Micromedia

The last couple of days have been interesting.

Thursday ended with an interesting dinner with Google’s PR team and my old boss, Vic Gundotra, who now is an executive at Google.

At the dinner he announced that Google was “gearing up” for releasing a raft of open technologies which would be gifted to Web developers. Much like Google Gears is. Dan Farber was at the dinner too and wrote up a lengthy post on the details and what this all means.

But, this post isn’t named “Micromedia” for nothing.

Here’s a bunch of short videos (since so many of you claim you like short videos) for you to watch.

Earlier this week we went to the CTIA show and met several cool companies (many more to come next week, these are just the first three).

1. Utterz. I tried to hate it at first. Do we really need something else to come along that looks like a blog but that lets you call your blog with your cell phone and leave some audio there? Do we need another Twitter competitor? Turns out we do, and I underestimated this service. Eric Rice slapped me over on Twitter several times for that. I redeemed myself by interviewing one of Utterz’ founders. I’ll call Utterz a “micromedia community service” for now until I have a chance to drink some great wine and come up with a better name. Five minutes long.
2. I get too focused on Silicon Valley’s tech hipness, but Edioma has a fun service that helps Spanish-speaking people learn English. Larry Upton, an executive there, tells me why that matters and gives me a demo. Five minutes.
3. I’m preparing to go to Paris in December with Milan and Maryam for the LeWeb3 Conference. So, anyone who shows me cool travel services will catch my attention. WorldMate is such a service and Eyran Blumberg, VP there, showed me how the service might help me out on my travels. Seven minutes long.

But those are my official “ScobleShow” things. How about over on my Kyte.tv channel?

1. Milan Scoble smiling at his older half brother Patrick. Hey, that brightens my day, hope it does you too.
2. Facebook, on November 6, will announce Social Ads — the AllFacebook Blog has the details. Here’s my thoughts on what those will be.
3. Last night, after I picked Patrick up in Santa Rosa (Patrick lives with his mom up in Petaluma, which is across the Golden Gate Bridge) we talked about what we were going to do on the way home: pick up our copy of Leopard.
4. Patrick celebrates getting to level 70 in World of Warcraft. I have no idea what he is saying anymore. I need a parent’s guide to WoW.
5. Here’s what it looks like inside the San Francisco Apple Store last night buying Leopard. Of course getting INTO the Apple store should have counted for hazard pay — we had to cross through thousands of bicycle riders who were doing the usual “Critical Mass” protest against cars by riding their bikes through traffic and generally causing mayhem.
6. At the Apple store last night Loic Le Meur was there too (founder of Seesmic). So I get him on video inside the Apple store.

All those videos were done using my Nokia N95 cell phone. I love that thing and Kyte.tv’s service, because I can get video to you within minutes of me filming it.

Anyway, after we got home we switched to Seesmic and installed Leopard.

1. Loading OSX Leopard. “Goodbye Tiger,” Patrick says. We also talked about how we met Lynn Fox, director of PR at Apple.
2. Leopard almost finished installing (it took Patrick about 45 minutes).
3. Patrick’s first boot into Leopard.
4. “A reflection on the freaking dock,” Patrick says in his first impression of Leopard.
5. A really cool feature is Webclips. You can highlight a piece of a Web page and then make a widget out of it. Patrick demonstrates. Milan cries. Heh.
6. @geraldb28 Twittered us last night and said “wannt do some screen sharing?” This video is what resulted.

What’s really fun is that on Seesmic, Utterz, and Kyte there’s TONS of micromedia being produced.

Will anyone watch? Wrong question: for most of this it’s about the conversation that happens and the communication we can do with each other.

I got a TV station in my pocket. What are you going to do with yours?

Published by

Robert Scoble

As Startup Liaison for Rackspace, the Open Cloud Computing Company, Scoble travels the world looking for what's happening on the bleeding edge of technology for Rackspace's startup program. He's interviewed thousands of executives and technology innovators and reports what he learns in books ("The Age of Context," a book coauthored with Forbes author Shel Israel, has been released at http://amzn.to/AgeOfContext ), YouTube, and many social media sites where he's followed by millions of people. Best place to watch me is on Facebook at http://www.facebook.com/RobertScoble

Comments

  1. I know there is a meme and a half about the segmentation that is inherent in the above post… You basically try out new services for a living. I try them out as well, but because unlike what you stated the other day in a tweet, I think the best way to learn something is by experience, not a video (whether long or short). The videos may add shading and additional perspective, but you still need to try something to *know* how it fits in the puzzle.

    Back to what I was trying to get at: a list of links crossing six channels?
    1. Blog
    2. Utterz
    3. Podtech embeded on a blog (x3)
    5. Kyte (x8)
    6. Seesmic (x6)

    You are your own brand, and as Eric Rice stated “Standardize your brand. It can adapt to any medium.” in a Jaiku re: podcastinghttp://tinyurl.com/yt8b9f Still, across those properties, I don’t feel a 100% consistent brand, and you’re a pro at what you do. I am confident people like me suffer even greater by such a fragmented presence.

  2. I know there is a meme and a half about the segmentation that is inherent in the above post… You basically try out new services for a living. I try them out as well, but because unlike what you stated the other day in a tweet, I think the best way to learn something is by experience, not a video (whether long or short). The videos may add shading and additional perspective, but you still need to try something to *know* how it fits in the puzzle.

    Back to what I was trying to get at: a list of links crossing six channels?
    1. Blog
    2. Utterz
    3. Podtech embeded on a blog (x3)
    5. Kyte (x8)
    6. Seesmic (x6)

    You are your own brand, and as Eric Rice stated “Standardize your brand. It can adapt to any medium.” in a Jaiku re: podcastinghttp://tinyurl.com/yt8b9f Still, across those properties, I don’t feel a 100% consistent brand, and you’re a pro at what you do. I am confident people like me suffer even greater by such a fragmented presence.

  3. you’re getting micromedia totally right.

    it’s not about mass media, it’s the fine little things that count for each of us.

    I know it’s a “tired” term already, but… long tail all the way.

    findability.

  4. you’re getting micromedia totally right.

    it’s not about mass media, it’s the fine little things that count for each of us.

    I know it’s a “tired” term already, but… long tail all the way.

    findability.

  5. Hey Scoble – a few months ago you were pretty negative on the N95 and very pro-iPhone. I noticed that you’re still using it – what changed? Or did nothing change? Any new thoughts on the N95?

  6. Hey Scoble – a few months ago you were pretty negative on the N95 and very pro-iPhone. I noticed that you’re still using it – what changed? Or did nothing change? Any new thoughts on the N95?

  7. A special day is coming up on my blog and in the blogosphere. Bloggers are set to blog for peace November 7, 2007.

    I invite you to join me – and a cast of incredible bloggers – as we mark our world with a promise of peace. Bloggers from around the world including 30 countries (and counting)and nearly every state in the United States will participate in BlogBlast for Peace.I hope you will participate in this growing phenomenon.
    Your blog. One post. One day.
    How To Get Your Peace Globe
    Thank you,
    Mimi Lenox

  8. A special day is coming up on my blog and in the blogosphere. Bloggers are set to blog for peace November 7, 2007.

    I invite you to join me – and a cast of incredible bloggers – as we mark our world with a promise of peace. Bloggers from around the world including 30 countries (and counting)and nearly every state in the United States will participate in BlogBlast for Peace.I hope you will participate in this growing phenomenon.
    Your blog. One post. One day.
    How To Get Your Peace Globe
    Thank you,
    Mimi Lenox

  9. Robert, I really appreciate the shorter video clips you have been doing lately! Both Rocky’s short versions on PodTech as well as your Kyte.tv clips. I didn’t chime in yesterday, but I have to admit that the 40, 50, 60+ minute long videos are just too long for me most of the time. I have watched quite a few of your PodTech videos in the past, and have found them very interesting, deep and informative. My problem is that I work a full time job, commute 2-3 hrs a day, have a family, and a home to maintain. I very rarely have the time to sit down and watch a 40+ minute video uninterrupted. I also spend my lunch time and short periods of down time at work keeping up with my RSS feeds. I find that I almost always have time to watch a short 5 or even 10 minute clip, but may never have the time watch a 40+ minute video.

    I really think the shorter format is the way to go. I believe you will be able to serve a broader audience with time constraints similar to mine. I also believe there is still a market and need for the longer videos when the topic warrants, but condensed versions of those would be a definite must.

    In one of your videos above you were talking about what you thought Facebook’s new social advertising might be all about. I’m wondering if PodTech could capitalize on this new feature by providing a widget with short video clips that could be added to your profile. It could be designed to only feed clips that fit the user’s interests based on their profile content or user configurable to feed topics of interest to each user. Think of all the advertising you could sell that would display along with the content, or would be the content.

  10. Robert, I really appreciate the shorter video clips you have been doing lately! Both Rocky’s short versions on PodTech as well as your Kyte.tv clips. I didn’t chime in yesterday, but I have to admit that the 40, 50, 60+ minute long videos are just too long for me most of the time. I have watched quite a few of your PodTech videos in the past, and have found them very interesting, deep and informative. My problem is that I work a full time job, commute 2-3 hrs a day, have a family, and a home to maintain. I very rarely have the time to sit down and watch a 40+ minute video uninterrupted. I also spend my lunch time and short periods of down time at work keeping up with my RSS feeds. I find that I almost always have time to watch a short 5 or even 10 minute clip, but may never have the time watch a 40+ minute video.

    I really think the shorter format is the way to go. I believe you will be able to serve a broader audience with time constraints similar to mine. I also believe there is still a market and need for the longer videos when the topic warrants, but condensed versions of those would be a definite must.

    In one of your videos above you were talking about what you thought Facebook’s new social advertising might be all about. I’m wondering if PodTech could capitalize on this new feature by providing a widget with short video clips that could be added to your profile. It could be designed to only feed clips that fit the user’s interests based on their profile content or user configurable to feed topics of interest to each user. Think of all the advertising you could sell that would display along with the content, or would be the content.

  11. Hi, Scoble. I came here via Jeremiah via somebody at Utterz. Glad to hear you’re rethinking Utterz, but that’s not really why I’m commenting.

    I’m actually commenting because of the WoW. Congrats to Patrick on dinging 70. Has he got his flying mount yet?

    (Also, you are making me homesick with your video–that’s my old hood in San Francisco, I think. It looks like Civic Center? But I digress…)

    WoW. If you have any questions about WoW as a parent, or as a platform for quality family time, I would be glad to answer them. I play WoW with my father, my sisters, my brothers and brothers-in-law, my cousin, and my out-of-state friends, and I’m here to attest that it’s as much a social network as any other web application. :) I actually only play one or two times a week, and usually it’s a scheduled run with a family member, but it’s how we handle those tricky long-distance birthday parties or family celebrations when we can’t actually be in the same state. If you decide to play with Patrick, it can be excellent bonding time for both of you, as well as a way to work cooperatively.

    Anyways, congrats again to Patrick. I’m only level 67.

  12. Hi, Scoble. I came here via Jeremiah via somebody at Utterz. Glad to hear you’re rethinking Utterz, but that’s not really why I’m commenting.

    I’m actually commenting because of the WoW. Congrats to Patrick on dinging 70. Has he got his flying mount yet?

    (Also, you are making me homesick with your video–that’s my old hood in San Francisco, I think. It looks like Civic Center? But I digress…)

    WoW. If you have any questions about WoW as a parent, or as a platform for quality family time, I would be glad to answer them. I play WoW with my father, my sisters, my brothers and brothers-in-law, my cousin, and my out-of-state friends, and I’m here to attest that it’s as much a social network as any other web application. :) I actually only play one or two times a week, and usually it’s a scheduled run with a family member, but it’s how we handle those tricky long-distance birthday parties or family celebrations when we can’t actually be in the same state. If you decide to play with Patrick, it can be excellent bonding time for both of you, as well as a way to work cooperatively.

    Anyways, congrats again to Patrick. I’m only level 67.

  13. Awwww, man, I should try Druid sometime. It seems to be the class to play when you want to play all the classes. Is Patrick Horde or Alliance? I won’t think less of him if he’s Alliance–I haven’t been able to turn my family from being Alliance yet either. :)

  14. Awwww, man, I should try Druid sometime. It seems to be the class to play when you want to play all the classes. Is Patrick Horde or Alliance? I won’t think less of him if he’s Alliance–I haven’t been able to turn my family from being Alliance yet either. :)

  15. What a great video of Milan and Patrick! It made me smile.

    BTW, my husband said he met you at CTIA. He was with the group from Austin (with Edioma). His name is Erin Defosse. He’s the Director of the Wireless Incubator here in Austin.

  16. What a great video of Milan and Patrick! It made me smile.

    BTW, my husband said he met you at CTIA. He was with the group from Austin (with Edioma). His name is Erin Defosse. He’s the Director of the Wireless Incubator here in Austin.