Kathy Sierra is one of my favorite writers and her post on why Web 2.0 is more than a buzzword is a good place to start.
I’ve been getting more email lately from people asking how they could make their blog better (which, translated, means, “how do I get more traffic?”)
Well, go and study what Kathy is doing. Some things I’ve gleaned.
1) She uses great graphics that hook readers into checking out the article (I saw her post in my feed list on Google Reader, and getting me to stop hitting “J” — which goes to the next post — is something very few bloggers do).
2) She uses typography in a way no other blogger does. She emphasizes things with italics, bold, and underlines. I think I’ll start playing with those in my own writing.
3) She joins in an already existing conversation and adds to it. She doesn’t always try to start a new conversation. Joining in a conversation that’s already going means you already know that people are interested in what you’re talking about and at least you can post on people’s comments and use trackbacks and links to get people to check out what you have to say.
I love her little dig at my blog evangelism at the top of her page, too.