Real-time systems hurting long-term knowledge?

Whew, OK, now that I’m off of FriendFeed and Twitter I can start talking about what I learned while I was addicted to those systems.

One thing is that knowledge is suffering over there. See, here, it is easy to find old blogs. Just go to Google and search. What would you like me to find? Chinese Earthquake? Google has it.

Now, quick, find the first 20 tweets or FriendFeed items about the Chinese Earthquake. It’s impossible. I’m an advanced searcher and I can’t find them, even using the cool Twitter Search engine.

On April 19th, 2009 I asked about Mountain Bikes once on Twitter. Hundreds of people answered on both Twitter and FriendFeed. On Twitter? Try to bundle up all the answers and post them here in my comments. You can’t. They are effectively gone forever. All that knowledge is inaccessible. Yes, the FriendFeed thread remains, but it only contains answers that were done on FriendFeed and in that thread. There were others, but those other answers are now gone and can’t be found.

The other night Jeremiah Owyang told me that thought leaders should avoid spending a lot of time in Twitter or FriendFeed because that time will be mostly wasted. If you want to reach normal people, he argued, they know how to use Google.

And if you want to get into Google the best device — by far — is a blog. Yes, FriendFeed is pretty darn good too (it better be, it was started by a handful of superstars who left Google to start that company) but it isn’t as good as a blog and, Jeremiah argues, my thoughts were lost in the crowd most of the time anyway.

And that’s on FriendFeed which has a decent search engine (although it remains pretty darn incomplete. Here, try to find all items with the word Obama written in Washington DC on November 4th 2008. Oh, you can’t do that on FriendFeed and on Twitter search you can’t pull out the important ones and the location information is horribly inaccurate because it isn’t based on where a Tweet was done from, but from the tweeter’s home location).

Here’s an easy search: find the original Tweet of the guy who took the picture of the plane that fell into the Hudson. I can do it on FriendFeed after a few tries, but on Twitter Search? Give me a break. Over on Google? One click, but you gotta click through a blog or a journalistic report to get there. Real time search is horrid at saving our knowledge and making it accessible.

This is a HUGE opportunity for Facebook, which has more than 10x more users than Twitter and 100x more than FriendFeed.

Or, it’s how Google will get back into the social networking business and lock everyone out.

What do you say Larry Page?

PR-less launch kicks off a stack overflow of praise

This is the way I love to learn about a company.

No, not from a PR firm.

No, not from a CEO (or anyone else from the company) calling me up or writing me email.

No, not on some junket.

No, not on stage at Techcrunch 50 or Demo or Under the Radar or some other conference.

No, not by reading Mashable.

No, not on Twitter. Or FriendFeed. Or Facebook. Or MySpace. (I really hate direct messages, by the way).

No, not in an advertisement.

“OK, Scoble, knock it off, how did you learn about it?”

A beta tester (a developer I know and trust) came up to me today and said “this is the coolest thing I’ve used in a long time.”

He then gave me a peek at his screen. I agreed after seeing what was on his screen.

But instead of letting the world that, I asked Twitter and FriendFeed if anyone had heard anything about the service yet.

They had. And how.

So, what is it?

It’s StackOverflow. A community knowledge exchange, for programmers, that is being built by Joel Spolsky and Jeff Atwood (both famous programmers).

It’s in a closed beta so far (you can sign up for the beta on the StackOverflow Blog), but look at the replies I received on Twitter:

Joel Gray: “@Scobleizer As a participant in StackOverflow, I have to say that it is great. Good community of folks so far, quite easy to get answers”

Levi Figueira: “@codinghorror Man, I’m loving stackoverflow!! Great resource and userbase!! Let’s hope it doesn’t get wild after it goes “public”… :)” and “@Scobleizer I’ve been following their podcast since #1 and am part of the beta!! It’s the best thing for developers ever! ”

Phil: “Impressed with StackOverflow. They’ve really thought through usability and trying to create a sticky experience.”

Michael Krakovskiy: “stackoverflow beta rocks!”

Chris Benard: “@Scobleizer Here are a couple of screenshots I just took for you: http://is.gd/1nul and http://is.gd/1nuo ” and “@Scobleizer It’s an experts-exchange for programmers, without all the annoyances. ”

schwarzwald “@Scobleizer furthermore, stack overflow is experts-exchange without blackhat SEO techniques (cloaking) and annoying superfluous graphics.”

If you are exciting your early users like this you will get found. I so wish more companies built their stuff this way. Go slowly. Built PR by building a great service and turn your users into your PR agents. Oh, yeah, and blog and podcast about it to get to this point (but look at how they built a community, they didn’t get all “pushy” about what they were doing — they just were informative and inclusive).

Keep in mind that this is only a few days into beta and they only have a few hundred beta testers, but this is going to get big pretty fast because it is a well-thought-out service that already is getting major praise from developers, who are very hard to get to hype anything.

Believe me, we all will hear about your product if it really does rock. There’s no reason to go crazy with a PR firm if you build something that people want. Atwood and Spolsky are proving that right in front of us.

This got me fired up about the tech industry again. It’s been a while since I’ve seen this kind of user passion.

UPDATE: Jeremy Toeman has a good rebuttal to this post (he’s the guy who first showed me Bug Labs and Sling Box).