Damn, Microsoft just smacked down $6 billion for online advertising firm aQuantive Inc. says MSNBC. Paying a hefty premium, too. More on Google News for aQuantive. This is a firm that builds ads and marketing for companies. We know there’s a lot more money that’ll come into this market over the next few years. I wonder what else is up Microsoft’s sleeve now? They need to buy some audiences, the best audiences aren’t under Microsoft’s brands anymore. This helps keep Microsoft in the relationship game with advertisers, but not sure it really shows a good strategy yet. It sure would be fun to be a fly in the wall inside Ballmer’s office right now. What do you think?
As Startup Liaison for Rackspace, the Open Cloud Computing Company, Scoble travels the world looking for what's happening on the bleeding edge of technology for Rackspace's startup program. He's interviewed thousands of executives and technology innovators and reports what he learns in books ("The Age of Context," a book coauthored with Forbes author Shel Israel, has been released at http://amzn.to/AgeOfContext ), YouTube, and many social media sites where he's followed by millions of people. Best place to watch me is on Facebook at http://www.facebook.com/RobertScoble View all posts by Robert Scoble