See a demo of what JotSpot sold to Google today

Congrats to JotSpot for selling to Google. (JotSpot is an online Office, er Wiki, suite).

One reason I have interviewed almost all the Wiki companies in my first five weeks of ScobleShow is because I sensed that the Wiki market was white hot. Why? Cause on a post a few months back my comments went crazy. Your interest predicted a deal like this. I predict others are coming.

My interview with Joe Kraus, just a couple of months ago, is here. Here is a demo of JotSpot that Joe did.

Google has definitely gotten over its “not invented here” syndrome with the purchase of YouTube and now JotSpot. They are buying audiences and best-of-breed technologies, which JotSpot definitely was.

Microsoft’s Office team should be looking at this acquisition this morning and wondering what Google is up to.

It’s pretty clear to me: Google is going where the money is.

Published by

Robert Scoble

As Startup Liaison for Rackspace, the Open Cloud Computing Company, Scoble travels the world looking for what's happening on the bleeding edge of technology for Rackspace's startup program. He's interviewed thousands of executives and technology innovators and reports what he learns in books ("The Age of Context," a book coauthored with Forbes author Shel Israel, has been released at http://amzn.to/AgeOfContext ), YouTube, and many social media sites where he's followed by millions of people. Best place to watch me is on Facebook at http://www.facebook.com/RobertScoble

Comments

  1. Absolutely right on with the advice to Microsoft. It jives with your post on the new wiki thats Microsoft’s adding into Sharepoint (thats not even in the current release). Look at Ubuntu 6.10 with the Edgy wiki added to the OS. Its WHITE HOT. Microsoft should seriously look at a blogging engine for Sharepoint (and something like Live Writer in Office) in addition to the wiki.

  2. Absolutely right on with the advice to Microsoft. It jives with your post on the new wiki thats Microsoft’s adding into Sharepoint (thats not even in the current release). Look at Ubuntu 6.10 with the Edgy wiki added to the OS. Its WHITE HOT. Microsoft should seriously look at a blogging engine for Sharepoint (and something like Live Writer in Office) in addition to the wiki.

  3. […] Update: Scoble describes the wiki market as “white hot” and says the MS Office team should be asking themselves what Google is up to.  I disagree, Robert…they should be asking their managers what Microsoft is going to be up to.  Google’s plan is clear: to dominate the field of web-based applications so it’s no longer about where you are or what OS you’re using. […]

  4. I hope the wiki market explodes… I need to do something with the dotwiki.com domain name that I registered and haven’t come up with a good use for.

  5. I hope the wiki market explodes… I need to do something with the dotwiki.com domain name that I registered and haven’t come up with a good use for.

  6. JotSpot Google Deal – Who Wins, Why it’s Big:First Thoughts

    A few weeks ago the “wikirati” was having dinner  with the Enterprise Irregulars in San Francisco, on occasion of the Office 2.0 Conference.  Our gracious sponsor was Atlassian’s Mike Cannon-Brookes, and JotSpot’s Joe Kraus showed up, too…

  7. I think you are quite correct Robert, this accelerates their plans around office 2.0 and small business services, while Microsoft is still caught (in the headlights) between their shareholders and innovators. Google knows this and is maximising it’s disruptive forces whilst Microsoft is weakest with it’s imminent launches of both Vista and Desktop Office products.

    regards
    Al

  8. I think you are quite correct Robert, this accelerates their plans around office 2.0 and small business services, while Microsoft is still caught (in the headlights) between their shareholders and innovators. Google knows this and is maximising it’s disruptive forces whilst Microsoft is weakest with it’s imminent launches of both Vista and Desktop Office products.

    regards
    Al

  9. An interesting detail which leaves me wondering about the next steps is this…

    A while back I got on the list for an early copy of the _locally installable_ jotspot beta. It was packaged within a VMware image, done very nicely. It was the first Windows demo product I had seen packaged this way, and it loaded itself up and ran just fine on an old win2K server.

    Does that make anybody else wonder what else might be possible with this acquisition?

  10. An interesting detail which leaves me wondering about the next steps is this…

    A while back I got on the list for an early copy of the _locally installable_ jotspot beta. It was packaged within a VMware image, done very nicely. It was the first Windows demo product I had seen packaged this way, and it loaded itself up and ran just fine on an old win2K server.

    Does that make anybody else wonder what else might be possible with this acquisition?

  11. I have a very very small business and i have started using more and more of Google’s little tools and gotta say they are great. Good purchase IMHO and it will be interesting to see what they have in store for us.

  12. I have a very very small business and i have started using more and more of Google’s little tools and gotta say they are great. Good purchase IMHO and it will be interesting to see what they have in store for us.

  13. hmmm.
    let me count the code bases now…
    One to run their online services, probably in a large scale VMware environment.

    And maybe even the SAME codebase distributed as a _locally installable product_ also within a VMware environment, available almost immediately for any target platform that VMware runs on.

    Can you say instant platform independence?
    How strategically killer is _that_ move?

  14. hmmm.
    let me count the code bases now…
    One to run their online services, probably in a large scale VMware environment.

    And maybe even the SAME codebase distributed as a _locally installable product_ also within a VMware environment, available almost immediately for any target platform that VMware runs on.

    Can you say instant platform independence?
    How strategically killer is _that_ move?

  15. This was extremely informative and helpful. And I totally dig how they code their projects, i.e. Aquaman, Superman, Wonder Woman, etc.

  16. This was extremely informative and helpful. And I totally dig how they code their projects, i.e. Aquaman, Superman, Wonder Woman, etc.

  17. […] Not long after making big news by purchasing YouTube for $1.6 billion, it was announced today that Google has acquired JotSpot (the price was not disclosed this time around). The news is already making a big splash around the web: it’s been all over Techmeme today, and of course Robert Scoble has something to say about it. […]

  18. What the hell are Google’s gazillion phDs doing that all the company can do is buy other companies? When’s the last time any of their vaunted phDs actually DID anything? Seems that all they are are just props to say, “Look at how smart we are!!” Reminds me of Enron.

  19. What the hell are Google’s gazillion phDs doing that all the company can do is buy other companies? When’s the last time any of their vaunted phDs actually DID anything? Seems that all they are are just props to say, “Look at how smart we are!!” Reminds me of Enron.

  20. I have to wonder why them over socialtext which seems to have a more mature product and already has pretty good Enterprise acceptance.

  21. I have to wonder why them over socialtext which seems to have a more mature product and already has pretty good Enterprise acceptance.

  22. Scoble, I don’t know if Google HAS a NIS.

    Just to echo Dimitar – check out Google’s acquisitions.

    I’d go so far as to say that MOST of Google’s interesting products over the past couple years have come squarely from acquisition and re-branding. Reporters often don’t make the connection between Google purchasing a company, and then rebranding it and giving it away for free.

    I do wonder what all their employees are doing, sometimes.

  23. Scoble, I don’t know if Google HAS a NIS.

    Just to echo Dimitar – check out Google’s acquisitions.

    I’d go so far as to say that MOST of Google’s interesting products over the past couple years have come squarely from acquisition and re-branding. Reporters often don’t make the connection between Google purchasing a company, and then rebranding it and giving it away for free.

    I do wonder what all their employees are doing, sometimes.

  24. From wall street’s perspective getting rid of the not invented here syndrome is great.

    But there are some other things to consider

    1) All successfull tech companies are based on stuff that came from inside. Nobody has been (yet) able to build a successful tech org starting with a load of cash.

    2) Its very dangerous to lose the coolness in the developer and college grad world. The only in-house star – search – is not something that lends itself to job marketing. How much can you sell a ‘search dev position’ to a group of PhDs? (MSFT has the research org that probably has more ‘known cool stuff’ going on than at goog corp)

    3) System integration is at least 100x harder than it appears. Google would like the new acquisitions to blend in with its own apps seamlessly. (The current google appss themlselves arent exactly integrated with each other.) Users would also have high expectations of a smooth integrates set of applications. A slip up can make the new purchase meaningless.

  25. From wall street’s perspective getting rid of the not invented here syndrome is great.

    But there are some other things to consider

    1) All successfull tech companies are based on stuff that came from inside. Nobody has been (yet) able to build a successful tech org starting with a load of cash.

    2) Its very dangerous to lose the coolness in the developer and college grad world. The only in-house star – search – is not something that lends itself to job marketing. How much can you sell a ‘search dev position’ to a group of PhDs? (MSFT has the research org that probably has more ‘known cool stuff’ going on than at goog corp)

    3) System integration is at least 100x harder than it appears. Google would like the new acquisitions to blend in with its own apps seamlessly. (The current google appss themlselves arent exactly integrated with each other.) Users would also have high expectations of a smooth integrates set of applications. A slip up can make the new purchase meaningless.

  26. […] JotSpot, one of the leaders in the Wiki space, was sold to Google. This was covered on a wide variety of blogs, including Scobleizer, Mashable, TechCrunch, and A VC. I was actually very surprised to hear this one- having watched the video on the ScobleShow where Joe Kraus talked a bit about his vision of creating “do-it-yourself” applications. Having founded Excite, I was guessing Joe wanted to build JotSpot into something large himself- but I guess the funding & possibility of almost limitless resources proved tough to pass-up. Here’s an interesting podcast for you to listen to. Congratulations to the JotSpot team nonetheless! […]

  27. If I was the CEO of Google

    Google is on a roll. Lots of folks have posted on the JotSpot takeover. Zoli is well worth reading on this.  CNET quotes Ross Mayfield of Socialtext who has blogged on it here.
    This is another great validation of the category we helped start
    Nicholas …