The "David's" in the war over social TV: Miso and Starling

The other day I introduced you to Comcast’s Tunerfish. Comcast has lots of advantages due to its branding and market presence. But there’s a little startup that got there first and is, in my experience, doing a better job: Miso. Here you meet Miso’s CEO, Somrat Niyogi. You’ll find him very passionate about TV. Will he win? Well, this is a disruptive area and startups tend to do better than more established companies when disruption is happening.

Oh, and if you haven’t had enough social TV, in Israel I met with the founder, Kevin Slavin, of Starling, who also has a unique perspective on this new world, although he hasn’t shipped yet and Miso has. Which one do you think will win?

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Robert Scoble

As Startup Liaison for Rackspace, the Open Cloud Computing Company, Scoble travels the world looking for what's happening on the bleeding edge of technology for Rackspace's startup program. He's interviewed thousands of executives and technology innovators and reports what he learns in books ("The Age of Context," a book coauthored with Forbes author Shel Israel, has been released at http://amzn.to/AgeOfContext ), YouTube, and many social media sites where he's followed by millions of people. Best place to watch me is on Facebook at http://www.facebook.com/RobertScoble

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