Social + shopping = Wantlet, will you use it?

Back in the 1980s when I worked in retail I noticed that people were influenced by other people in their purchasing decisions. Many times people would change their decisions simply because the person next to them decided on a different camera. We are, even as adults, influenced by what others near us buy.

So that’s why I was interested in Wantlet, which mixes social influence into shopping decisions. You ask your friends whether you should buy a Nikon or Canon camera, or if you are a woman, whether this dress or that dress is better.

Wantlet helps out by providing a way to get feedback from other people. Here Kristian Luoma, head of product, shows it to me. Will you use a system like this? Or, will you wait for your friends to tell you to get on it first?

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Robert Scoble

As Startup Liaison for Rackspace, the Open Cloud Computing Company, Scoble travels the world looking for what's happening on the bleeding edge of technology for Rackspace's startup program. He's interviewed thousands of executives and technology innovators and reports what he learns in books ("The Age of Context," a book coauthored with Forbes author Shel Israel, has been released at http://amzn.to/AgeOfContext ), YouTube, and many social media sites where he's followed by millions of people. Best place to watch me is on Facebook at http://www.facebook.com/RobertScoble

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