Now we’ve seen what Google has had up its sleeve with Google Buzz. I expect this is the last tool of the atomic age. No, not the energy field, the real-time content field.
Before I start, tomorrow I’m giving a talk to Stanford University MBA students with MC Hammer and Loic Le Meur, founder/CEO of Seesmic (he wrote about his part of the presentation on his blog tonight) about what social media is doing to our marketing, and I’ve been working with a few companies on products that will come out over the next year that will move us from an atomic age of information streams to a molecular one, so wanted to talk about it, both here, and tomorrow at Stanford to see what bubbles up.
Look at Google Buzz. Each status message there is an information atom. You can’t easily grab two of these status messages and join them together.
Or look at Twitter. Tweets are information atoms. They stand alone. You can’t really combine them with other tweets.
Same with YouTube videos. My videos stand alone. You can watch one embedded on a blog and you aren’t even aware that the others exist. Atoms.
How about photos? Atoms. Try to join a photo from SmugMug with one from Facebook with another from Flickr with yet another from Picasa. You can’t easily. Yeah, yeah, geeks can by copying and pasting URLs but not in any nice way. Atoms.
Go to Facebook or Google Buzz. Each status message there is an atom.
Joining information atoms takes a LOT of work and a LOT of energy. Sort of like with nuclear energy, isn’t it?
Let’s discover what this molecular age of information might look like and what it might enable.
Before I start, though, can you find the original tweets that were made WHILE the Haiti earthquake was happening?
I bet you can’t. Go ahead and try. Go to Google search. Go to Twitter search. Search all night long if you want. You won’t find the original tweets.
Me too, but they are hard to get to. Why? Because today we live in an atomic age of real-time streams. Once those atoms (er, tweets) streamed by they are almost impossible to pull back out. Why? Because our search systems don’t have the kind of metadata they need to make searching for them possible. No one linked to these tweets. You probably didn’t even know about them. They were on my screen for a few seconds and then, well, they were gone. Luckily I saved them for this post.
Here are the tweets that were made by people in Haiti DURING THE EARTHQUAKE: The first Tweet I could find was from Michelle Maura who wrote “Earthquake right now.” Within a few minutes a bunch of others had Tweeted similar things. My favorite was Ivon Bartok who wrote “The place rocked like a mofo.” While I was writing this post he also said he felt a 5.9 aftershock. About five minutes after the quake, MSNBC was the first news outlet with this breaking news Tweet.
How did I get these? Easy, I opened up WordPress’ editor and copy and pasted them where they sat unavailable to anyone except me until right now.
Now you notice that a blogger CAN make an information molecule. But look at how hard this is. I had to copy and paste URLs and if I wanted them to look like tweets I’d have to open them up, take a screen capture, upload that screen capture somewhere, link the screen capture in here, then link the tweet up. Whew, a lot of work. Like I said, making molecules takes a lot of energy.
But what if you had an iPad with a new tool? One that had a column that looked like Seesmic or Tweetdeck’s columns? One with a middle column where you could simply drag tweets into a molecule. One with a third column that would be an outbound column where I could add a text block, a video, an audio clip, and then distribute it out to Twitter, Facebook, Google Buzz, LinkedIn, or whatever else will be a place that humans want to read real-time streaming information?
Wouldn’t that enable a new kind of information curation?
Think this is just for info geeks like me? I’ve interviewed normal users about this and they keep complaining that it’s too hard to make a page of all their baby photos from their kids’ first birthday party, for instance. Think about it. You invite 30 friends over to your house. Some put photos on Facebook. Some on Flickr. Some on SmugMug. Now you have to join them all. I dare you to try. Yes, my audience can because we’re all geeks who understand HTML and copy and paste. Now put yourselves in the shoes of people who don’t have those skills or patience. They want a new system and someone over the next eight months will deliver it to them.
When the molecular age does arrive, it will have deep impacts on corporate social media. On traditional media. On us all.
Finally we’ll be able to share the patterns in the streams we’re seeing with other people.
Finally the search engines will have enough metadata to find those bundles of tweets, blogs, photos, videos, audio clips, and other info atoms that are actually important.
So, how do we get from the atomic age to the molecular age?
First, ask yourself these questions to put pressure on the industry to answer these questions:
1. Why can I tag a photo in Flickr but we can’t tag tweets or Google Buzz items?
2. Why do I need to come to a blog tool to join Tweets, blogs, photos, videos, etc together? Why can’t I do that where I read real-time streams like at Twitter.com, Google Buzz, or in tools like Seesmic or Tweetdeck or Tweetie?
3. Why can’t I build real-time information molecules simply by dragging and dropping these atoms into a molecule builder? Why do I need to copy permalinks and paste them into a blog editor?
4. Why haven’t we seen a real-time reader system that lets us see Tweets, Facebook status items, Flickr photos, Yelp restaurant reviews, Google Buzz items, YouTube videos, and other items all in one place?
5. Why hasn’t the web evolved so I could drag a tweet from Twitter.com into WordPress.com’s editor and have it linked up automatically?
6. Why can I favorite tweets (I’ve faved about 12,000 into this stream in past 10 months alone) but I can’t bundle them together?
7. Why can we work collaboratively on Wikipedia to build an encyclopedia of the world’s information, but we can’t work collaboratively on people’s profiles to add data we know about each other onto our profiles?
8. Why can’t brands join their tweets to your tweets about them? Or, why can’t I do that myself? When I write about a Ford car, for instance, I’d love to join tweets from @scottmonty, who works at Ford, in with mine, especially since I might be responding to a tweet of his.
Someday soon these questions will be answered and then you’ll know we’re in the molecular age of information.
I want to mix content together to make even more powerful content, but no one is giving us tools to create real-time molecules.
When will the molecular age of information start? Tomorrow I’m visiting Stanford University where Google and Yahoo started to see if the students there have any answers.