Steve Safran has an interesting article on podcast math and talks about various metrics that podcasting and videoblogging content owners use to measure the size and engagement of their audiences.
I’m trying to come up with new ways to measure audience that goes way beyond whether someone downloaded my content to their machine. I have tens of gigabytes loaded here that I haven’t watched or listened to, and I bet I’m not the only one.
I’d rather go with engagement than just downloads. I believe advertisers will eventually get wiser and pay for audiences that’ll do things, not just download files with an automated client.
Anyway, most people don’t care about this, but anyone who makes content sure better be engaged on this issue cause it’s where the money will come by 2010.