Don't write off this "check into TV" startup, the tech is too cool

When I hear that someone has “the Foursquare of anything” my eyes usually glaze over. I almost wrote off this startup, IntoNow, because of that.

I’m very happy I didn’t.

What does it do?

Well, you should watch the video. In it you’ll see how it works: you hold your iPhone up while watching TV. It “senses” what show you are watching and checks you into it. Which lets your friends see what show you are watching. But that’s only the beginning.

What else can happen with a system that knows what show you are watching? Well, a whole lot.

This is definitely a company to watch.

Now, excuse me, I’ve gotta go watch some TV. Will you join me and if you do you’ll see what I’m watching? You should be able to find me and the shows I’m watching.

Published by

Robert Scoble

As Startup Liaison for Rackspace, the Open Cloud Computing Company, Scoble travels the world looking for what's happening on the bleeding edge of technology for Rackspace's startup program. He's interviewed thousands of executives and technology innovators and reports what he learns in books ("The Age of Context," a book coauthored with Forbes author Shel Israel, has been released at http://amzn.to/AgeOfContext ), YouTube, and many social media sites where he's followed by millions of people. Best place to watch me is on Facebook at http://www.facebook.com/RobertScoble

Comments

  1. I’m a big fan of what IntoNow is doing, as they’ve created the first media ‘check-in’ service that actually makes sense to me. It reminds me of the first time I used Shazam, where you’re not quite sure if it’s going to work or not, so you try it out on something easy which it gets, so you try it out on something a bit more obscure, which it also gets, and then your just left with a feeling of amazement. If they can grow the userbase enough to get a back channel going behind many popular shows and televised events, I think they’ll really be onto something.

  2. Really cool technology. I rarely make it all the way through your longer videos, but I did this time. I’m looking forward to trying this out. I don’t even watch that much TV, but I just want to marvel at it matching what I’m watching.

  3. I really think that this kind of app (and the experiences it can trigger) are the true future of Interactive Television. Just think how you could use it to enhance.extend a commercial ;)

  4. Love it. Reminds me of technology I once researched that involved using your smartphone to listen to a radio ad and it would dial a phone number or launch webpage automatically. interesting use-case when driving.

    IntoNow is seriously cool. What about a visual scan? No ambient noise issues. Prob much harder/resource intensive though.