Note to Oracle: not me

Hey, I’m an egotistical baaahhhhsssttttaaarrrdddd. My business relies on getting invites to companies to video the latest cool stuff. Thanks to Oracle’s Justin Kestelyn for working to get me an invite.

But if I really was honest with Oracle I’d tell them not to invite asshats like me. That’s not how you’ll really get noticed on the Internet. First of all, I don’t have credibility with the audiences that you really want to reach. When was the last time I’ve been inside a data center?

Second. If you really want to change a company’s PR, start at the bottom of the stack. Find the bloggers we don’t yet know who are writing about Oracle. Go for diversity. Link, link, link often! Bring them in to meet Larry Ellison and your management teams. But even better, let them talk with the engineers building your products.

Let them video, audio, blog, MySpace, wiki, Twitter — whatever they want. But, resist the big-company PR impulse to only invite those who are perceived to be at the top of the A list. You’ll add value by discovering unknown people and bringing them in. Oh, and if you’d like me along to video too, I’ll be happy to show up.

Comments

  1. Hey, you have to do both, right?

    You need that invitation because there are some interesting things going on here – and not just for the data center. I’ll keep you posted.

  2. Hey, you have to do both, right?

    You need that invitation because there are some interesting things going on here – and not just for the data center. I’ll keep you posted.

  3. Of course! But I keep hearing big companies only inviting someone with big audiences. I think that’s a mistake. Plus, I listen (and link to) people who have micro audiences, but actually are more influential than I am. Of course I hope you invite me, but you’ll get more good feelings and notice by inviting lots of undiscovered bloggers too.

  4. Of course! But I keep hearing big companies only inviting someone with big audiences. I think that’s a mistake. Plus, I listen (and link to) people who have micro audiences, but actually are more influential than I am. Of course I hope you invite me, but you’ll get more good feelings and notice by inviting lots of undiscovered bloggers too.

  5. I have a pending patent, not yet in the DB because it’s 3 months old, that Oracle would crap their pants for, if it is approved.

    But I won’t get into that here.

    http://kakaostats.com/usum.php?u=960311

    Scoble, please do a story on the folding@home project to fight cancer. These are my personal PS3 stats, and I have been fighting cancer with Stanford U for a couple months now. I would have done it sooner, since I got my PS3 last fall, but the update only came out a couple months back.

    Protien folding is largely misunderstood, so everybody leave your PS3’s on an burn some electricity for science!

  6. I have a pending patent, not yet in the DB because it’s 3 months old, that Oracle would crap their pants for, if it is approved.

    But I won’t get into that here.

    http://kakaostats.com/usum.php?u=960311

    Scoble, please do a story on the folding@home project to fight cancer. These are my personal PS3 stats, and I have been fighting cancer with Stanford U for a couple months now. I would have done it sooner, since I got my PS3 last fall, but the update only came out a couple months back.

    Protien folding is largely misunderstood, so everybody leave your PS3’s on an burn some electricity for science!

  7. Also, you said so much about 2nd life. I expect a HUGE story about the PS @home debut. It looks about 10 billion times better than 2nd life.

  8. Also, you said so much about 2nd life. I expect a HUGE story about the PS @home debut. It looks about 10 billion times better than 2nd life.

  9. Can you clarify Robert – have you actually received an invite? According to Justin’s blog, it’s a work in progress.

    As to your ‘asshat’ reference, some of us remember the Shai Agassi shoot with some amusement.

    Larry E’s charming in person and always great interview value. I’d really try and go for it. I’ve got a list of questions if you want them -:)

  10. Can you clarify Robert – have you actually received an invite? According to Justin’s blog, it’s a work in progress.

    As to your ‘asshat’ reference, some of us remember the Shai Agassi shoot with some amusement.

    Larry E’s charming in person and always great interview value. I’d really try and go for it. I’ve got a list of questions if you want them -:)