Behind the badge system TheNextWeb uses (plus, they get funded!)

Badgeville is a badge system for web publishers. What the heck is that? Well, it’s a way for publishers, like TheNextWeb.com, to reward their users for participating on their site. Here I learn more about the gamification system they are building and understand how they are looking to help web publishers get more engagement in their communities.

They also just announced a $2.5 million series A funding round. Shows investors are pretty excited about these kinds of gamification systems and what they can do to help publishers get more participation, and engagement from their audiences. Which, of course, will help publishers get more advertising dollars.

Published by

Robert Scoble

As Startup Liaison for Rackspace, the Open Cloud Computing Company, Scoble travels the world looking for what's happening on the bleeding edge of technology for Rackspace's startup program. He's interviewed thousands of executives and technology innovators and reports what he learns in books ("The Age of Context," a book coauthored with Forbes author Shel Israel, has been released at http://amzn.to/AgeOfContext ), YouTube, and many social media sites where he's followed by millions of people. Best place to watch me is on Facebook at http://www.facebook.com/RobertScoble