I was just reading catching up on feed reading (I read 31,000 items a month so you don’t have to) and see that Microsoft’s Mich Mathews (she runs marketing at Microsoft) admits to making a “happy mistake” that went viral. Ahh, that’s why you need to try lots of weird things!
On page two of my link blog you’ll find this item by Jeff Jarvis. Talking about Andrew Keen and his new book. I’m going to debate Keen a couple of times in the next few weeks. Why? Cause I think he’s brilliant. Let’s go through the strategy:
1) Piss off all the “amateurs” by saying shit about them in your book. Of course they’ll link. We’re suckers for that. Aside: hi Nick Denton of Gawker Media!
2) Take the side of journalists who are getting laid off in droves. Of course they’ll write about your book. They are suckers for that.
3) Get invited to speak on a bunch of panels. There’s nothing more exciting than a fight on a panel. I know, I was involved in a panel that devolved into a fight just a week ago. Everyone thought it was a great panel, maybe even the best of the conference.
4) Laugh all the way to the bank.
It’s brilliant I tell you. Oh, I agree with Jeff that it’s not a very good book but it sure appeals to a lot of people.
Me? I’m just a sucker for going along with this game.
There’s dozens of other interesting things on my link blog including the top 10 photo widgets, Guy Kawasaki with proof that bloggers are egotists (who knew?), Chris Messina with a bunch of ideas for Mozilla Foundation, new Zune detail leaks.