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You might have heard the hype about Justin.tv. He’s the kid in San Francisco who wears a live streaming camera. Now he’s getting other people to wear them too. I saw Brian Solis with one and more are coming. Chris Pirillo is using competing network Ustream.tv to do a live video show. It’s most excellent, to tell you the truth. Justin is fun to watch once in a while too, especially when he gets access to events that we can’t get access to like Tim O’Reilly’s Foocamp which happened last weekend. There’s also live streaming Veodia (I have a video with them on ScobleShow), Blogtv.com, and a few others coming. Jennifer Jones has an interview with one of the Ustream founders that’s worth a listen to if you care about this stuff.
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But, and it’s a big but, these services will never get a huge number of people using them. Why not?
Cause most people don’t want to look like a dork wearing a camera and carying a backpack full of gear and making sure that you’re broadcasting properly and all that. I know, I tried it.
Here’s some problems with the live streaming, otherwise known as “life streaming.”
1) Most people don’t like being on live TV. I noticed this when I did my own live streaming shows. Aim a camera at some people and they’ll be nice for a few minutes, but won’t be half as interesting on camera as they are off, and they almost always tell me afterward that they didn’t appreciate having a live camera shoved in their face. One guy, while I was standing around at Supernova, told me that if I invited Justin over while we were talking that he’d stop talking to me.
2) Most people’s lives are 99% boring. Even mine. I’m sitting here typing on a computer. You want to watch THAT? Really? I don’t think so.
3) If you care about your audience and care about building it you’ll start “spicing up” the boring parts of your life. That leads to abnormal behavior. This works for Chris Pirillo because, well, he’s abnormal when the camera ISN’T on. Just kidding Chris, bu I think he’d agree that he’s pretty damn energetic all the time.
4) Most people just want to share a few seconds of their kids with their friends on a video service.
Embedded here is a look at Kyte and an interview I did with the CEO/Founder.
The problem with Kyte is that it’s too hard to figure out how to use. Why do I need to click on a button called “Produce on this Channel” and then drag a video camera onto the TV screen just to get to the point where I can record my own video? From this aspect Ustream and Justin.tv’s platform are way ahead of Kyte.
But, I think Kyte will figure out that simplicity matters and then you’ll see Kyte pass right by the live video streaming folks.
This is why I think Kyte.tv is going to be the way that most of us share video on the Internet in a “live/interactive” way (which is what separates it from YouTube). But, I might be wrong. Maybe we’ll all join the borg and the Justin.TV revolution. What do you think?