Sphere’s new search impresses, but not there yet

Tony Conrad, Sphere’s CEO, gave me a tour of Sphere.com today, a new blog search engine. He started out by saying that Mary Hodder is on their advisory board. That’s interesting because Mary has done some of the best thinking of the gestures that search engines could track.

They showed me what the engine is good for, what it doesn’t do, and where they are going. I’m intrigued, but don’t yet see that it’ll hold off Google or Technorati. But they are on the right track and might get there first. I’m holding out hope.

See, there are a few blog search types that I think most people will want to do:

1) Find the “big fish” in a specific blog community. This type of person is looking to join a new community and find some good blogs to read. Search a blog search engine for, say, “Scrapbooking,” and see what comes up. Most of the time it’s noise because most blog search engines just show you the latest 10 posts that were made with the word “Scrapbooking” on them. Watch, this post will show up on Feedster and Technorati and IceRocket within a few minutes. What you really want, though, isn’t a blog that rarely writes about Scrapbooking. No, you want a blog that ONLY writes about Scrapbooking. That’s where Mary’s social gestures come in. If a search engine was tracking all those gestures, it could find the most relevant results. Now, Sphere does do better than other engines, because it brings back blogs based on relevancy, rather than just who just published. The problem is they are only tracking links and title tags so far. Yes, it’s better than the other blog searches, but it’s not pure. I am still getting spam on some of my queries that I tried and it still doesn’t make you confident that you really are finding the “big fish” in the scrapbooking community.

2) Link search. It’s not intuitive, but one way we find blogs is if we find one that we like, it’s usually good to see who else is linking to it (and who that one blog is linking to). Sphere doesn’t do this kind of search, but most of the others do.

3) Time-based RSS query. This is where you want to see every blog that writes a certain word or phrase. For instance, I search on a number of engines for the word “Microsoft.” If you write “Microsoft” on your blog, I’ll probably see it because PubSub, Technorati, Feedster, IceRocket will watch for that, and will spit it into an RSS feed that I subscribe to. I couldn’t test the quality of this on Sphere because the pre-release version they gave me access to didn’t yet generate RSS feeds (Tony said it will by the time it’s released). What I did like is that I can do the search for “Microsoft” on Sphere two ways: once ranked by time (latest post at the top) and other ranked by relevance (what they sense is the most important post is at top). Oh, I just saw that Feedster now does the same thing. Hmm, did they just add that?

Anyway, the race is definitely on for who can do the best blog search engine. Sphere is definitely a step in the right direction. But the path ahead of us is long and we’re only partway there.

Nicholas Carr says Web 2.0 “amoral”

Ahh, fun, Nicholas Carr got tired of saying that IT is dead. So now he’s saying that Web 2.0 is “amoral.”

Oh, really? Maybe you should check out the Web 2.0 stuff that Brian Bailey is doing. He is putting HDTV videos of his church’s services up. And much more. And he has a blog.

But why let a little blog like Brian’s get in the way of a nice story? Hmmmm.

By the way, his church (Fellowship near Dallas) is doing the best video streaming in the industry. His “streaming video from scratch” posts are the bible for the video industry. Fellowship is the first church in the world to be totally HDTV.

See, even amoral geeks can learn something by going to church.

Paul and Sean argue about business blogging

Paul Chaney answers back Sean Carton’s claim that blogs and RSS are things that not everyone should do: “not all new trends are worthwhile,” Sean wrote.

Ahh, nothing like a good argument on Sunday morning to get things going.

Basically what Sean is saying is “don’t blog unless you have a reason to.” Paul, on the other hand, is basically saying “the list of reasons is long.”

I agree with both. How’s that for sitting on the fence?

I look at these tools as simply ways to build relationships with people who you want to build relationships with.

Now, if you don’t understand what a relationship is, then that’s a problem. Many people don’t. They assume a relationship can be built with a press release. “I’m perfect, everyone else isn’t,” they scream. Yeah, that’ll really build you a great relationship. Try that with your significant other tonight and see how far that gets you.

If you look at your company or your industry that way, then you probably should listen to Sean. On the other hand, if you see the value in having relationships with people then you’re probably already nodding your head in agreement with Paul.

Me? I’m off until tomorrow. Got a race to go to.

Doc Searls says Microsoft doesn’t get it

Doc Searls says Microsoft doesn’t get it. This is a very astute post. It’s actually a smaller part of a bigger post that makes the point that companies can’t change their DNA.

Doc calls me a voice in the wilderness. Oh, there are other voices, believe me. MSN this week did something spectacular. They had Raymond Chen (one of the world’s top Windows programmers) spend a day with some of the top bloggers.

Yes, MSN is working on time-based search. Will it be any good? Well, we sure told them how to make it good. And if MSN doesn’t do it, someone else will.

Michael Arrington is telling us all about Sphere. Says it’s blog search done right. I can’t wait to see that!

And, Doc, I’m not the only voice here in the Microsoft Web World. We’re increasingly getting listened to. Watch what happens with Start.com, for instance. I can’t tell you what’s coming, but the Microsoft ship is starting to creak and moan again as powerful forces are pushing on our rudders.

Oh, and all it would take to completely remake Microsoft’s image? One acquisition. I hear we have $60 billion in the bank. I don’t want all of it. Just a small percentage. In fact, it’ll cost far less than it cost us to settle with Real to get in this game.