Stowe Boyd speaks out against social media press releases and other lame ideas. He’s right. I hate that idea too. Just give us a damn demo of your product and tell us about it. That’s why I usually do two videos with companies: one’s an interview, usually about 30 minutes or so (sorry Loren, it’s long, but then if you want the facts about a new product, you gotta spend some time) and the other is a demo, hopefully about five minutes or so.
I really don’t get why society needs a stupid press release. Oh, OK, I guess we need to pre-write stories for bloggers and journalists since they can’t write their own opinions or reports down, right? Sigh.
Why not use a blog? I have no idea. Oh, I remember Jonathan Schwartz telling me that there’s government rules that says he has to send stuff to major newspapers in a press release done by one of the major press release firms. I should have asked him that on camera.