AT&T to spend $1 billion on rebranding

Brad Feld is stunned. Me? I’d rather spend that money improving the products. See, marketers still haven’t learned. The world has changed. You can’t fool people with a Superbowl ad anymore. Well, you can a little bit, but not the way you could in the 1980s. No, our word-of-mouth networks are FAR more efficient today than they used to be. Advertising just isn’t going to have the pop it once did. What will? Product quality. It’s why I respect Jeff Bezos and the two guys who started Google and Skype and Firefox so much. They built their businesses without doing much, if any, advertising.