PayPerPost rebrands and goes after social media starfish advertising

PayPerPost is the company that Mike Arrington founder of TechCrunch (and me) love to hate. But today there’s reports that they are rebranding the advertising network to “izea.”

They are focusing less on gaming Google (since Google has rejiggered page rank anyway to penalize pay-per-link streams) and more on being an advertising agency for the social media starfish.

Wonderful. But here’s the rub: I expect Facebook or Google to start sharing revenues with bloggers and social media freaks like me in a new way. Real soon now.

Since Google’s ad salespeople are going to get the brands I like and trust (like BMW, Procter and Gamble, etc) I’m far more likely to go with an ad network from them or Facebook than one that wants me to peddle stuff I’ve never heard of.

Translation: Ted’s company is interesting to watch cause he pisses off lots of A listers but I’m still not sure he’s really going to build something disruptive. A company doesn’t change its name if it’s loved.

Comments

  1. wow, seems to me that they’re going from a great name to a confusing one. I figured the controversy around them was limited to the “techo chamber”. Either the negative press is a larger problem than I thought, or they really are just creating a larger brand under which to place their multiple products/properties.

  2. wow, seems to me that they’re going from a great name to a confusing one. I figured the controversy around them was limited to the “techo chamber”. Either the negative press is a larger problem than I thought, or they really are just creating a larger brand under which to place their multiple products/properties.

  3. Robert,
    With over 80,000 bloggers and 11,000 advertisers (including Fortune 500 companies) in our family changing the name of the parent company was a difficult decision. While we may not be loved by all A-Listers, I do feel we have a strong connection with the bloggers we serve. The name change may be hard for some of our long term supporters, but this is the right thing long term. PayPerPost.com will remain our flagship product, it just won’t be the name of the parent organization.

    The name change itself is by no means disruptive, however it does provide a framework that will allow us to innovate by offering new services that don’t necessarily belong under the PayPerPost brand.

    I do believe that when it launched PPP was a disruptor. I think our newest innovation (codenamed Argus) will achieve much of the same success when it is released to the public.

  4. Robert,
    With over 80,000 bloggers and 11,000 advertisers (including Fortune 500 companies) in our family changing the name of the parent company was a difficult decision. While we may not be loved by all A-Listers, I do feel we have a strong connection with the bloggers we serve. The name change may be hard for some of our long term supporters, but this is the right thing long term. PayPerPost.com will remain our flagship product, it just won’t be the name of the parent organization.

    The name change itself is by no means disruptive, however it does provide a framework that will allow us to innovate by offering new services that don’t necessarily belong under the PayPerPost brand.

    I do believe that when it launched PPP was a disruptor. I think our newest innovation (codenamed Argus) will achieve much of the same success when it is released to the public.

  5. Ted: If PPP didn’t have a negative connotation, why would you change it? Why not just add other ‘innovations’ to your brand, with different names. I’m completely confused as to why you would do this, if not to remove a negative perception?

  6. Ted: If PPP didn’t have a negative connotation, why would you change it? Why not just add other ‘innovations’ to your brand, with different names. I’m completely confused as to why you would do this, if not to remove a negative perception?

  7. Tanya : The name itself is too limiting. The name PayPerPost clearly described the business when we started but confines us long term. I am not saying PPP doesn’t have a negative connotation for some bloggers, but that is not the driver behind this change. Were it the driver we would change PayPerPost.com to Izea.com and that is not the case. PayPerPost.com will continue to operate as it is under the IZEA umbrella.

  8. Tanya : The name itself is too limiting. The name PayPerPost clearly described the business when we started but confines us long term. I am not saying PPP doesn’t have a negative connotation for some bloggers, but that is not the driver behind this change. Were it the driver we would change PayPerPost.com to Izea.com and that is not the case. PayPerPost.com will continue to operate as it is under the IZEA umbrella.

  9. I think it was a good move from Ted and for PayPerPost the rebranding of the umbrella company needed to come sooner rather than later. However, this being said im not too sure about the branding itself. It all seems very web2.0 and tacky. There is no iconic imaging. Prob need a better graphic designer Ted.

  10. I think it was a good move from Ted and for PayPerPost the rebranding of the umbrella company needed to come sooner rather than later. However, this being said im not too sure about the branding itself. It all seems very web2.0 and tacky. There is no iconic imaging. Prob need a better graphic designer Ted.

  11. I met with the folks from Izea last week. Izea is everything that PayPerPost should have been. I’m sure Arrington still won’t be satisfied, but I think there are certain aspects of Izea platform that aren’t evil and are worth visiting – most notably, their blogger empowerment tools (a place where brands can post content that bloggers and other social media users can use as a resource for information, embeddable content and more).

    I’m not saying that this is a perfect or ideal platform, but it’s worth a good long look.

  12. I met with the folks from Izea last week. Izea is everything that PayPerPost should have been. I’m sure Arrington still won’t be satisfied, but I think there are certain aspects of Izea platform that aren’t evil and are worth visiting – most notably, their blogger empowerment tools (a place where brands can post content that bloggers and other social media users can use as a resource for information, embeddable content and more).

    I’m not saying that this is a perfect or ideal platform, but it’s worth a good long look.

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