon.
Or, go over and see Ze Frank. I don’t even need to link to him anymore. If you don’t know how to find Ze’s show you don’t deserve to watch. Have you clicked on his “snack?” I have. It’s getting tastier and tastier as time goes along.
I can imagine finding a little treasure from an advertiser in there someday. Imagine if someone like Starbucks says “free lattes for Ze viewers.” I’d be there, and my loyalty to Starbucks would grow cause they are supporting something I love. Not to mention, it’d cause a conversation.
Yahoo this week is about to cause a conversation. Watch what they do on Friday night. Watch your Flickr feeds. Your videoblog feeds. Your podcasting feeds. I bet Yahoo gets in there. Why? Cause they figured out a way to cause a conversation. Even better. They figured out how to bring the conversation to their front lawn.
What conversations are you a part of?