Ahh, nothing like a good argument on Sunday morning to get things going.
Basically what Sean is saying is “don’t blog unless you have a reason to.” Paul, on the other hand, is basically saying “the list of reasons is long.”
I agree with both. How’s that for sitting on the fence?
I look at these tools as simply ways to build relationships with people who you want to build relationships with.
Now, if you don’t understand what a relationship is, then that’s a problem. Many people don’t. They assume a relationship can be built with a press release. “I’m perfect, everyone else isn’t,” they scream. Yeah, that’ll really build you a great relationship. Try that with your significant other tonight and see how far that gets you.
If you look at your company or your industry that way, then you probably should listen to Sean. On the other hand, if you see the value in having relationships with people then you’re probably already nodding your head in agreement with Paul.
Me? I’m off until tomorrow. Got a race to go to.