Hmmm, Facebook: a new kind of press release

Patrick tries out MockDock.com on his iPhone

PR people pay attention.

I don’t answer email anymore. Too much of it.

But there’s one thing that gets passed to my Nokia phone: Facebook wall messages.

Anyone around me knows that occassionally my phone goes “beep, beep.” That’s Facebook (I only pass wall messages onto my phone via SMS).

Today we were walking around Babies R Us in Colma (buying baby stuff) and my phone went “beep, beep.” It was a Facebook message from Frank Roche. If you’re on my Facebook profile you can see it.

It says “Cool new iPhone app: Mock Dock http://mockdock.com.”

I quickly turn to Patrick, say “try this out.” He tried it out and says “it’s cool.” I took a picture of Patrick using it and it, indeed, is cool. It’ll be the first thing I put on my iPhone when I get my own.

It’s a Web page that adds a ton of cool Web apps to your iPhone.

And now we have a new way for PR people to let me know about their apps. Write it on the wall please. Facebook: the new press release.

Oh, and you now know how to get my phone to go “beep, beep” too.

UPDATE: It’s 10:16 p.m., my phone just beeped so I headed over to Facebook to see what was just posted. Well, Otto Radke just posted on my Facebook wall: “if you liked mockdock.com checkout mojits.com. I prefer that over mockdock.com.”

I’m already starting to be trained like a pavlovian dog. Beep beep brings good stuff. Mojits rocks.

Published by

Robert Scoble

As Startup Liaison for Rackspace, the Open Cloud Computing Company, Scoble travels the world looking for what's happening on the bleeding edge of technology for Rackspace's startup program. He's interviewed thousands of executives and technology innovators and reports what he learns in books ("The Age of Context," a book coauthored with Forbes author Shel Israel, has been released at http://amzn.to/AgeOfContext ), YouTube, and many social media sites where he's followed by millions of people. Best place to watch me is on Facebook at http://www.facebook.com/RobertScoble

Comments

  1. Robert Scoble Asks, “Is Facebook the New Press Re

    Robert Scoble recently asked whether or not Facebook may represent a new kind of press release.

    Let me answer this for you.

    No. Facebook is not the next template for press releases, no more than Pownce, Twitter, and Jaiku collectively represent…

  2. Robert, thanks very much for trying out Mock Dock and giving it a nod. Especially cool that you and Patrick tried it out in Babies R Us. You have boundless energy.

    Just a quick update: As a result of the traffic your story generated, Mock Dock (http://mockdock.com)has thousands of registered users…and that number is going up by several hundred per hour. Plus, Charlie Chambers, the developer, is implementing improvements on the fly, so it’s better today than yesterday. That will go on all week. It’s a collaborative effort.

    Thanks again. P.S. No PR guy here, by the way. Charlie is a friend of mine. Just thought it was a cool idea and fun to get the word out. I appreciate that you looked. Rock on, man!

  3. Robert, thanks very much for trying out Mock Dock and giving it a nod. Especially cool that you and Patrick tried it out in Babies R Us. You have boundless energy.

    Just a quick update: As a result of the traffic your story generated, Mock Dock (http://mockdock.com)has thousands of registered users…and that number is going up by several hundred per hour. Plus, Charlie Chambers, the developer, is implementing improvements on the fly, so it’s better today than yesterday. That will go on all week. It’s a collaborative effort.

    Thanks again. P.S. No PR guy here, by the way. Charlie is a friend of mine. Just thought it was a cool idea and fun to get the word out. I appreciate that you looked. Rock on, man!

  4. Robert, I guess you have enough business to NOT read email. Sounds nice. If you are not careful, one day, people will realize that since ‘the flow is too high’ they will stop trying to communicate with you. Saying that you get too much email (I’m asuming you are not talking about spam) that you can’t (won’t) read sounds like you are a snob and can care less about others. I understand how technology is changing and yes, there may major shifts in how we communicate. But by publicly stating that you just don’t read it sounds kinda bad. Sorry , thats just my opinion.

  5. Robert, I guess you have enough business to NOT read email. Sounds nice. If you are not careful, one day, people will realize that since ‘the flow is too high’ they will stop trying to communicate with you. Saying that you get too much email (I’m asuming you are not talking about spam) that you can’t (won’t) read sounds like you are a snob and can care less about others. I understand how technology is changing and yes, there may major shifts in how we communicate. But by publicly stating that you just don’t read it sounds kinda bad. Sorry , thats just my opinion.

  6. Paul: I read all my email. I don’t have time to answer it all, though. I’m in a weird situation, have tens of thousands of people here every day. It generates a LOT of email.

  7. Paul: I read all my email. I don’t have time to answer it all, though. I’m in a weird situation, have tens of thousands of people here every day. It generates a LOT of email.

  8. Mark,

    As a computer scientist myself, I thank you for that wonderful link. I especially like the part about how long it takes to answer a fax :>

    Paul

  9. Mark,

    As a computer scientist myself, I thank you for that wonderful link. I especially like the part about how long it takes to answer a fax :>

    Paul

  10. […] “It’s Not a Lecture” has a terrific posting on  Robert Scoble’s decision to ignore email pitches and pay attention to Facebook pitches instead.  The lines are becoming […]

  11. Conversations seem to become stagnant as we develop deeper information overload problems. We stop seeking new information as we try to deal with the information we already receive. If this softwear frees me up to continue finding new and better conversations, then perhaps it is wort a try. If on the other hand it becomes another time consuming attention grabber requiring continuos grooming, why bother?

  12. Conversations seem to become stagnant as we develop deeper information overload problems. We stop seeking new information as we try to deal with the information we already receive. If this softwear frees me up to continue finding new and better conversations, then perhaps it is wort a try. If on the other hand it becomes another time consuming attention grabber requiring continuos grooming, why bother?